Catherine Williams

Press Secretary Executive Office of Energy and

Environmental Affairs Commonwealth of Massachusetts

Twitter Workshop

TWITTER 101

Friday May 18 2012

Catherine Williams

Massachusetts Executive Office of Energy and Environmental Affairs

Twitter 101

bull What is social media what is Twitter bull Getting started bull The art of following bull Understanding Twitter-speak bull Tweeting 101 bull Miscellaneous tips and questions

Agenda Twitter 101

bull Social media is a conversation bull Just another channel for communication bull An opportunity for engagement bull A tool to empower staff supporters fans and opponents

What is social media Twitter 101

Social Media MassEEA

httpwwwyoutubecomMassEEA

httpwwwflickrcomphotosmasseeasets

MassCEC Clean Energy Group

httpswwwfacebookcomMassCleanEnergyCenter

httpenergyblogstatemaus

httpenvironmentblogstatemaus

TWITTER 101

Friday May 18 2012

Catherine Williams

Massachusetts Executive Office of Energy and Environmental Affairs

Twitter 101

bull What is social media what is Twitter bull Getting started bull The art of following bull Understanding Twitter-speak bull Tweeting 101 bull Miscellaneous tips and questions

Agenda Twitter 101

bull Social media is a conversation bull Just another channel for communication bull An opportunity for engagement bull A tool to empower staff supporters fans and opponents

What is social media Twitter 101

Social Media MassEEA

httpwwwyoutubecomMassEEA

httpwwwflickrcomphotosmasseeasets

MassCEC Clean Energy Group

httpswwwfacebookcomMassCleanEnergyCenter

httpenergyblogstatemaus

httpenvironmentblogstatemaus

bull What is social media what is Twitter bull Getting started bull The art of following bull Understanding Twitter-speak bull Tweeting 101 bull Miscellaneous tips and questions

Agenda Twitter 101

bull Social media is a conversation bull Just another channel for communication bull An opportunity for engagement bull A tool to empower staff supporters fans and opponents

What is social media Twitter 101

Social Media MassEEA

httpwwwyoutubecomMassEEA

httpwwwflickrcomphotosmasseeasets

MassCEC Clean Energy Group

httpswwwfacebookcomMassCleanEnergyCenter

httpenergyblogstatemaus

httpenvironmentblogstatemaus

bull Social media is a conversation bull Just another channel for communication bull An opportunity for engagement bull A tool to empower staff supporters fans and opponents

What is social media Twitter 101

Social Media MassEEA

httpwwwyoutubecomMassEEA

httpwwwflickrcomphotosmasseeasets

MassCEC Clean Energy Group

httpswwwfacebookcomMassCleanEnergyCenter

httpenergyblogstatemaus

httpenvironmentblogstatemaus

Social Media MassEEA

httpwwwyoutubecomMassEEA

httpwwwflickrcomphotosmasseeasets

MassCEC Clean Energy Group

httpswwwfacebookcomMassCleanEnergyCenter

httpenergyblogstatemaus

httpenvironmentblogstatemaus

Twitter MassEEA

906 Followers massdoer

1472 Followers masseea

880 Followers massdcr

894 Followers mdarcommish

738 Followers massdep

216 Followers massecorestore

1110 Followers magreatoutdoors

744 Followers maenergysmarts

29194 Followers massgovernor

1762 Followers masscec

EEA Total 8722

What is Twitter

Twitter [twit-er] Micro-blogging site launched in 2006 that allows users to share news photos links and more

bull More than 20 million adults bull Growing faster than Facebook bull 177+ million tweets sent per day bull 460k new accounts created per day bull 182 increase in mobile use over the past year

Twitter 101

Getting Started

Getting started

bull A word about resources o I heart interns o Start small o Identify ambassadors

bull Create an account bull Download to your mobile device bull Set up your profile

o How do you want to be perceived o Personal vs professional o Handles built to last

mrskutcher vs justdemi

Twitter 101

Your Twitter Home Page

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

What is Twitter

Twitter [twit-er] Micro-blogging site launched in 2006 that allows users to share news photos links and more

bull More than 20 million adults bull Growing faster than Facebook bull 177+ million tweets sent per day bull 460k new accounts created per day bull 182 increase in mobile use over the past year

Twitter 101

Getting Started

Getting started

bull A word about resources o I heart interns o Start small o Identify ambassadors

bull Create an account bull Download to your mobile device bull Set up your profile

o How do you want to be perceived o Personal vs professional o Handles built to last

mrskutcher vs justdemi

Twitter 101

Your Twitter Home Page

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

Getting Started

Getting started

bull A word about resources o I heart interns o Start small o Identify ambassadors

bull Create an account bull Download to your mobile device bull Set up your profile

o How do you want to be perceived o Personal vs professional o Handles built to last

mrskutcher vs justdemi

Twitter 101

Your Twitter Home Page

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

Getting started

bull A word about resources o I heart interns o Start small o Identify ambassadors

bull Create an account bull Download to your mobile device bull Set up your profile

o How do you want to be perceived o Personal vs professional o Handles built to last

mrskutcher vs justdemi

Twitter 101

Your Twitter Home Page

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

Your Twitter Home Page

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

Follow

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

bull Big names bull News organizations bull Companies competitors bull Industry leaders bull Relevant government agenciesofficials bull Colleagues friends

Who to follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

bull Website Links

bull Simple Search

bull Twitter Directory Sites third-party sites categorize Twitter users by profession industry and geographic location

ndash wwwtwellowcom

ndash httpwefollowcom

bull Follow who they follow

Finding People to Follow Twitter 101

Understanding Twitter-speak

bull Ask a tween teen or 20-something bull Watch from the sidelines get used to the pace language bull Follow the news on Twitter bull Use online dictionaries or the Twitter support page

Understanding Twitter-speak Twitter 101

Tweet

Basics

ndash 140 Character Messages

bull (Itrsquos really much less than thathellip)

ndash Follow other users to see their messages in your lsquofeedrsquo

ndash Other users follow you to have your messages in their lsquofeedrsquo

Tweet Twitter 101

Do

- Live Tweet events

- Use pictures

- Engage

- Be careful

- Get a 2nd opinion

- Get to the point quickly

Tweet Twitter 101

Donrsquot

- USE ALL CAPS

- USE

- Share lunch pictures

- Ramble

- Tweet too often (2-4 times a week is great)

Bottom Line If you donrsquot want it to be on the front page of a newspaper donrsquot tweet it

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

bull Ask a tween teen or 20-something bull Watch from the sidelines get used to the pace language bull Follow the news on Twitter bull Use online dictionaries or the Twitter support page

Understanding Twitter-speak Twitter 101

Tweet

Basics

ndash 140 Character Messages

bull (Itrsquos really much less than thathellip)

ndash Follow other users to see their messages in your lsquofeedrsquo

ndash Other users follow you to have your messages in their lsquofeedrsquo

Tweet Twitter 101

Do

- Live Tweet events

- Use pictures

- Engage

- Be careful

- Get a 2nd opinion

- Get to the point quickly

Tweet Twitter 101

Donrsquot

- USE ALL CAPS

- USE

- Share lunch pictures

- Ramble

- Tweet too often (2-4 times a week is great)

Bottom Line If you donrsquot want it to be on the front page of a newspaper donrsquot tweet it

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Tweet

Basics

ndash 140 Character Messages

bull (Itrsquos really much less than thathellip)

ndash Follow other users to see their messages in your lsquofeedrsquo

ndash Other users follow you to have your messages in their lsquofeedrsquo

Tweet Twitter 101

Do

- Live Tweet events

- Use pictures

- Engage

- Be careful

- Get a 2nd opinion

- Get to the point quickly

Tweet Twitter 101

Donrsquot

- USE ALL CAPS

- USE

- Share lunch pictures

- Ramble

- Tweet too often (2-4 times a week is great)

Bottom Line If you donrsquot want it to be on the front page of a newspaper donrsquot tweet it

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Basics

ndash 140 Character Messages

bull (Itrsquos really much less than thathellip)

ndash Follow other users to see their messages in your lsquofeedrsquo

ndash Other users follow you to have your messages in their lsquofeedrsquo

Tweet Twitter 101

Do

- Live Tweet events

- Use pictures

- Engage

- Be careful

- Get a 2nd opinion

- Get to the point quickly

Tweet Twitter 101

Donrsquot

- USE ALL CAPS

- USE

- Share lunch pictures

- Ramble

- Tweet too often (2-4 times a week is great)

Bottom Line If you donrsquot want it to be on the front page of a newspaper donrsquot tweet it

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Do

- Live Tweet events

- Use pictures

- Engage

- Be careful

- Get a 2nd opinion

- Get to the point quickly

Tweet Twitter 101

Donrsquot

- USE ALL CAPS

- USE

- Share lunch pictures

- Ramble

- Tweet too often (2-4 times a week is great)

Bottom Line If you donrsquot want it to be on the front page of a newspaper donrsquot tweet it

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

bull Make a good first impression bull Compliment the hosthostess bull Be funny bull Donrsquot brag bull Offer advice but donrsquot be pushy bull Donrsquot ignore people ndash if someone asks a question answer it bull Donrsquot be a phony bull Be helpful

Tweet ndash Cocktail Party Rules Twitter 101

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

bull Less is much much more bull Donrsquot abbreviate bull Edit edit edit bull Character saving tips

o Dates = numbers o No punctuation o Use handles o Comma = and o Shrink links

bull To DM or not to DM bull RT wisely check links bull MT bull Watch out for spam

Tweet ndash The Art of Tweeting Twitter 101

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Re-Tweet (RT) ndash Sharing content from others

ndash If you want to get RTed keep it short

Modified Tweet (MT) - A RT thatrsquos been edited

Direct Messages (DM) mentions and replies

Hashtags ndash Topic search

Twitter - Dictionary Twitter 101

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Examples

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Tweet Twitter 101

Before

(-5 characters)

ebcne Join us tonight for a talk wEPAnewengland Admin curtspalding amp MA Undersecretary of Energy Barbara Kates-Garnick httpbitlyJ2ZEyT

Tweet Twitter 101

After

ebcne Join us tonite wEPAnewenglandrsquos curtspalding MA Energy Undersecretary Kates-Garnick httpbitlyJ2ZEyT

(25 characters to spare) Removed space tonight amp Barbara Admin for a talk of and

Tweet Twitter 101

Before

mdarcommish Gov Patrick to talk about gardening amp Plant Something campaign on the Garden Guys Radio Show 969FM WTKK Sun 815am bitlyJjKyop

(-12 characters)

Tweet Twitter 101

After

mdarcommish massgovernor talks gardening on Garden Guys Radio Show 969FM WTKK 815am 520 bitlyJjKyop PlantSomething

(10 characters to spare) Edits replaced Gov Patrick wmassgovernor used date and hashtag reworded

Tweet Twitter 101

Example Tweet

Lkdyf MassDCR Can you fix this Mem dr So sick of this hazard for all near riverside boat hse Who is responsible pictwittercomDoya1cME

Tweet Twitter 101

After

mdarcommish massgovernor talks gardening on Garden Guys Radio Show 969FM WTKK 815am 520 bitlyJjKyop PlantSomething

(10 characters to spare) Edits replaced Gov Patrick wmassgovernor used date and hashtag reworded

Tweet Twitter 101

Example Tweet

Lkdyf MassDCR Can you fix this Mem dr So sick of this hazard for all near riverside boat hse Who is responsible pictwittercomDoya1cME

Tweet Twitter 101

Example Tweet

Lkdyf MassDCR Can you fix this Mem dr So sick of this hazard for all near riverside boat hse Who is responsible pictwittercomDoya1cME

Tweet Twitter 101

Example Reply Tweet

MassDCR lkdyf Lots of spots get muddy in spring H2O table there is high so rain does that sometimes Will talk to engineering amp get back 2u

Twitter 101

QUESTIONS