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VIEWERS ADVERTISERS PROGRAMMERS CREATIVE APPROVAL UK TV Landscape CONSUMER DMPs AND NETWORKS AD MANAGEMENT & INSERTION PLATFORMS MEASUREMENT AND ANALYTICS ORDER MANAGEMENT SYSTEMS DYNAMIC AD INSERTION CREATIVE MANAGEMENT PLATFORMS Landmark TM NETWORKS DSPs SSPs / PRIVATE MARKETPLACE SUBSCRIPTION OTT FREE OTT FREE-TO-AIR BROADCASTERS PAY TV VOD TRADING DESKS HOLDING COMPANIES INDEPENDENT AGENCIES

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Page 1: TV Landscape UK TV Landscape - Mandmglobalmandmglobal.com/.../uploads/2015/11/UK-TVLumascape_October201… · advertisers viewers tv landscape | programmers creative oasis approval

VIE

WE

RS

AD

VE

RT

ISE

RS

TV Landscape |

PROGRAMMERS

CREATIVEAPPROVALOASIS

UK TV Landscape

CONSUMER DMPsAND NETWORKS

AD MANAGEMENT &INSERTION PLATFORMS

MEASUREMENTAND ANALYTICS

ORDER MANAGEMENTSYSTEMS

DYNAMIC AD INSERTION

CREATIVE MANAGEMENTPLATFORMS

LandmarkTM

NETWORKS

DSPs

SSPs / PRIVATE MARKETPLACE

SUBSCRIPTIONOTT

FREE OTT FREE-TO-AIRBROADCASTERS

PAY TV

VOD

TRADING DESKS

HOLDING COMPANIES

INDEPENDENT AGENCIES