2. TV INDUSTRY REPORT gives the overall picture of advertising
on TV during the period Jan12 to Dec12. Itcovers top advertisers,
categories and brands and their % share in total. The report also
focuses on share of TVchannels, share of each genre and ad-spend
split over the time slots.DATA SOURCE: MEDIA BANKBASE: Spot
TVCsIMPORTANT: All the ranking are on the basis of minutes, which
does not reflect the ranking on the basis of ad spend.For query on
DATA, please contact Mr. Chander Kant from Media Bank
at:[email protected] you have any other questions,
please contact PAS at:[email protected] About the Report
3. Overall Minutes of AdvertisingPeriod: January 12 December
12Ad Type: Based on Spot / TVCs. Jan - June 12 Jul - Dec 12 100%
90% 80% 70% 60% 50% 50% 50% 40% 30% 20% 10% 0% Jan - June 12 Jul -
Dec 12 Quarterly Breakup800,000 749863 757298700,000 647271
634393600,000500,000400,000300,000200,000100,000 0 Q1 Q2 Q3 Q4
4. ADVERTISERS REPORT
5. Top Ten Categories Advertised share on TVJanuary 12 December
12Ad Type: Based on Spot / TVCs. Beverages Cellular Communication
Detergents Personal Products Construction Confectionary Home
Appliances Cullinary Financial Services Education Other Jan - June
12 Jul - Dec 12 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Beverages
Cellular Detergents Personal Construction Confectionary Home
Cullinary Financial Education Communication Products Appliances
Services
6. Top Fifteen Companies Advertised share on TVPeriod: Jan Dec
12Ad Type: Based on Spot / TVCs. UNILEVER P&G RECKITT COCA COLA
COOL PVT PEPSI COLA Ufone Telenor NESTLE Mobilink LAKSON HILAL Cm
Pak WARID ENGRO Other Jan - June 12 Jul - Dec 12 14% 12% 10% 8% 6%
4% 2% 0% UNILEVER P&G RECKITT COCA COOL PVT PEPSI Ufone Telenor
NESTLE Mobilink LAKSON HILAL Cm Pak WARID ENGRO COLA COLA
7. Top Fifteen Brands Advertised share on TVPeriod: Jan Dec
12Ad Type: Based on Spot / TVCs. Waves Ufone Ariel Blue Safeguard
Dettol Soap Head & Shoulder Telenor Coca Cola Mobilink (Jazz)
Zong Pepsi Dew Zara Sochiye Warid Sprite Other Jan - June 12 Jul -
Dec 12 4% 4% 3% 3% 2% 2% 1% 1% 0% Waves Ufone Ariel Safeguard
Dettol Soap Head & Telenor Coca Cola Mobilink Zong Pepsi Dew
Zara Warid Sprite Shoulder (Jazz) Sochiye
8. CHANNELS REPORT
9. Top Fifteen News Channels share on TVPeriod: Jan Dec 12Ad
Type: Based on Spot / TVCs. CITY42 GEO NEWS DAWN DUNYA AAJ NEWS ARY
NEWS EXPRESS SAMAA DHOOM METRO ONE CNBC Dharti Tv DIN NEWS Awaz
NEWS ONE Other Jan - June 12 Jul - Dec 12 12% 10% 8% 6% 4% 2% 0%
CITY42 GEO NEWS DAWN DUNYA AAJ NEWS ARY NEWS EXPRESS SAMAA DHOOM
METRO CNBC Dharti Tv DIN NEWS Awaz NEWS ONE ONE
10. Top Fifteen Entertainment Channels share on TVPeriod: Jan
Dec 12Ad Type: Based on Spot / TVCs. GEO ARY DIGITAL HUM TV
KohiNoor Apna TV ATV TV ONE A-PLUS PTV Home KTN SindhTV AVT Khyber
PUNJAB TV Mehran TV WASEB Other Jan - June 12 Jul - Dec 12 12% 10%
8% 6% 4% 2% 0% GEO ARY HUM TV KohiNoor Apna TV ATV TV ONE A-PLUS
PTV Home KTN SindhTV AVT Khyber PUNJAB TV Mehran TV WASEB
DIGITAL
11. Top Music Channels share on TVPeriod: Jan Dec 12Ad Type:
Based on Spot / TVCs. OXYGENE 8xm KASHISH VIBE THE MUSIK PLAY AAG G
KABOOM MTV PAKISTAN Jan - June 12 Jul - Dec 12 35% 30% 25% 20% 15%
10% 5% 0% OXYGENE 8xm KASHISH VIBE THE MUSIK PLAY AAG G KABOOM MTV
PAKISTAN
12. Other Channels share on TV ARY QTVPeriod: Jan Dec 12 HEALTH
TVAd Type: Based on Spot / TVCs. Tensports PTV Sports GEO SUPER ARY
ZOUQ SILVER SCREEN NICKLODIAN STARLITE HBO Masala FILMAZIA Cartoon
Network Zaiqa Style360 Film World Filmax Jan - June 12 Jul - Dec
1214%12%10%8%6%4%2%0% NICKLODIAN HBO Network ARY ZOUQ STARLITE
Masala SCREEN Film World Filmax FILMAZIA Tensports Zaiqa Style360
GEO SUPER ARY QTV PTV Sports HEALTH TV Cartoon SILVER
13. MAIN STREAM CHANNELS AVERAGE AIRTIME VS PEMRA LIMIT (Top
15)Period: Jan Dec 12Ad Type: Based on Spot / TVCs.Time Slot: Prime
Time: 19:00 22:59 30 25 24.1 22.0 20.3 20.0 20 19.4 17.7 17.0 16.5
16.0 15.3 14.8 14.6 14.5 15 13.9 13.8 13.6 13.4 13.1 12.5 12.3 10 5
0 CITY42 GEO ARY DIGITAL GEO NEWS PAKISTAN WAQT DAWN NEWS KTN
SindhTV A-PLUS TV ONE AVT Khyber AAJ NEWS ARY NEWS ATV KohiNoor
DUNYA NEWS HUM TV METRO ONE Apna TV CNBC
14. For query on DATA, please contact: Mr. Chander Kant
[email protected] 0300-2690840For other queries, please
contact PAS at: [email protected] THE END
