Unit 4 Selling

Step 1 lead-in discussion of text A1. lead-in questions•In what ways are selling skills important to you in your personal life•Do you agree that the most important job of a salesperson is to help the customer make a wise buying decision

• Step 2 read the text A and summarization

• 1. Prepare for the vocabulary

• Purchase

• Consumption

• Lumber

• Wholesaler

• 2. structure of the passage • What is selling?• Assisting the customer• Helping the customer make a wise buying

decision • The importance of selling • 3. after-reading question • Why does the author say “selling assists in

maintaining the standard of living in our country?

• 4. Summarization • The first part utilizes many examples to illustrate the

importance of selling skills in our personal life and in most jobs

• The second part actually contains three branches:• firstly, it tells us the definitions of selling: assisting the

customer and helping them make a wise buying decision • as for the first point, it explains the reason why

salespersons should assist the customer in this competitive world

• as for the second point, we get to know that the most important responsibility of salesperson is to make sure his customer…..

• Step 3 exercises of text A• 1 Comprehension • Choose the right answer of the following multiple choices • 1)the main idea of the first paragraph is _______• A the importance of selling skills in managing a company• B the importance of selling skills in job-hunting • C the importance of selling skills in one’s personal life• D the importance of selling skills in borrowing

• 2 Vocabulary• Find the right meaning of the underlined part according

to the context.• 1) you had to use selling skills to persuade the owner to

let you use it • A force B beg earnestly• C cause to feel certain D advise • 2) you can purchase a pair of jeans form a department

store, a women’s or men’s apparel shop• A jeans B trousers • C cloth D clothing

• Step 4 read text B and make summarization• I’ve never been able to bargain • This passage mainly consists of 45 paragraphs • 1. • Antique rug• Gallery discard• Claim unethical • Adjuster exaggerate