UNC Global Sustainability Symposium

“Water and Energy in the Crosshairs”

2.8.13

We believe that nature has the best answers and needs a champion. We are inspired by nature’s huge generosity, awe-inspiring beauty and strength, and we emulate its resourcefulness.

2

Welcome to The Q2 Huddle

NATURAL PRODUCTS • Striving for 100% natural formulas

• Employing bio mimicry to innovate

FOOTPRINT, PACKAGING

AND SOURCING • Reducing operational footprint

• Recycled content, recyclability and reduced packaging

• Innovating with new materials and design

• Methodical approach to sourcing transparency

• Exploring third party certified ingredients

COMMUNITY • The Greater Good Foundation

• Supporting bees and sustainable agriculture

• Engaging the local community for positive change

Our Focus on The Greater Good™

4

Welcome to The Q2 Huddle

Market

Leader

Growth

Leader

Thought

Leader

Innovation

Leader

Consumer

Leader

Made of Natural Ingredients

#1 Natural Personal

Care brand, roughly

3x the size of #2

player

#1 Natural brand

Extraordinary

consumer loyalty

and adoration fueling

word of mouth and

strengthening brand

health

90% Brand Awareness

41% Market Share

Primary driver of

Natural Personal Care

growth

Developer in Natural

standard, natural vision

at retail, and driver of

sustainable business

practices

Introduced numerous

successful, high quality,

truly natural innovations

over the past 3 years

+9.4% 5 Year CAGR

including güd™

4X

NPC projected to

grow

Faster than non-

natural

ZERO Waste to Landfill

NPA natural seal

110 Items launched

over past 3 years

including güd™

#1 Green Brand

Ranked

1/3

Accounts for

of new NPC item

sales since 2009

On Average 99% Natural Natural Ingredients +95% Source: IRI MULO 2012; Nutrition

Business Journal 2010; Millward

Brown 2011; 2010 Image Power

Green Brands Survey

Burt’s Bees – Today’s Market Leader

Welcome to The Q2 Huddle

Need Sustainable Business Now More than Ever

For Human and Environmental Health

“By 2030, humanity will need the capacity of two Earths to absorb CO2

waste and keep up with natural resource consumption.” - 2010 Living Planet Report

Burt's Bees Strictly Confidential

Welcome to The Q2 Huddle

7

The Opportunity for Business

• For impact –Of the 100 largest economies in the world, 51 are global corporations: only 49 are

countries. –Institute of Policy Studies

• For consumer engagement and growth –87% of customers across eight economies are concerned about the social and

environmental impacts of the products they buy. – McKinsey

• For employee recruitment and retention –Two-thirds of MBA grads want to work for companies that share their values – Deloitte

& Touche

• For financial return –Sustainable companies have 25% higher stock performance – Goldman Sachs

Burt's Bees Strictly Confidential

Welcome to The Q2 Huddle

THANK YOU!