Understanding & Leveraging Social Media

Social Network

Noun

A social network focuses on building online communities of people who share interests and activities.

Surfrider’s Networks

Top Three Social Networking Sites

FacebookCurrently boasts over 350 million users.#1 social network overall.

TwitterEstimated to have 200 Million Users.

Twitter users are, in total, tweeting an average of 55 million tweets a day.

MyspacePopularity is dying down. Mainly used by

spammers and bands.

The Art of Tweeting

Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Twitter UsesLinking up with a community of

like minded people who share your interests and passions

Live event reporting

Customer Service

Posting photos from events

Twitter TipsUse Twitaholic

Shorten links – sites like bit.ly, tinyurl.com

Share Photos TwitPic, TweetPhoto, yFrog

Space it out!

#Hashtags are your friends!

Twitter TipsBe professional, kind, discreet and

most of all authentic. Represent us well.

Stick to 120 Characters

Watch what’s trending

SEARCH – LISTEN – ENGAGE

Plan What You Want to Say

Are You Coming On Too Strong?

Plan Out Your Messages

FacebookMore than 6 billion minutes are spent on

Facebook each day (worldwide)

50% of users sign on to Facebook at least once, every day.

People 35 years old and older represent the fastest growing demographic

How HQ uses Facebook

Fan Page

Causes

Petition

Apps

Causes Page

Facebook Ads

Petitions

Where’s Your BeachPreview

The Surfrider “Where’s Your Beach?” application will be a community

based and run Facebook application which will foster beach loyalty

and drive Surfrider membership.

Goals of Where’s Your Beach•Expand our reach to build new members and donations

•Increase activism by empowering advocates

•Localize efforts and unite current chapters/members with the Surfrider brand

•Build a community through camaraderie and competition

•Raise awareness by enhancing partner brands participation and generate additional revenue

Where’s Your Beach Admin

What’s the Value?•Increased Memberships/Donations

•Localize efforts and unite current chapters/members with the Surfrider brand

•Operates as a media channel for both members and Surfrider’s efforts.

•Builds Surfrider’s database by collecting users emails.

Tracking and Analytics•Number of “likes” acquired through the application•Total number of users and number of users per beach•Total user engagement and beach-specific engagement•Time spent on each tab•Posts/likes to application, each beach and profile newsfeeds•Number of invites extended•Number of images tagged and photos posted•Number of members, donations, eNewsletter sign ups and email addresses collected•Number of click thrus to the main Surfrider FB page and website