UAE GOLF CLUBS DIGITAL SCREENS

GOLF SCREENS AN INTERNATIONAL NETWORK

Switzerland: 20 Clubs

France: 35 Clubs

Spain: 25 Clubs

Italy: 10 Clubs

Morocco: 5 Clubs

Singapore: 3 Clubs

More to come in 2014

GOLFERS ACROSS THE GLOBE

PSYCHOGRAPHICS Average Age: 40 years Old Married Average household income: $ 194,000 Average total net worth: $ 784,400 30% are CEOs 44% are Managers 26% own a company FINANCIAL STATUS

91% Possess a Gold or Above Credit Card Average Monthly Credit Card Expenses: $ 2780 71% possess shares in companies 91% own their principal residence 18% own a second home Average value of principal residence: $ 560,000

TRAVEL

12.4 vacation days on average

Average cost of principal vacation: $ 6,800

84% took a trip outside their country

Took an average of 5.5 airlines trips

(Business class or Above 44%)

GOLF PARTICIPATION & EQUIPMENT

$ 17 Billion annually spent on golf equipment and participation

Played an average of 58.1 rounds

Played an average of 9.5 rounds of golf during their vacation

Spent an average of $ 450 on golf related apparel

Spent an average of $ 312 per round of golf

Source : Golf Digest USA Jan 2010

GOLFERS IN THE UAE

GOLFERS HAVE HIGH DISPOSABLE INCOME AND ARE AVID CONSUMERS OF LUXURY

PRODUCTS

22% plan to buy an over

$ 5000 value watch in the next 2 years

55% plan to purchase a new smartphone in the next 12 months

31% plan to change their car in the next 2 years

58% plan to buy jewelry in the next 12 months

72% are interested to buy financial products in the next 12 months

Source : Golf Digest Middle East: Jan/Feb 2011 & Jan/Feb 2013

GOLFERS SHOW HIGH INTEREST IN :

Travel

Finance & Trading Home improvement & Decoration

HIFI & New Technologies Luxury Vehicles

High Fashion

THE UAE NETWORK

DUBAI

The Track Maydan Golf Arabian Ranches Jebel Ali golf course Al Badia Golf Club The Els Club Jumeirah Golf Estates The Montgomerie

SHARJAH Sharjah Shooting and Golf Club

18 Clubs across the UAE

600,000 Round of golf played yearly

1.1 million visitors (golfers and non golfers)

USD 350 million spent in Golf clubs (Onsite F&B, Onsite accommodation, Onsite shops)

GENERAL INFORMATION ON THE UAE GOLFING LANDSCAPE

ABU DHABI Saadiyat Beach Golf Club Abu Dhabi Golf Club Yas Links Golf Club

RAS EL KHAIMAH Tower Links Golf Club Al Hamra Golf Club

AL AIN Al Ain Equestrian Shooting and Golf Club

THE FOOTFALL

CLUB NAME Emirate N° of

Members Visitors / year

(2013) Average money spent

per visit (USD)

% Females (members &

visitors)

Abu Dhabi Golf Club 18 Holes AD 510 36,000 $320 45%

Saadiyat Beach Golf Club 18 Holes AD 380 13,000 $300 30%

Yas Links Golf Club 18 holes AD 400 17,000 $280 40%

Al Ain Equestrian Shooting & Golf Club 18 Holes Al Ain 397 18,000 $260 40%

Al Badia Golf Club 18 holes DXB 400 21,000 $400 30%

Arabian Ranches Golf Club 18 Holes DXB 450 17,000 $350 45%

The Els Club Dubai 18 Holes DXB 450 19,000 $350 35%

Jebel Ali Golf Resort 9 Holes DXB 480 16,000 $250 40%

Maydan The Track 9 Holes DXB 380 8,000 $150 25%

The Montgomerie DXB 680 30,000 $400 30%

Jumeirah Golf Estates DXB 550 28,000 $350 40%

Al Hamra Golf Club 18 Holes RAK 450 13,000 $250 40%

Tower Links Golf Club 18 Holes RAK 380 9,000 $250 40%

Sharjah Golf & Shooting Club 18 Holes SHJ 350 12,000 $200 25%

Average per club 411 17,462 $285 36%

Visitors = Oversees Visitors (do not include non golfers visitors and major events spectators)

BENEFITS OF ADVERTISING

Large & premium network of clubs- 13 Clubs in the UAE

Highly visible, displayed in major, high footfall areas inside the clubs

Positioned at eye level for maximum visibility and awareness

Attractive packages to showcase your brand

Captive and innovative terminal design

Possibility to request the exclusivity on your business segment

Opportunity to communicate in other markets

Systems are installed in the club houses of the Golf Courses

Club Houses are used by Golfers and non Golfers

Club houses are visited during daytime as well as during the night

All year round golf season for maximum exposure

Your ad can be seen throughout the network

Your ad will be seen by niche and very affluent audiences with high purchase power.

Real time updates, possibility to immediately respond to current events & market requirements

2700 views/month guaranteed

on each terminal

8 advertisers

Maximum

per terminal

77 spots/day

Guaranteed on each terminal

THE MEDIUM

Full HD Screen

Systems are installed inside the club houses of golf clubs.

Easy clubs access

Located at high exposure/dwell time areas

Live broadcast results

Live broadcast club news & proshop offers

Owned operating system

WiFi required only

Advertising loop

REAL TIME SNAP SHOTS Strategically located in the Club House

THE PACKAGE – YEAR 2014

No. of Spots Per Club

No. Of Spots Per 14 Clubs

Gross in USD

Bi-Weekly 2,688 37,632 $12,000

Monthly 5,376 75,264 $20,000

Quarterly 16,128 225,792 $55,000

Annually 64,512 903,168 $200,000

Club Operating Hours: AM 6 – PM 10

Technical Specifications :

• Pictures : 16:9 format, resolution of 1280x720, jpeg,tiff,png • Videos : 16:9 format, resolution HD 720p, 1280x720, mov, avi,vob,mpeg

Note: Additional clubs signed within the duration of a contract will be included to display an advert at no additional cost.

GLOBAL EVENTS

2014 European Tour

52 Events

40 Countries

10,000 Players from 100 Countries

Euro 300 Million Cash Prize

2014 European Challenge Tour

40 Events

23 Countries

European Tour 2nd Division

EURO 35 Mio in Prize money

12 Events in MENA

Best MENA golf players & Professional players from all over the world

All the above mentioned events enjoy high media coverage regionally & locally including television live coverage in some cases.

UAE EVENT CALENDAR

UNITED ARAB EMIRATES 2014 Main Golf Events

Golf Club Tournament Tour 2013 Attendees Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Abu Dhabi GC HSBC Abu Dhabi Golf

Championship ET 35,000 16-19

Jumeirah Golf Estates Emirates Senior Open EST 20,000 06-09

Al Badia GC Sheik Maktoum Dubai

Open MT 10,000 02-05

Tower Links GC Ras al Khaimah Open MT 8,000 09-12

Saadiyat Beach GC Abu Dhabi Citizen

Open MT 10,000 16-19

Al Badia GC European Challenge

Tour Finals ECT 13,000 30-02

Al Ain GC Tour Championship MT 15,000 13-16

Jumeirah Golf Estates DP European Tour

Finals ET 60,000 20-23

MT = Mena Tour ECT = European Challenge Tour ET = European Tour EST = European Senior Tour

THANK YOU !

FOR MORE INFORMATION PLEASE CONTACT:

Richard Khoueiry E-Mail: r.khoueiry@eurabiamedia.com

Dubai : Office No. 524, Building No 8, Dubai Media City, U.A.E Tel : +971 4427 9861, Mobile: +971 506136330