undugnii tusul
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. ,
1.1
1.2
1.3
. ,
2.1 ,
2.2
2.2.1
2.2.2
2.3
2.3 1
2.3.2 ,
2.3.3
2.3.4
2.4 SWOT
2.5
2. 6 ,
2.8.1
2.8.2
2.8.3
2.8.4
2.9
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. ,
3.1
3.2 3.3
3.4 /, /
3.5
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4.1
4.2
4.3
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5.1
5.2 ,
5.3 ,
5.4
5.5 ,
5.6
.
6.1
6.2
6.3
6.4
6.5
6.6
.
7.1
7.2
7.3
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, :
-.
.
,
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10
30 .
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1. - 16 -1-180
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2.
- 21- -1-170-1-190
3. - 9- -1-185
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4.
-1-200
-1-220
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- 1962
12- 06- 605 1963 01-
01- 1973 -
. 1992
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20.0
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"" 2003
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Swot
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1.1.
. : 120,
70-100 170-200 .
2-3 40-50
. 5 , 80-130
, 200-280 .
, , , ,
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1.2.
, ,
.
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,
2.8
.
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2004 2005 2006 2007
/ / 129.1 93.4 83.1 62.3
157.1 119.7 112.5 117.4
2.8 3.2 1.7 2.8
59.4 58.6 51.2 50.6
24.6 23.6 21.1 31.6
18.4 18.4 16.2 23.9
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60
240-280 .
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10%-
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30% / 2 / 70% 6-
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3
5
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1.5 1.9 18
10 /300 1.7 2.2 20
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17 /490
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2 2.5 24
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70% .
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2 2 3 3 6 2 2 3 3 4 5 5 30
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.
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2.3.
120 200
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75-100 , 12 4-5
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20 - . 7-12
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1 - 1.52 1
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2.4.
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20%, 40%, 2%, 13%-
7%, 6%, 2%,
4%, 6%- . 1
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17, 1 - . 8, 16
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30-50 .
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2.3
2.3 .1
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2000
)
2000 2001 2002 2003 2004 2005
1
/./
505.3
227.5
550.3
246.2
631.5
264.6
639.1
263.5
664.9
270.4
701.8
281.8
2
/./
470.1
211.6
538.9
241.6
629.0
263.2
657.2
271.0
700.5
284.9
730.4
296.9
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.
2000
.
. 2005 926.9 2004
6.4 % .
.
. .
-12
2002 2003 2004 2005
1
(%)4.6 4.6 3.4 3.5
2 (.) 809.0 832.3 870.8 926.9
.
1999
.
-13
/1$=/
1999 1022.6
2000 1077.7
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2001 1097.6
2002 1110.4
2003 1146.5
2004 1170.6
,
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2.2 .2 ,
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,
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-
,
. 2002
,
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, .
2000
.
,
2.3.3
14
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( )
2001 2002 2003 2004 2005
2407.5 2442.5 2475.4 2504.0 2701.2
1377.0 1397.1 1421.0 1464.2 -
1030.5 1045.4 1054.4 1039.8 -
. 2005 2001
136.000 .
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2.3.4
21-
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2.3.5
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. 30 .
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.
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2.4 Swot
.
1.3.
. : 120,
70-100 170-200 . 2-3 40-50
. 5 , 80-130
, 200-280 .
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, , , ,
, .
1.4.
, ,
.
.
,
2.8
.
2004 2005 2006 2007
/ / 129.1 93.4 83.1 62.3
157.1 119.7 112.5 117.4
2.8 3.2 1.7 2.8
59.4 58.6 51.2 50.6
24.6 23.6 21.1 31.6
18.4 18.4 16.2 23.9
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,
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: ( Weaknesses )
1.
2.
3. .
4.
5.
2.5
3 .
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2.
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2.
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2.6 ,
2.6.1 :
.
2.4.2 :
.
,
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3
200-250
.
2.4.3 :
.
.
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2.8.4 :
.
.:
PR
:
, .
:
,
,
.
90.8% , 29.0% ,
/fm/ 21.6% .
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. 14-
66.8% 20.00-22.30
.
.
:
/ / -17
12-19
20-29
30-39
40-49
50-59
4,3 18,3 14 25,8 19,4
8,3 31,7 16,7 21,7 11,7
6,3 37,5 25 18,8 6,3
.
31.8% ,
20.8% , 24.2%
.
.
FM
- fm101.7 29.0%, fm107.5 22.3%, - fm100.5 15.5%
.
WEB ,
7 .
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PR : ,
.
PR-
.
.
:
, ,
.
2008 -
-18
1 UBS
Exit
City news
20c 14
30cek -14
42000
840000
TV9
30-14
40-21
840000
420000
TV5
30-14
2
714000
588000
MN 30-21 1417500
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2 1/32- / /
10 150000
3 5 // 8 300000
4
1.5. 1- 3-
3*6.
90
1
390000
1.500000
5 2.000.000
6
107.5
30 7*3 44100
7 2 50000
13685100
2.9
-19
2008 2009 2010 2011
//
3477750000
41733000000
4868850000
5564400000
25 30 35 40
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