Tyler's Presents Dam That Cancer 2012 Recap

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This is a recap of the media coverage and event exposure for the 3rd Annual Dam That Cancer event, presented by TYLER'S.

Text of Tyler's Presents Dam That Cancer 2012 Recap

  • 2012 Event Recap

  • The Team at The Flatwater Foundation would like to once again thank you for your support of our mission. We could not do any of this without you, and because of

    your efforts, 4 families and individuals were put into care JUST during the week of the event! The message is OUT THERE! And people are seeking help! Because of you,

    we can pay for this care, 100% of it!

    7 Support Boats. 10 Hours. 78 Paddlers. 98 Degrees. 1 Cause.

    Because of your efforts, over $130,000 was raised for The Flatwater Foundation to provide access to counseling and therapy for families coping with a cancer diagnosis.

    THIS REPORT SUMMARIZES AN OVER $92,000 MEDIA VALUATION OF TYLERS PRESENTS DAM THAT CANCER.

    THE TRUE VALUE CAN NOT BE CALCULATED. TOGETHER WE ARE CHANGING LIVES.

  • Content Summary

    Integrated Promotion Samples 4

    Online Integration 5

    Web Exposure/Partnerships 6

    Social Media Snapshots 7

    Email Campaign 8

    PR Campaign Highlights 9

    PR Campaign Summary 10 - 15

  • Tylers Presents Dam That Cancer

    Page 4

    Integrated Promotion of Event

    Print Ad - AustinFITApril, May 2012

    Menu at Hula HutMonth of May

    Posters and Banners

    Thanks Ad - AustinFITJune 2012

    On-Premise Oversize Banners

    Table Tents at Wahoos Fish Taco - May

    Flier (Two-Sided - 5,000)

    750 VIP Lanyards

    $9,0

    00 V

    ALU

    E

    $16,

    500+

    VA

    LUE

    $2,0

    00 V

    ALU

    E

    $250

    VA

    LUE

    $750

    VA

    LUE

    $2,0

    00 V

    ALU

    E

    $1,5

    00 V

    ALU

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    $1,0

    00 V

    ALU

    E

  • Tylers Presents Dam That Cancer

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    Radio Summary

    DAMN THAT CANCER: 2012 PROPOSAL! SPOT BANK (100 on-air/100 online) During the 2 weeks leading up to the event, Mix 94.7 will

    provide a progressive on-air and online spot bank promoting the fundraiser and supporting cast.

    *Approximately 50% will run in prime dayparts (6a-7p). Value: $10,500

    ! INTERACTIVE ELEMENTS: ~ ROS & Media Player Takeover (Fri, Sat, Sun & Mon) ~ 5,000 Video Pre-Rolls ~ Mix 94.7 Exclusive Email Blast ~ Featured in Mix 94.7 Newsletter

    Value: $4,500

    ! MULTI-MEDIA PROMOTION Coinciding with the on-air schedule, Mix 94.7 will promote

    the fundraiser via the JB & Sandy morning show, social media, station blog and website integration.

    Value: $10K

    Total Value: $25,000

    Projected Gross Impressions: 850,000

    Investment: $5,000

    Facebook Header $25,

    000

    VALU

    E

  • Tylers Presents Dam That Cancer

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    LIVESTRONG PARTNERSHIP HIGHLIGHTS ONLINE -

    - LIVESTRONG Homepage 130,000 unique visitors per month:

    -DTC was on there with TYLERS logo + (link to DTC

    homepage) for 1 month.

    - LIVESTRONG FB = 1,634,822 likes: DTC linked/featured t

    wice

    - LIVESTRONG Twitter= 270,000 followers: DTC linked twic

    e

    - Doug Ulman = 1mil followers: Tweeted about DTC three t

    imes

    - Partnered Event homepage = 1,000 unique visitors per m

    onth:

    - DTC was on there for 1 month (with links).

    - LIVESTRONG Blog = 5,000 unique visitors to the blog pe

    r

    month. DTC was featured in the blog twice

    Web Exposure/Partnerships

    OV

    ER

    6,0

    00,0

    00 IM

    PR

    ES

    SIO

    NS

  • Tylers Presents Dam That Cancer

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    Social MediaHeaders ALL OVER Facebook

    Strong Presence on Maui

    Jim

    Facebook, 92,000+ likes!

    $10,

    000

    VALU

    E

  • Tylers Presents Dam That Cancer

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    Email CampaignAustinTidBits Partner Em

    ail, 35,000 opt-in subscribers

    Email of Flier Art also sent to MailChimp list for

    Austin Paddle Sports

    $2,5

    00 V

    ALU

    E

  • Tylers Presents Dam That Cancer

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    PR Campaign Highlights

    $38,

    000

    VALU

    E*

  • Tylers Presents Dam That Cancer

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    PR Campaign SummaryMEDIA OUTREACH:

    Reached out to local media (print, online and TV) regarding Dam That Cancer

    SECURED INTERVIEWS: KVUE (ABC) KEYE (CBS) KXAN (NBC) FOX 7 YNN Austin American Statesman Tribeza

    RECENT COVERAGE: Outlet: Ask Miss ADate: 6/8/12Coverage: Recap: Dam That Cancer Paddles Across Lake Austin To Support Families Coping With CancerLink: http://askmissa.com/2012/06/08/recap-dam-that-cancer-paddles-across-lake-austin-to-support-families-coping-with-cancer/Impressions: 10,391Media Value: $353*Tylers Included

    Outlet: Mix 94.7Date: 6/6/12Coverage: Flatwater Foundation Dam That Cancer 2012Link: http://www.mix947.com/Flatwater-Foundation-Dam-That-Cancer-2012/13324287Impressions: 6,850Media Value: $285

    Outlet: Livestrong BlogDate: 6/6/12Coverage: Dam that Cancer a Huge SuccessLink: http://blog.livestrong.org/2012/06/06/dam-that-cancer-a-huge-success/Impressions: 103,694Media Value: $1,294*Tylers Included

    TOTAL IMPRESSIONS 3,477,004

    MEDIA VALUE: $37,931*

  • Tylers Presents Dam That Cancer

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    PR Campaign SummaryOutlet: KXAN (NBC)Date: 6/4/12Coverage: Onsite interview with Mark at the event featured on the nightly newsLink: N/AImpressions: 154,397Media Value: $1,613

    Outlet: Culture Map E-NewsletterDate: 6/4/12Coverage: DTC included in e-newsletterLink: N/AImpressions: 7,500Media Value: $1,185

    Outlet: YNNDate: 6/1/12Coverage: Interview with Mark GarzaLink: N/AImpressions: 136,888Media Value: $2,749*Tylers Included

    Outlet: Austin Chronicle Online Date: 6/1/12Coverage: Dam that Cancer included in Upcoming EventsLink: http://www.austinchronicle.com/calendar/events/dam-that-cancer-1329596/ Impressions: 74,923Media Value: $985

    Outlet: Austin Chronicle Print Date: 6/1/12Coverage: Lists Dam that Cancer in Upcoming Events sectionLink: http://www.dropbox.com/gallery/4128228/3/Dam%20that%20Cancer/press/Chronicle%2C%206%3A1%3A12?h=e882bf Impressions: 90,000Media Value: $1,985

    Outlet: The Thread AustinDate: 6/1/12Coverage: DAM That Cancer Link: http://www.thethreadaustin.com/2012/06/dam-that-cancer-3/Impressions: 2,730Media Value: $66.35*Tylers Included

  • Tylers Presents Dam That Cancer

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    PR Campaign SummaryOutlet: KVUE (ABC) Date: 5/31/12Coverage: Dam that Cancer event helps families deal with the disease Link: http://www.kvue.com/news/Dam-That-Cancer-event-helps-families-deal-with-the-disease-155941895.htmlImpressions: 375,394Media Value: $2,606*Tylers Included

    Outlet: KEYE (CBS)Date: 5/31/12Coverage: Dam That Cancer SegmentLink: http://weareaustin.com/lifestyle/features/austin-live/stories/vid_429.shtmlImpressions: 40,441Media Value: $1,496*Tylers Included

    Outlet: Ask Miss ADate: 5/31/12Coverage: Dam That Cancer Paddle and Party On Lake Austin to Benefit The Flatwater FoundationLink: http://askmissa.com/2012/05/31/dam-that-cancer-paddle-and-party-on-lake-austin-to-benefit-the-flatwater-foundation/Impressions: 10,391Media Value: $353*Tylers Included

    Outlet: KXAN (NBC)Date: 5/30/12Coverage: Dam That Cancer stand up for researchLink: http://www.kxan.com/dpp/news/local/austin/dam-that-cancer-stands-up-for-researchImpressions: 154,397Media Value: $1,613*Tylers Included

    Outlet: FOX 7Date: 5/29/12Coverage: Interview with Mark GazraLink: N/AImpressions: 178,383Media Value: $2,674*Tylers Included

    Outlet: Livestrong BlogDate: 5/28/12Coverage: Dam That Cancer: Strong Mind. Strong Body.Link: http://blog.livestrong.org/2012/05/28/dam-that-cancer-strong-mind-strong-body/Impressions: 103,694Media Value: $1,294

  • Tylers Presents Dam That Cancer

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    PR Campaign SummaryOutlet: ATX PostDate: 5/25/12Coverage: Repost of Culture Map story: Dam that Cancer combines fundraising and paddle boarding for a good cause Link: http://atxpost.com/?p=5233 Impressions: 4,500Media Value: $26.97*Tylers Included

    Outlet: Austin Fit MagazineDate: 5/24/12Coverage: Lists Dam that Cancer under Upcoming EventsLink: http://www.austinfitmagazine.com/events/view/1686Impressions: 22,000Media Value: $2,283*Tylers Included

    Outlet: Celebrate Austin NewsletterDate: 5/24/12Coverage: Dam That Cancer listed in "Services"Link: http://campaign.r20.constantcontact.com/render?llr=ydgmxhdab&v=001Sr5a1LSTp6M4UHs0zyG7ndTzs5R4luinkFXu3rluzlLrvRVuIp6UcfFy4IE-MddogCA-WFnT-WsqfCWuRo5q52h-qxusPXFRf-fs1GvACqkCvixi39pzSA%3D%3DImpressions: 6,000Media Value: $512.58

    Outlet: CultureMapDate: 5/24/12Coverage: Dam That Cancer combines fundraising and paddle boarding for a good causeLink: http://austin.culturemap.com/newsdetail/05-24-12-15-54-dam-that-cancer/Impressions: 394,950Media Value: $1,185*Tylers Included

    Outlet: Austin360Date: 5/23/12Coverage: Stand-up paddlers to cruise 21 miles down Lake AustinLink: http://www.austin360.com/blogs/content/shared-gen/blogs/austin/fitcity/entries/2012/05/23/_a_flotilla_of_standup.html?cxntfid=blogs_fit_cityImpressions: 1,071,300Media Value: $3,214*Tylers Included

    Outlet: Austin American-StatesmanDate: 5/22/12Coverage: Dam That Cancer listed in "Nonprofit fundraisers for June"Link: http://www.statesman.com/life/real/052512_real_galas-2369766.html?printArticle=yImpressions: 434,951Media Value: $8,650*Tylers Included

  • Tylers Presents Dam That Cancer

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    PR Campaign SummaryOutlet: Austin Fusion MagazineDate: 5/22/12Coverage: Dam That Cancer listed in "About Town: Events & Things To Do in Austin"Link: http://austinfusionmagazine.com/2012/05/22/austin-fusion-recommends/Impressions: 1,350Media Value: $8.13

    Outlet: Thrillist NewsletterDate: 5/21/12Cover