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Mobility is no longer a trend; it’s a phenomenon. Employees can get work done anywhere, at any time, using virtually any device. Cisco refers to this movement as “Work, Your Way” and the cornerstone of this new paradigm is the unified workspace, which brings together the tools of collaboration and knowledge sharing without requiring workers to physically come together.

All of this spells opportunity for independent software vendors (ISVs). By helping to build the Work, Your Way vision, you can transform the mobile phenomenon into more value for your customers—and expand your reach into new markets.

Cisco is uniquely capable of providing assistance. The Cisco® Unified Workspace, combined with Cisco BYOD, other Cisco Smart Solutions, and your value-added innovations, can help you get your share of the mobility market. Combining your application with a validated network provides your mobile users an unencumbered experience, helping them to get up and running faster and with less effort.

Independent Software Vendors: Let’s Build the Unified Workspace Together Partner with Cisco and mobilize your employees, application customers, and business opportunities.

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Addressing CEO Aspirations, CIO Imperatives, and Employee NeedsThe promise of the unified workspace only becomes reality if solutions meet the needs of all stakeholders—from senior management to technology leaders to the workers themselves. From the CEO’s perspective, the fundamental question is the business value of employee mobility. The CEO must see clear advantages and contributions to profitable growth. A unified workspace solution must deliver:

•Speed of innovation – CEOs need to understand how tablets, smart-phones, and the rise of remote workplaces contribute to enterprise-wide innovation.

•Workforce productivity – CEOs want to attract the best talent and cultivate greater workforce productivity. However, for the next-generation workforce, salary is no longer the only consideration. These employees need to be mobile to achieve their maximum productivity and satisfaction.

•Business effectiveness – CEOs want to understand exactly how employee mobility enhances business efficiency.

The CIO has a slightly different view of the challenges and imperatives of a mobile workforce:

•Empowerment – CIOs want to empower the business by delivering the best tools and processes to increase efficiency.

•Agility – Maintaining business agility is also a key challenge, en route to delivering the high levels of productivity.

•Operating efficiency – CIOs want to reduce complexity to deliver the best results at the lowest cost.

•Security – The unified workspace will remain a vision unless the CIO or CSO can be assured that it can be secured, that it will protect intellectual property, and that it will comply with corporate and regulatory policies.

Workers want freedom. They want the ability to choose the devices they use and the time and the place for work, without having to constantly comply with onerous corporate standards and mandates.

What If You Could Solve It All?The ideal Work, Your Way solution would address all these challenges at the same time. It would speed innovation while lowering IT costs and complexity. It would give employees greater freedom of choice while protecting sensitive information and IP. It would let teams work without compromising the way your business works.

You can achieve all of these capabilities through one application: the Unified Workspace by Cisco.

The Unified Workspace—delivered on a Cisco Intelligent Network—is the Cisco vision for the mobile enterprise. The idea behind the Unified Workspace is to make all of the vital expertise and resources needed for productive, collaborative work portable, so employees can take them (or at least access them) from wherever they are on whatever device they choose with an enhanced quality of experience.

Some things they will access on the device itself—for example, the platform-independent versions of Cisco collaboration applications such as Cisco WebEx® and Cisco Jabber™. Other resources will be accessed virtually—for example, a virtual desktop with full application and rich-media collaboration capabilities using the Cisco Virtualization Experience Infrastructure (VXI).

The overall goal is to make it so employees don’t have to worry about where they are or what device they are using. Their workspace, everything that makes them efficient and productive, moves with them. The Unified Workspace is about empowering enterprises, including ISVs and their customers, to bring together people and resources through an intelligent network platform that sustains profitable growth and increased productivity.

© 2013 Cisco and/or its affiliates. All rights reserved.

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Delivering on the Work, Your Way VisionThe Cisco Unified Workspace facilitates a complete workspace lifecycle based on a portfolio of both technology and business smart solutions. As an ISV partner, you can take full advantage of Cisco expertise to help enable employees to work their way through a collection of Cisco Smart Solutions. These integrated offerings combine market-leading Cisco and partner products and technologies into business-enabling configurations, which are then fully tested, documented, managed, and supported by Cisco Services or Cisco partners.

At present, Cisco provides two technology Smart Solutions:

•Cisco Virtualization Experience Infrastructure (VXI) Smart Solution – The Cisco VXI Smart Solution increases business efficiency, productivity, and agility by delivering an exceptionally flexible and highly secure virtual workspace solution with uncompromised user experience anywhere, on any personal or company-issued device. VXI accelerates the successful adoption of data center–hosted VDI and the complete virtual workspace by offering an open, validated, and integrated virtual desktop, voice, and video solution. For additional details visit here.

•Cisco Bring Your Own Device (BYOD) Smart Solution – The Cisco BYOD Smart Solution transforms the workspace, providing end-to-end BYOD lifecycle management with highly secure data access and a more productive end-user and IT experience that meets the needs of a broad set of work styles and application needs. The solution secures data with unified policy, delivers exceptional experience with powerful collaboration tools native to the device, and simplifies operations with proactive management. For more information visit here.

In addition, Cisco offers a business Smart Solution:

•Cisco Remote Expert Smart Solution – Cisco Remote Expert is an integrated solution that facilitates a virtual face-to-face consultation through immersive video and online form sharing at work or in the home by dynamically identifying and connecting users with the most appropriate subject matter expert from any location. For additional details visit here.

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Technology Framework for Smart SolutionsFigure 1 outlines the Unified Workspace stack that delivers Cisco Smart Solutions and promotes the Work, Your Way vision.

It starts with core infrastructure, and builds with policy management, highly secure mobility, workspace management, and productivity applications, including collaboration with rich video and voice. Surrounding and supporting that are network management tools and services provided by Cisco or our partners.

Together, all of these elements comprise a smart solution. And, every smart solution is built out at Cisco, tested under a variety of conditions, and documented. This speeds your deployment and operations time, saves you integration costs, and lowers the risk of deploying the solution. In addition, as you start slotting actual products into this technology stack framework, you will see that many of the same products turn up for each solution. This means you are getting increasing value out of your network, and greater investment protection as your network matures.

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Work,Your Way

Policy Management

Secure Mobility

Workspace Management

Workspace Productivity Applications

Core Infrastructure

Corporate or Personal Device/Endpoint

BYOD VXI Remote Expert

Figure 1. Cisco Unified Workspace Stack

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Cisco Unified Workspace Use Cases: Security and Flexibility for Diverse NeedsFigure 2 shows a more granular view of how the Cisco Unified Workspace delivers on the diverse wants and needs of CEOs, CIOs, and end users.

Figure 2. Cisco Unified Workspace Use Cases

Whether the customer needs a unified workspace solution because of a BYOD initiative or as a result of a virtual desktop initiative, the Cisco Unified Workspace gives them the flexibility to implement the features, functionality, and capabilities they need.

Differentiated Solutions from CiscoCisco is uniquely positioned to help ISVs and your customers build a workspace strategy and network that delivers:

•A superior experience – While many networks can push the packets for voice, video, and collaboration, Cisco has looked at the issue from every level and can offer a superior experience. From innovations at the network level such as Medianet, Cisco CleanAir™ Technology, and ClientLink, all the way through rich video and voice-enabled collaboration applications such as Jabber and WebEx, Cisco supports an exceptional experience that promotes employee productivity.

•Accelerated innovation – Cisco looks beyond what you can do with your routers and switches and firewalls and asks, “How will this help you add new value, improve your business, or provide new opportunities?”

•Improved risk profile – Security is not just an out-of-the-box solution. The only scalable way to build security is to build it into every node and every layer of the network. Cisco takes this broader approach.

•Cost effectiveness – Cisco provides smart solutions that have been pre-tested and extensively documented to allow your IT department to deploy more quickly at lower cost. In addition, Cisco has one of the best investment protection records in the industry, further reducing costs.

•Business agility – Cisco has solutions for wherever you are in the Work, Your Way spectrum, whether native or virtual. Our goal is not to force you into a one-size-fits-all solution, but to work with you to develop a strategy that addresses your most pressing technical and business needs, while preparing you for the future.

Internet/Mail Access

Guest Networks

Access to confidential information

Restrict based on location

Limited MDM (remote wipe)

Device-native applications

Voice / video collaboration

Complete mobile device management

Any application on any device

Mobile access to virtual workspace

Device independent virtual desktop access with voice and video

Location bound access to centralized virtual desktops

Shared or dedicated desktops

Only the Cisco Unified Workspace delivers ANY, MANY or ALL of these options

Bring Your Own Device Virtualization Experience

Infrastructure

Secure Any Device

Basic/Guest Access

Desktop Virtualization

Virtual Workspace

Secure Mobile Native Applications

Unified Workspace

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Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Get Started TodayTake the first step toward the unified workspace vision by joining the Cisco Developer Network (www.cisco.com/go/developers), which puts an enormous array of resources at your disposal.

The next step will be to identify the use cases you need to support within your own organization as well as in your customers’ organizations. For instance, do you have a mobile app that is being deployed across large enterprises? If so, you want to ensure that your application works within your customers’ BYOD implementation. Then you’ll want to build your workspace strategy, and Cisco and its partners will be happy to help.

Wherever you are on your road to the unified workspace, Cisco is ready to help you move ahead. Let’s connect.