Twitter Who Cares What You\'re Doing Right Now, Anyway

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Twitter. It\'s everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It\'s a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what\'s important to us to those who want to know.

Text of Twitter Who Cares What You\'re Doing Right Now, Anyway

TwitterWho Cares What Youre Doing Right Now, Anyway?

SOURCE: IMPLEMENTINGSCRUM.COM

BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * SCOTTABEL@MAC.COMWWW.THECONTENTWRANGLER.COM * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM

Thursday, June 11, 2009

Thursday, June 11, 2009

What is Twitter?Its a microblogging website; one of the fastest growing networks on the planet

Thursday, June 11, 2009

"Twitter is a device-agnostic real-time message-routing platformwhich is a fancy way of saying that it can send messages to and receive them from a variety of devices simultaneously, at the moment a message is sent."

Sarah Millstein, author of Twitter and the Micro-Messaging Revolution (OReilly)

Thursday, June 11, 2009

What is a Tweet?A post to Twitter is called a Tweet, a 140 (or fewer) character text message

Thursday, June 11, 2009

What are Tweets about?They can be status updates, tips/tricks, announcements, ads, responses, etc.

Thursday, June 11, 2009

What is a reTweet?A post to Twitter that was posted previously by another user; provides attribution

Thursday, June 11, 2009

Twitter: A simple ideaThe original sketch of the Twitter interface; designed as a status updating tool

Thursday, June 11, 2009

Twitter: The first iterationStatus updates from you to your friends who want to know what you are doing

Thursday, June 11, 2009

What are you doing now?Its not always easy to see the value in answering this simple question

Thursday, June 11, 2009

"I started using Twitter and then decided it was just too much trouble and I really don't want that much information coming at me all day long. So, I deleted my account."

Lisa Seaburg, President, Aeon (XML consulting firm)

Thursday, June 11, 2009

"I use it to inform, get news and plug links I find. In my opinion, I think that there are a few too many people expressing the right way to use Twitter. The whole point is that it is random. It also integrates with your Facebook status, which is very helpful."

Monica Valentinelli, copywriter, web analyst

Thursday, June 11, 2009

"Many people use Twitter for communicating with friends and family. I use Twitter for networking and personal branding. Most of my tweets are business-oriented. I also find that Twitter is a great tool for companies to use in their marketing and PR efforts."

Pamela Abbazia, SEO Strategist

Thursday, June 11, 2009

"I use Twitter for a variety of reasons. Most importantly, I use it as persistent messaging between myself and my distributed development team when I need to interact with them between live/virtual meetings. I prefer it over email and IM for short discussions and quick thoughts.

Robert Bectel, Managing Partner, Quorum Sense Consulting

Thursday, June 11, 2009

"Additionally, I use Twitter to follow the findings of a select few innovative people/groups that provide links to interesting solutions as well as articles and traditional blogs. By following smart folks, I have access to an intelligent filter for marketing and interactive content.

Robert Bectel, Managing Partner, Quorum Sense Consulting

Thursday, June 11, 2009

"Finally, I use it to communicate with my wife. Our Tweets move quickly to email and mobile devices which we both have, and guarantee that we arent missing important messages such as Honey, get the kids from school. My meeting is running long.

Robert Bectel, Managing Partner, Quorum Sense Consulting

Thursday, June 11, 2009

"I use Twitter to promote the store --specifically to post upcoming tasting events (and a reminder on the day of the event), just-arrived beers, to promote new content on our store blog, and notify folks of any special hours or weather closures.

Tiffany (Hereth) Adamowski, Technical Writer and part time beer store manager

Thursday, June 11, 2009

Twitter today: How it worksStep one: Set up an account

Thursday, June 11, 2009

Select a Twitter namePersonal brand (or handle) or real name

Thursday, June 11, 2009

How it worksStep two: Find folks to follow

Thursday, June 11, 2009

Finding folks to followSkim the Twitter public timeline: http://twitter.com/public_timeline

Thursday, June 11, 2009

Finding folks to followClicking on a photo or user name takes you to that members profile page

Thursday, June 11, 2009

Sometimes, they find youPosting to Twitter also exposes your profile, your Tweets, and makes you findable

Thursday, June 11, 2009

FollowingWhen you follow someone, you can see their Tweets - they dont necessarily see yours

Thursday, June 11, 2009

FollowingTwitter allows you to see a threaded view of your conversations with others

Thursday, June 11, 2009

Finding folks to followThe build it and they will come mentality isnt enough to gain large audience

Thursday, June 11, 2009

Finding folks to followTwitter can tap into other services you already use to invite your contacts

Thursday, June 11, 2009

Finding folks to followTwitter can email your friends, prospects, co-workers with a personal note from you

Thursday, June 11, 2009

Finding folks to followTwitter can match you with others that you may be interested in following

Thursday, June 11, 2009

Finding folks to followThird-party services are also a good way to locate followers of interest; search by topic

Thursday, June 11, 2009

Finding folks to followKeyword search tools can help you spot and automatically follow interesting folks

Thursday, June 11, 2009

Deciding who to followYou can also use third-party services like Mr. Tweet - there are many others

Thursday, June 11, 2009

Finding folks to followYou can also search the Twitterverse using http://search.twitter.com

Thursday, June 11, 2009

Finding folks to followReal-time results show who is using your search term; Follow those that interest you

Thursday, June 11, 2009

Revealing conversationsTwitter search also shows you the conversation thread, which can be useful

Thursday, June 11, 2009

How it worksStep three: Create some interesting posts (Tweets) designed to attract followers

Thursday, June 11, 2009

@ replying to a TweetUse @ before a username to respond to a Tweet so everyone else can see

Thursday, June 11, 2009

RT (reTweeting)Use RT before @username to give attribution to the person who made the original post

Thursday, June 11, 2009

TweetsText and special characters - 140 characters or fewer, including URL, RT, @

Thursday, June 11, 2009

Following othersClicking the Follow button is all thats required to follow another user

Thursday, June 11, 2009

Following othersOnce you are a follower you will see this users posts when you view Twitter feed

Thursday, June 11, 2009

Following othersOnce you follow someone, and they follow you back, you can contact them (via DM)

Thursday, June 11, 2009

TwittiquetteRules and suggestions for best results

Thursday, June 11, 2009

Rule #1Block mass followers; Following a lot of people, has few followers, made 1 post

Thursday, June 11, 2009

Rule #2If you cant say it in 140 characters, write a blog post about it and point folks to it

Thursday, June 11, 2009

Rule #3Publish fresh, useful, relevant content; Avoid Me too! posts

Thursday, June 11, 2009

Rule #4Decide whether you are posting professional or personal content; Dont deviate often

Thursday, June 11, 2009

Rule #5Be selective about whom you follow (this depends on your intent, obviously)

Thursday, June 11, 2009

Error messagesTwitter error messages are often funny, creative gems that yield a quick smile

Thursday, June 11, 2009

Error messagesTwitter error messages are often funny, creative gems that yield a quick smile

Thursday, June 11, 2009

TwittervisionThere are many cool and innovative services built on top of Twitter data via the API

Thursday, June 11, 2009

Twittervision in 3DServices are being created from Twitter data every day; Theres always something new

Thursday, June 11, 2009

TwistoryServices are being created from Twitter data every day; Theres always something new

Thursday, June 11, 2009

Tweets and GoogleWith a snippet of code you can make your web browser display Twitter results, too!

Thursday, June 11, 2009

Tweets and RSS feedsYou can search Twitter and make the results an RSS feed that you can reuse elsewhere

Thursday, June 11, 2009

Tweets and RSS feedsYou can search Twitter and make the results an RSS feed that you can reuse elsewhere

Thursday, June 11, 2009

TwictionaryA dictionary of Twitter terms and jargon

Thursday, June 11, 2009

TwitTransOne one free translation service; Send tweet and wait for translated response

Thursday, June 11, 2009

Measuring successThere are a wide variety of services dedicated to rating, ranking your efforts

Thursday, June 11, 2009

Measuring successThere are a wide variety of services dedicated to rating, ranking your efforts

Thursday, June 11, 2009

The future and TwitterHigh profile bloggers have replaced writing daily blog posts with frequent Twittering

Thursday, June 11, 2009

TWITTER LINKS OF INTERESTTWITTER.COM/SCOTTABEL * SCOTTS TWITTER FEEDTWITTER.COM/STCSANDIEGO * SAN DIE