unethical adds

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Name: IIPM Print Ads

Year: 2007 to date

The Indian Institute of Planning and Management (IIPM) has been

in the limelight for a few years now and certainly not for theright reasons. The Indian Business school has been under the

scanner for its frivolous ads claiming its tie-ups with the top

business schools in the world like Cambridge and UC Berkley

to name a few. The MBA channel and Indian magazines like

Career 360 have been watching the institute closely over the

years and on digging deep into its practices and ethics have

come up with some rather shocking facts. Firstly, most

students are not aware of the true picture and only have their

bubbles bursted after they have enrolled for a so calledµpremier¶ MBA course by which time it¶s too late to step back.

Secondly, most claims about associations with renowned

universities has proved to be false ± For example the false

claim of an association with Stanford in 2007 was completely

denied by the Stanford authorities and they confidently stated

that they had no association whatsoever with IIPM.

Considered the biggest fraud Institute in the country by some

and µthe next best thing¶ in the world of management educationby others, IIPM certainly needs to take a stand as to where it

draws the line between ethics and profit.



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Name: VIP Frenchie x Underwear

Year: 2008

A young couple, a trekking expedition, a fun campfire, some

playful games in the bedroom, the boy walking out in his

underwear from the bathroom and then the obvious. The Ad

ends with the couple coming together and the VIP X logoappearing on screen. The message was pretty clear and yet

another instance of trying to sell using sex as a medium.

Name: Maharajas Express Ad (Indian Railways Blunder)

Year: 2010

When an Indian Ad agency cannot get the Indian Map right, it

sure deserves nothing but blacklisting! That¶s exactly what

happened when the print ad for the Maharajas express showed

Delhi in Pakistan and Kolkata Floating somewhere in the Bay of



Bengal. Apart from this few other cities like Agra and Gwalior

were also geographically misplaced. It was India like we had

never seen it before!

The Eastern Railways expressed its sincere apologies and

claimed that the Ad it had approved did not have the sameerrors.

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Name: Pakistan Police's Copying Act (Ad Featured With Punjab

Police's Logo)

Year: 2010

It¶s sometimes the lack of attention to little detail that ends

up creating some of the biggest controversies. On March 19th

2010 in Islamabad, an Advertisement in the newspaper by the

police in Pakistan¶s Punjab province featured the logo of the

police of the Indian state of Punjab. It¶s still unknown if this

blooper was committed intentionally or unintentionally but

the similarity between the logos can by no means be an excuse

for the blunder.



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Rin

The battle for market share in laundry segment has spread from pricing to other platforms likeopen air advertising etc. P&G has filed a case in the Calcutta High Court against HindustanUnilever's new ad campaign, which openly claims the superiority of its product Rin over P&G's

Tide.

HUL's new Rin campaign, which started over last weekend when the courts were closed, claimsthat Rin provides more brightness in comparison to Tide Naturals. Tide Naturals is a new

product that P&G launched a few months back in the mass segment positioning it against Rin aswell as Wheel.

The reason that triggered this campaign is HUL¶s new found aggression to regain market sharein the laundry segment. Tide Natural came up with an advertisement a few weeks ago where it

claimed it provided whiteness with a special fragrance. HUL subsequently challenged Tide'sclaim in the Chennai High Court following to which the court asked P&G on March 1 2010 to

modify the ad since they were not really able to substantiate the claim. A written judgment is stillawaited on this matter.

Meanwhile, the advertising watchdog Advertisement Standard Council of India (ASCI) has said

it has issued a notice to FMCG major HUL asking it to substantiate its claim in two weeks aboutthe TV commercial that its washing powder Rin is better than rival P&G's Tide.



Similar duals have been happening between two private airlines-Jet Airways and Kingfisher,leading beverage players ³Coca Cola´ and Pepsico, and more recently between two digital TV

service providers ³Big TV¶ and ³Airtel´. Time and again such cases drag on to the courts ongrounds of fair advertising codes before being forced to be withdrawn. However, by the time

such cases get decided in courts in one to two weeks time, the companies launching the

controversial campaigns get some headway before they are withdrawn.

Unethical advertising

Advertisement is considered unethical in the following situations;

o When it has degraded or underestimated the substitute or rival's product.

o When it gives false or misleading information on the value of the product.

o When it fails to give useful information on the possible reaction or side effects of theproduct. And

o When it is immoral.

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