Understanding Human Behaviour IMS-201 Serial Topics ... 5 Year Lesson... · 1 Definition of Behaviour; Psychology in Historical Perspective 3 ... Human Resource Management ... LIC

Understanding Human Behaviour IMS-201 Serial

No.

Topics Lecture

Hours

1 Definition of Behaviour; Psychology in Historical Perspective 3

2 Behaviourism, Gestalt Psychology, Psychoanalysis

2

3 An overview of different branches of Psychology - Clinical, Industrial,

Social, Experimental and Para Psychology 4

4 Perception - Meaning and Significance of Perception; Perceptual

Organization -Laws of Organization; Perceptual

Abnormalities - Illusions & Hallucinations.

4

5 Laws of Organization; Perceptual Abnormalities - Illusions &

Hallucinations 3

6 Learning - Meaning and Process; Types of Learning

3

7 Learning Theories - Classical Conditioning, Operant Conditioning,

Social Learning Theories, Learning Curves; Problem Solving and

Thinking.

5

8 Motivation - Meaning and Significance; Theories of Motivation,

4

9 Emotion - Meaning; Theories; Management of Emotion; 3

10 Emotional Intelligence -Meaning, Significance and Assessment;

Attitude and Value: Meaning, Components, Theories of Attitudes

3

11 Personality - Definition; Types, Determinants 3

Note: 1. Students would be required to submit one written presentation and class presentation on the

topics assigned to them during the semester.

2. Internal sessional exams would be conducted as and when notified.

3. Case study would be discussed in the class as and when required with the topics discussed.

IMS-202: Business Statistics- I

The objective of this course is to acquaint the students with the basics of statistical techniques

and their applications to business problems.

Topic Hours

Introduction to Statistics: Meaning, Scope, Significance, Functions, and

Limitations

3

Collection of Data: Types of Data, Methods of Collecting Primary Data; Sources

of Secondary Data;

2

Classification and Tabulation of Data 1

Organizing Numerical Data: Ordered Array, and Frequency Distribution;

Cumulative and, Percentage Frequency Distributions; Bi-variate Frequency

Distributions

2

Diagrammatic and Graphic Presentation of Data 2

Measures of Central Tendency: Mean Median, Mode, Geometric Mean, and

Harmonic Mean; Partition Values - Quartiles, Deciles, and Percentiles.

3

Measures of Dispersion: Range, Mean Deviation, Standard Deviation and

Variance, Coefficient of Variation

3

Measures of Skewness; and Kurtosis 2

Correlation Analysis: Concept, Types and Significance; Karl Pearson's and

Spearman's Coefficients of Correlation.

4

Regression Analysis: Concept, and Significance, Two Lines of Regression 3

Multiple Correlation and Regression Analysis 3

Time Series Analysis: Meaning, Components and Trend Analysis; Seasonal

Variations.

3

Index Numbers: Meaning, Types, and Uses; Methods of constructing Index

Numbers; Tests of Adequacy. Chain Index Numbers. Special Problems: Base

Shifting, Splicing, and Deflation of Index Numbers. Problems in the Construction

of Index Numbers; Important Index Numbers

5

Practical problems will be discussed in the class from time to time depending upon the

requirement of the topics.

Anil Kumar

Assistant Professor

IMS-203 : Financial Accounting and Auditing

Topic

No. Title/ Particulars Number of

Lectures needed Date/Month

1 Concept of Partnership Firm 1 2 Partnership Deed, Accounting for Partnership 4 3 Valuation of Goodwill, Sacrifice Ratio 3 4 Admission of New Partner 6 5 Retirement and Death of a Partner 6 6 Dissolution of Firm 4 7 Meaning, Formation and Types of Companies 2 8 Company Accounts- Accounting for issue, Forfeiture and

Reissue of shares 6

9 Debenture- Meaning and types of Debentures 2 10 Issue of Debenture, Purpose of Issue 4 11 Accounting for issue and Redemption of Debenture 6 12 Final Accounts of Company- Profit and loss, Balance Sheet 4 13 Managerial Remuneration 2 14 Valuation of Shares 3 15 Amalgamation, Absorption and Reconstruction- Nature of

Purchase, Purchase consideration 3

16 Accounting in the books of transferor and Transferee

company 6

17 Intercompany Holding 2 18 Auditing- concept, Functions of an Auditor 2 19

Procedure of Auditing

1

20 Internal Control and Audit 2 21 Qualification of Company Auditor 1 22 Auditor’s Report 2

IMS-206: Business Communication

The objective of this course is to develop Written and Oral Communication

Skills.

Topic Hours

Communication meaning, Objectives and Importance. 2

Communication Process, Barriers in Communication; Essentials of

Effective Communication.

3

Verbal and Non-Verbal Communication; Effective Listening. 3

Formal & Informal Communication; Ethical Issues in Communication. 3

Business Messages: Memo Writing, Proposal Writing, Office Orders,

Office Circulars.

4

Report Writing: Types and Formats; Persuasive Message Writing. 4

Public Speaking: Strategies for Oral Presentations, Informative and

Persuasive Speaking.

4

Interpersonal Communication: Dyadic, Interviewing, Telephonic

Conversation, Dictating.

2

Communication Outside the Organization: Agenda, Quotations,

Tenders, Business Letters, Complaints and Follow-up Letters.

4

Business & Group Meetings: Purpose, Types and Responsibility in

Business Meetings.

4

Job Application Process: Written Job Presentation, Interview and

Follow-Up.

4

Use of Visual Aids in Business Communication. 1

Vandana Khanchi

Assistant Professor

Financial Management IMS-401 Serial No. Topics Lecture

Hours

1 Nature, Scope, Functions and Objectives of Financial Management,

Organization of Finance Function

4

2 Organization of Finance Function, Time Value of Money 3

3 Source of Long-term and Short-Term Finance.

5

4 Capital Structure: Theories & Determinants of Capital Structure, 5

5 Cost of Capital: Concept, Computation of Cost of Capital, 5

6 Capital Budgeting-Conventional & Discounting Methods.

4

7 Leverages: Operating, Financial & Combined Leverages

3

8 Capital Structure: Theories & Determinants of Capital Structure 4

9 Dividend Policy: Introduction, Approaches to Valuation of Stock & Dividend

Models.

3

10 Working Capital Management: Management of Cash, Inventories Management

and Receivables Management.

.

4





IMS-402 : Human Resource Management

The objective of this course is to familiarize the students with the basic

functions and processes of Human Resource Management.

Topic Hours

Human Resource Management: Historical Development, Definition,

Objectives, Scope, Significance.

3

Functions of HRM; Human Resource Planning. 2

Recruitment: Process, Sources. 2

Methods and Techniques. 2

Selection: Process, Tests, Interview. 4

Placement and Induction. 3

Training: Process, Principles, Methods, Types; Training need

Assessment and Process Evaluation.

3

Development: Nature, Process, Methods, Techniques and Evaluation. 3

Compensation Management: Wages, Salaries, Incentives, Fringe

Benefits, Bonus.

2

Job Evaluation; Performance Appraisal. 2

Potential Appraisal; Performance Management. 2

Career Planning and Development. 3

Industrial Relations: Concept, Trade Unionism; Industrial Disputes;

Grievance Handling.

5

Workers Participation in Management. Present and future trends in

HRM. Competitive challenges influencing HRM.

3

Disha Kakkar

Assistant Professor

IMS-403 : Business economics – II

To introduce basic concepts, analytical tools and theories of business

economics.

Topic Hours

Product Pricing and Market Structures: Market Structures and firm’s equilibrium .

3

Pricing under Different Types of Market Structures i.e. Perfect,

Monopoly, Monopolistic and Oligopoly.

5

Pricing Strategies - Cost-Plus, Life Cycle, Transfer Pricing, Peak-Load

Pricing.

3

Administered Pricing System; Dual Pricing System; Differential

Pricing System.

3

Popular Pricing Strategies; Linear Programming and Economic

Analysis.

4

Factors of Production; Supply and wage determination. 3

Recardian and Modern Theory of Rent; Theory of Interest-classical

and Loanable Funds Theory, Keynes’ Liquidity Preference Theory.

5

Analysis of National Income-Various Concepts, Determination of

National Income.

3

Keynesian Perspective, Consumption Function & Multiplier-

Accelerator- Business, Business Cycle.

3

Inflation; Deflation; Stagflation. 2

Monetary & Fiscal policy: Balance of Payments. 5

Global Economic Trends. 1

Vandana Khanchi

Assistant Professor

Marketing Management (IMS-404) Serial

No.

Topics Lecture

Hours

1 Marketing- Definition, Nature & Scope, Core Marketing Concepts,

Evolution of Marketing, 4

2 Marketing Mix, STP(Segmenting, Targeting & Positioning) Approach

to Marketing, 3

3 Marketing Environment. Value Concept & Framework. Recent trends

in Marketing Management.

2

4 Product-Meaning, Levels, Product Mix, New Product Development

Process, 3

5 Product Life Cycle- Concept & Application, 2

6 Branding & Packaging. 3

7 Promotion Mix- An Introduction to Advertising, Sales Promotion,

Personal Selling, 4

8 Direct Marketing & Public Relations. 2

9 Pricing- Objectives, Methods & Policies 2

10 Distribution Channels- Planning & Management, Retailing,

Wholesaling, 4

11 Physical Distribution & Logistics Decisions. 3

12 Selected Applications: Marketing Research & Information System,

Internet Marketing, 4

13 Green Marketing, Network Marketing. 3





Business Research Methods IMS-405 Serial

No.

Topics Lecture

Hours

1 Introduction to Research Methodology: Research-Meaning, Nature,

Scope Objectives and Types

3

2 Research Process. Hypothesis- Qualities of Good Hypothesis, Null,

Alternative Hypothesis,

2

3 Scientific Method of Research. Recent Trends in Usage of Research in

Indian Corporate Sector

3

4 Research Design- Meaning and Need of a Research Design,.

2

5 Exploratory, Descriptive, Experimental Research Design, Qualitative

Research,

3

6 Observation Studies, Surveys, Experiments & Test Markets.

3

7 Sources of Data- Nature and Types, Sampling Techniques-Nature and

Types

4

8 Sampling Errors, Scaling & Measurement Techniques

4

9 Data Editing, Coding and Tabulation, Analysis & Interpretation of Data

4

10 ,Business Research Reports-Format, Criterion for Judgment of good

research report.,

3

11 Advance Techniques of Data Analysis: Factor analysis, Conjoint

Analysis, Cluster Analysis & Multidimensional Scaling.

3

12 Use of SPSS & Other Software’s in Research. 2

13 Use of Statistical Tools such as Correlation, Regression, and

Tests of Hypothesis in Research.

4

1. Note: Students would be required to submit one written presentation and class presentation

on the topics assigned to them during the semester.



IMS-602 : Entrepreneurial Development

The objective of this course is to acquaint the students with concepts of

entrepreneurship, focus areas in the development of entrepreneur.

Topic Hours

Entrepreneurship: Meaning and Significance, Relationship between

Entrepreneurship Development and Economic

Development.

3

Types of Entrepreneurs, Entrepreneurial Competencies. 2

Factors Affecting Entrepreneurial Growth,-Economic & Non

Economic Factors, Role of Entrepreneurship in India.

3

Influence on Entrepreneurial Development: Socio Cultural, Political,

Economical and Psychological Influence on E.D.

3

Problems Associated with Entrepreneurship in India. 1

Role of Innovation and Creativity in Entrepreneurship. 4

Role of Government, Promotional Agencies and Institutions in

Entrepreneurship Development.

3

Incentives and Various Financial Schemes available for Entrepreneurs. 3

New Venture Development: Methods and Procedures. Overcoming

Hurdles in New Venture Development.

4

Feasibility study Preparation of Feasibility Reports. 3

Working Capital Requirement, Profit and Tax Planning. 3

Selection of Factory Location, Market Potential, Demand Analysis. 3

Small Scale Industry: Definition, Role and Problems of SSI; New

Industrial Policy for SSI.

2

Industrial Sickness: Causes, Consequences and Remedial Measures;

financing of SSI.

3

IMS-603 : Principles of Banking & Insurance

The objective of this subject is to acquaint students with the contemporary

issues in the banking and insurance sectors. It also imbibes knowledge of

managerial issues related to life insurance and general insurance.

Topic Hours

Insurance-Concept, Nature, Classification-Life & Non-life, Functions,

Importance

3

Principles of Insurance. 2

IRDA Act 1999 – Organization, guidelines for life & Non-life

insurance.

2

Life Insurance –Concept; Public & Pvt. Sector companies in India –

their products, schemes & plans.

5

LIC Act 1956-An overview. 2

General Insurance – Concept, Types Public & Pvt. Sector companies

in India – their products, schemes & plans.

6

Bank – Concept, Classification their objectives & functions. 3

Bank Management – Concept, Functions, Importance. 3

Banking Regulation Act 1949 and main amendments. 2

RBI Act 1934 and main amendments. 2

Banking forms - Corporate Banking, Rural Banking, Retail Banking,

and International Banking, e-banking.

3

Banker-customer relationship: Payment and collection of cheques;

special services rendered by banks to customer.

5

Reforms in banking after 1991. 3

Disha Kakkar

Assistant Professor

LESSON PLAN- SALES MANAGEMENT

IMS 604 Sr. No. Topic No. of Lectures 1.

2.

3.

4.

5.

6.

7.

8.

9.

10

11

12

13.

14.

15

16.

17

Basics of Sales Management

Personal Selling- Concept ,Importance, Process, Theories

and Sales Force Management

Sales Planning

Sales Forecasting

Sales Organisation and Size

Managing Sales Force- Recruitment, Selection, Training,

Compensation, Motivation and Leading etc.

Sales Meetings and Contests

Sales Territories and Time Management

Sales Quota

Sales Control

Management of Sales Expenses

Evaluating Sales force

Ethical Issues in Sales Management

Role of IT in Sales Management

5 Case Studies

Tests

Revision and Other Subject Related Events

2

6

2

1

3

4

2

2

3

2

2

2

2

1

5

3

6

Total- 48 Hrs. Dr. Mamta Bhardwaj

Lecture Plan (January to April 2015)

IMS-605 : International Business

Topic

No. Title/ Particulars Number of Lectures

needed to be delivered 1 Concept and Evolution of Foreign Trade and International

Business. 1

2 Theories of International Trade- Absolute cost theory,

Comparative Cost advantage theory, PLC theory, Leiontoff

Paradox.

4

3 Nature, Importance and Growth of International Business in India 3 4 Recent trends in export and import in India 1 5 Environmental impact of factors in International business:

Cultural, political, legal and economic. 6

6 Rationale for Government intervention and control , Trade

Barriers 3

7 Facilities provided by Govt. to business enterprises operating

internationally 2

8 Modes of entry in International business 3 9 Meaning and Types of MNE’s, Impact of MNE’s 3 10 International business strategies- Geographical, Collaborative &

Control Strategy 2

11 Technology transfers-importance and types 1 12 Foreign investment: Nature, types and theories, 4 13 Foreign investment flows and barriers 2 14 BOP status in India, Capital and current account convertibility,

Kelkar committee recommendations 3

15 International economic and business integrations- role in

promoting international business 2

16 India’s relationship with WTO 2 17 NAFTA 2 18 SAFTA 1 19

EU

1

20 BRICS 2 21 BIMSTEC 1 22 IBSA 2

IMS-801 : Business Policy and Strategic Management

The main objective of the course is to acquaint the students with various issues

pertaining to strategic thinking and management.

Topic Hours

Strategic Management- Meaning, Historical Development, Nature, Scope

and Significance.

3

Business Definition; Strategic Decision Making; Enterprise Strategists;

Strategic Management Model.

2

Strategic Intent- Vision, Mission and Objectives. 2

External Environmental Appraisal: Meaning, Significance and Forces.

Environmental Scanning: Process and Techniques.

5

Corporate Appraisal- Meaning; Process; Significance & Techniques;

Porter’s Generic Strategies. 4

Strategy Alternatives, Variation and Choices: Stability, Growth,

Retrenchment.

4

Combination Strategies, Strategic Alliances, Mergers, Acquisitions,

Diversification, Integration, Liquidation.

4

Corporate Portfolio Analysis; Strategic Choices Models- BCG Matrix, GE-

Model, C.Hofer’s Product-Market Evolution Portfolio Matrix,

Shell’s Directional Policy Matrix.

5

Strategic Implementation: Strategy Implementation Process. 3

Issues in Strategy Implementation: Behavioral, Functional, Operational and

Functional Implementation.

3

Strategy, Evaluation and Control - Process and Methods. 3

Strategic Management in internet era. 1

Vandana Khanchi

Assistant Professor

Services Marketing (IMS-803) Serial

No.

Topics Lecture

Hours

1 Services – Meaning, Characteristics& Nature.

3

2 Growth in Service Sector, Growth in Services Sector, Marketing of

Services-Conceptual Framework,

4

3 Marketing Mix in Services,Services Marketing Environment, Services

Triangle

2

4 Consumer Behaviour, Designing Service Marketing Strategy,

3

5 STP (Segmenting, Targeting and Positioning)-Approach in Service

Sector,

3

6 New Service Design and Development, 3

7 Service Demand Management, Role of Customers in Services, Role of

Employees in Services,

3

8 Service Quality, Gap Analysis, SERVQUAL, 4

9 Customer Satisfaction and Relationship Marketing in Services

3

10 Services Pricing-Objectives & Approaches,

3

11 Managing Physical Evidence,

2

12 Integrated Marketing Communication in Services. Relationship

Marketing in Services

3

13 Delivery & Distribution of Services,

3

14 Global Strategies in Services Management, Service Failure and

Recovery, 3

15 Role of Technology in Services, Recent Trends in Services 3




Case study would be discussed in the class as and when required with the topics discussed

LESSON PLAN- BUSINESS MARKETING


2.

3.

4.

5.

6.

7.

8.

9.

10

11

12

13.

14

15.

16.

17

17

Basics of Business Marketing

Business V/S Consumer Marketing

Business Market Characteristics

Marketing Planning and Strategy

Purchase Function

Business Product Management

Communication in Business Marketing

Sales Management

Channel Management

Pricing

Evaluating & Controlling Business Marketing

Direct Marketing

B2B and Customer Retention

Global Business Marketing

5 Case Studies

Tests


2

1

2

4

4

4

3

3

3

3

2

2

2

2

5

3

3


Lecture Plan

IMS-807 : Foreign Exchange Management

Topic



1 Evolution and concept of Foreign Exchange and

Foreign exchange management

2

2 Foreign Exchange Market: Nature, participants and

structure

5

3 Foreign exchange quotations: Direct and indirect. 2 4 Convertibility of Rupee, current account convertibility

and capital account convertibility

2

5 Exchange rate: meaning, determination theories 6 6 Factors affecting Exchange rate 2 7 Exchange rate regime, flexible vs. fixed exchange

rates

4

8 Liberalized Exchange Rate Management System

(LERMS)

3

9 Currency Forwards 2 10 Currency Futures 3 11 Currency Options 3 12 Currency Swaps 2 13 Currency Forwards vs. Currency Futures Contracts. 1 14 Foreign Exchange Exposure: introduction, nature and

magnitude

2

15 Transaction exposure measurement and management

4

16 Translation exposure measurement and management

3

17 Economic exposure measurement and management

3

18 International Monetary Systems: Historical

background and structure

2

19 Foreign Exchange Control in India 2 20 RBI guidelines 2 21 Important provisions of FEMA 3

LESSON PLAN- PORTFOLIO MANAGEMENT


2.

3.

4.

5.

6.

7.

8.

9.

10

11

12

13.

14.

15

16.

Introduction to Portfolio

Introduction to Portfolio Management

Portfolio Construction and Approaches

Markowitz Portfolio Theory

Efficient Frontier.

Sharpe Single Index Model

CAPM

Risk Free and Risky Lending and borrowings

Leveraged and Market Portfolio

Security, Capital and Characteristics Line

Arbitrage Pricing Theory

Portfolio Revision

Portfolio Evaluation and Management

5 Case Studies

Tests


2

2

3

3

2

2

3

2

2

3

2

3

6

5

3

5


IMS-809 : Global Human Resource Management

The objective of this course is to make students understand the different orientation needed to

manage human resources internationally.

Topic Hours

International Human Resource Management; Objectives, Scope and Significance 3

Key Trends in International HRM 2

Equal Employment Opportunities, Affirmative Action 2

Challenges to IHRM 2

International Human Resource Management Planning and Procurement:

International Assignment and Selection Process

4

International Staffing Policies: Expatriate Assignments and Out Sourcing 3

Orientation, Training and Development Practices in IHRM 3

Career Planning and Career Development in HRM 3

Compensation Practices in MNC’s 2

Comparative Industrial Relation System 2

Role of International Labor Organization and Trade Unionism 2

Productivity and Quality of Work Life Improvement Programme Worldwide 3

Cross Cultural Differences and Management Implications; Culture and

Organization Life; Hofstede’s Study; Cross Cultural Imperatives and Work Goals

5

Global Leadership and Multicultural Teams 3

Case studies will be discussed in the class from time to time depending upon the requirement

of the topics.

Anil Kumar

Assistant Professor

Lecture Plan

IMS - 811 Manpower Development for Technical Change

S.

No. Topic

Lecture

hours

Unit - I

1 Introduction to Technology and Development 2

2 Manpower Development in the 21st century 1

3 Environmental Context of Human Resource Development 1

4 The Emerging Profile of Human Resource 2

Unit - II

5 Changing Technology - Concept and Process of Technological Innovation 2

6 Organisational Implications of Technological Change 1

7 Human Resource Implications of Technological Change 1

Unit - III

8 Technological Implications of HRD in Organisations 1

9 HRD in Consulting Organisations 1

10 HRD in ITES 1

11 HRD in Software Companies 1

12 HRD in Government Organisations 1

Unit - IV

13 Contemporary Issues in Manpower Development 1

14 HR Audit 1

15 HR Accounting 1

16 Human Capital Development 1

17 Competency Mapping 2

18 HR Matrices 1

19 Work Life Balance 1

Unit - V

20 Issues and Trends in Manpower Training 2

21 Career Development 1

22 Executive Development 1

23 Competency Management 1

24 Performance Management 1

25 HRIS 1

30

(Dr. Meenakshi Choudhary)

LESSON PLAN- PROJECT MANAGEMENT


2.

3.

4.

5.

6.

7.

8.

9.

10

11

12

13.

14.

15

Basics of Project Management

Tools and Techniques for Project Management

Project Categories and Life Cycle

Government Incentives

Project Feasibility Study

Project Analysis- Market, Technical, Financial, Economic

and Ecological

Project Planning

Project Scheduling and its Techniques

Project Risk Analysis

Project Financing in India

Project Cost Control

Project Controlling System

5 Case Studies

Tests


2

2

2

1

3

5

2

5

3

2

3

5

5

3

5


IMS-1004 : Strategic Marketing Management

The objective of this course is to make the students aware of the major aspects of the

planning and controlling of marketing operations, to execute marketing planning & control

within a strategic context and to give recognition to the problem of implementation and how

these problems can be overcome.

Topic Hours

Strategic Marketing Management Process- Nature, Scope & Significance 2

Business Strategy- Concept 1

Corporate strategic decisions & their marketing implications 1

BCG matrix, GE Business Portfolio mix 2

Strategic Marketing Planning Process 1

Environment Analysis: Understanding Market Opportunities, Sources of

Sustainable Competitive Advantage

4

Competitive Analysis & Competitive Position 4

Consumer Behavior Analysis 2

Competing Through Superior Service & Customer Relationships 2

Marketing Strategy for New Market Entry 3

Marketing Strategy for Growth Market 3

Marketing Strategies for Mature and Declining Market 2

Marketing Strategy in Global Context 3

Marketing Mix Strategies: Product & New Product Strategies, Distribution

Strategies and Channel Management; Marketing Communication Strategies;

Pricing Policies and Strategies

5

Strategic Evaluation & Control – Strategic Choice, Criteria of Choice,

Implementation & Control of Marketing Strategy

4

Case studies will be discussed in the class from time to time depending upon the requirement

of the topics.

Anil Kumar

Assistant Professor

Product and Brand Management (IMS-1005) Serial

No.

Topics Lecture

Hours

1 Branding: Meaning Nature & Scope, Value Creation from branding-to

customer, firm & product. 4

2 Challenges and Opportunities in Branding, 2

3 Strategic Brand Management Process 3

4 Creating a Brand: Various Approaches to Brand Name Creation 3

5 Brand Extensions: Concept, Types, Advantages and Disadvantages of

Brand Extensions, Evaluating Brand Extension opportunities

3

6 ng Concepts: Brand Identity, Brand Image, Brand Personality, BRAND

Prism, Brand Portfolio, Brand Hierarchy Levels, 4

7 Brand Positioning, Branding Reinforcement and Revitalization

3

8 Brand Equity- Meaning, Measurement & Management: Measuring and

Interpreting Brand Performance, 3

9 Brand Tracking Studies, Measuring Sources of Brand Equity &

Outcomes of Brand Equity: Qualitative and Quantitative Techniques, 4

10 Selected Application of Branding: Global Branding-an overview,

Permission Marketing, Cause Marketing, Private Label, e-branding,

Industrial Branding, Service branding and b2b Branding

5

11 Leveraging Secondary Brand Knowledge to Build Brand Equity - Co-

Branding, Ingredient Branding

3





Management of Financial Services (IMS-1006)

Serial

No.

Topics Lecture

Hours

1 Financial Services: Nature, features and types; Risks in financial

services

4

2 Regulatory framework of financial services; financial services available

in India

3

3 Depository and custodial services.

3

4 Leasing Services, Hire Purchase Services.

3

5 Factoring and Forfeiting Services, Credit rating services.

4

6 Credit Rating, Venture Capital 3

7 Mutual Funds Services, Housing Finance, Book Building Process, Plastic

Money.

4

8 Merchant Banking: Nature, organization. Regulation and registration

of merchant banks.

3

9 SEBI guidelines for merchant banks, difference between merchant

banks and commercial banks.

3

10 Merchant Banking Service: Management of equity issue, debenture

issue,

3

11 Underwriting Arrangements, pricing issues, bankers to an issue,

Corporate Restructuring

3

12 project financing, marketing of financial services

2

13 Marketing mix, marketing strategies and consumer behaviour in bank

market.

2





Lecture Plan

IMS-1007 Bank Management Topic



1 Banking System in India 2 2 Functions and Services of banks 3 3 Reserve Requirements: CRR, SLR 2 4 Forex Reserves 2 5 Bank fee based services 2 6 Innovative products in banking; Bancassurance 2 7 Sources of Bank Funds 2 8 Classification of deposits 3 9 Opening of accounts of various types of customers 1 10 Facility of nominations 1 11 Payment and Collection of cheques 2 12 Uses of Funds: features of bank credit 4 13 types of credit: Commercial credit & retail credits 2 14 principles of lending, general principles of secured

advances

4

15 secured advances: Lien, Pledge, Hypothetication,

mortgage

3

16 The credit analysis process, measurement of

creditworthiness of borrowers:

liquidity, profitability and solvency

6

17 Documentation in availing and sanctioning credit

2

18 Banking technology: computerization, internet, mobile

and ATMs, security issues

4

19 Priority sector lending 2 20 Performance analysis of banks 2 21 CAMELS-an integrated scorecard for banks 3 22 Risk measurement and management in banks 3 23 credit risk, interest rate risk, liquidity risk 2 24 Asset- Liability Management in banks 2 25 Basel guidelines 4

IMS-1008 Cross Cultural Management

The course aims at acquainting the students with the Basics of Multi-Cultural

Management in International Business Context.

Topic Hours

Culture – Definition, Nature and Importance in International Business

Context; Human and Cultural Variable in Cross Culture;

Cultural Diversity; Cultural Values.

5

Hofstede’s Cultural Dimensions, Trompenaar’s Cultural Dimensions. 4

Cross Cultural Differences & Similarities in International Business Context. 2

Cultural Shock; Organizational Culture & Diversity; Managing Multi-

Culturalism and Diversity.

3

International strategy formulation and implementation; Global Alliances 4

Cross Cultural Communication and Negotiation; Problems in International

Communication.

3

Conflict Management Techniques in International Business Context and

Implications for Managers.

3

Managing the Problems in International Communication; International

negotiations: Process and Tactics.

3

Management Decision Making and Control: Decision Making in Global

Context.

3

Control: Concept; Process and Type of Control, Control Techniques. 3

Cross Cultural Motivation: Approaches and Significance in International

Context.

3

Human Resource Selection and Development across Cultures. 3

Leadership across Cultures, Leadership Approaches in International Context. 3

Disha Kakkar

Assistant Professor

IMS-1009 Compensation Management

To promote understanding of issues related to the Compensation of human

resources & to impart skills in designing, analyzing & restructuring reward

management system, policies & strategies.

Topic Hours

Reward Management: Nature, Aims. 3

Compensation and Non Compensation Components, Wage Theories. 5

Inter and Intra-industry Compensation differentials and Internal and

External Equity in Compensation Systems.

3

Tools in Designing and Implementing Compensation Packages. 2

Compensation Practices of Multinational Corporations. 4

Components of Compensation Packages: Fringe Benefits, Incentives,

Retirement Plans and Bonuses.

3

Job Analysis and Its Process. 3

Job Evaluation: Definition, Importance and Methods, Skill and

Competency based Evaluation.

4

Wage Administration in India, Nature. 2

Constitution and Working of different Institutions related to Reward

System like Wage Boards.

3

Pay Commissions. 3

Vandana Khanchi

Assistant Professor

Documents

Understanding Human Behaviour IMS-201 Serial Topics ... 5 Year Lesson... · 1 Definition of Behaviour; Psychology in Historical Perspective 3 ... Human Resource Management ... LIC