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TURKISH LEATHER INDUSTRY March 2016, Hong Kong

TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

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Page 1: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

TURKISH LEATHER

INDUSTRY March 2016, Hong Kong

Page 2: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

A GENERAL LOOK

THROUGH THE INDUSTRY • The leather industry in Turkey, goes back to the 15th

century…

• The very first leather industrial zone was established just outside of the Topkapi citywalls after the conquest of Istanbul and lived for about 500 years.

• In 1982, this zone moved from there to Tuzla Industrial Leather Zone, where we can proudly say that the biggest industrial leather zone in Europe where inside ecological production is made.

• Today there are about 14 Industrial Leather Zones in Turkey which enable us to use modern technology and to produce environment friendly high quality products.

Page 3: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

23.204 Companies

4 Billion USD

Including Vat-off and touristic sales

6,5 million pieces Bovine

80 million pieces Ovine

415.075 Employees

A GENERAL LOOK

THROUGH THE INDUSTRY

Page 4: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

TURKISH LEATHER INDUSTRY

EXPORT BY REGION

195 COUNTRIES IN 2015

EU:

%38

Russia and

Eastern

Europe: %21

Middle East:

%18 South Asia

and

Oceania:

%9

Africa: %5

Central

Asia: %4 America:

%3

Page 5: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

NUMBER OF

LEATHER COMPANIES

556

18500

2500 1648

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Tanneries Footwear Garment Saddlery

Number of Companies

TOTAL 23.204 COMPANIES

Page 6: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

EMPLOYMENT

11634

240000

125000

49440

0

50000

100000

150000

200000

250000

300000

Tanneries Footwear Garment Saddlery

Employment

TOTAL WORKFORCE 415.075 PEOPLE

Page 7: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

LEATHER PRODUCTION

6

40

6.5

80

0

10

20

30

40

50

60

70

80

90

Bovine Ovine

Leather Production (Million Pieces)

2010

20132015

Page 8: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

LEATHER AND FOOTWEAR

INDUSTRY IN FIGURES

• Turkish Leather industry is one of the most

significant industries within the Turkish economy

– 1 % of Manufacturing Industries’ Output,

– 0.43 % of Total Labour Force,

– 1 % of Total Turkish Exports Earnings.

• Total export volume of the Turkish Leather and

Footwear industry was USD 1.5 billion in 2015.

• However the real export volume including Vat-

off and touristic sales is around 4 Billion USD.

Page 9: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

EXPORTS OF LEATHER

& LEATHER PRODUCTS

-OFFİCİAL EXPORT VOLUME IN 2015 IS 1.5 BİLLİON USD

-THE REAL EXPORT VOLUME İNCLUDİNG VAT-OFF AND TOURİSTİC

SALES İS AROUND 4 BİLLİON USD.

0.78 0.91

1.27 1.34

1.08

1.33 1.48

1.63

1.94 1.85

1.47

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

(USD BILLION)

Page 10: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

TURKEY’S LEATHER

EXPORT SEGMENTATION

FOOTWEAR

46%

TANNED

&DRESSED

HIDES-SKINS &

SHEARLING

16%

SADDLERY

14%

LEATHER &

DOUBLE FACE

APPAREL

24%

TURKEY’S TOTAL LEATHER EXPORT: USD 1.5 BILLION

Page 11: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

LEATHER & FOOTWEAR

INDUSTRY IN TURKEY • Key figures of Turkish Leather Industry are heritage,

artisanship, qualified labour force, physical &

technical infrastructure, flexible & high-quality

production,immediate adoptation, customer

oriented attitude, diversity and fast fashion.

• Turkey has the biggest production capacity of

double face sheepskin leather in the world with 80

million pcs./year.

• For the sheep/goat leather production, Turkey is the

second biggest producer in Europe, after Italy and

the 7th biggest producer in the world.

Page 12: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

LEATHER & FOOTWEAR

INDUSTRY IN THE WORLD • According to the 2014 figures;

– World’s total leather and footwear industry export

was USD 265.8 billion*

– China is the world’s number one exporter with a

share of 34 % and an export volume of USD 91,3

billion.

– Turkey ranks as the 11th biggest exporter of the world

with a share of 0.61 %. (EU countries counted as one)

*ITC - Trade Map

Page 13: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Turkey is the 5th biggest exporter of the world by 2014.

WORLD’S TOTAL DOUBLE-FACE GARMENT EXPORT VOLUME IN 2014:

USD 5.2 BILLION

Turkey is the 3rd biggest exporter of the world by 2014.

WORLD’S TOTAL LEATHER GARMENT

EXPORT VOLUME IN 2014:

USD 4.1 BILLION

Page 14: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Turkey is the 11th biggest exporter of the world by 2014.

WORLD’S TOTAL FOOTWEAR

EXPORT VOLUME IN 2014:

USD 140.95 BILLION

WORLD’S TOTAL SADDLERY EXPORT VOLUME IN 2014:

USD 71.4 BILLION

Turkey is the 15th biggest exporter of the world by 2014.

Page 15: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

OUR

EXPORT TARGET

FOR 2023,

THE 100TH YEAR

OF THE REPUBLIC

OF TURKEY IS

5.2 BILLION USD.

Page 16: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Yesterday I was clever,

so I wanted to change the world.

Today I am wise,

so I am changing myself.

Rumi

Page 17: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

After the financial crisis of 2007 – 2008 we have a new

term in business and economics which we call

«NEW NORMAL»

referring to financial conditions and the aftermath of the

2008 – 2012 global recession.

In the New Normal it is obvious that nobody makes the

profits as before and business gets more difficult day by

day.

Page 18: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Istanbul Leather and Leather Products Exporters’ Association IDMIB acts with the aim of increasing the market and exports potential and helping its members to improve B2B and multilateral trade relations.

Turkish Leather Council TLC was founded in 2005 with the purpose of promoting Turkish leather brands in domestic and international markets.

WHAT IS IDMIB AND TLC ?

Page 19: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Turkish Leather Council whose logo designed by worldwide

known designer Ivan Chermayeff,

carries out activities to elevating the quality and trust perception

of «Genuine Turkish Leather» in the eyes of consumers.

Page 20: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Fast Fashion: Trendy Design:

Trendsetter

Popular

Production skill

Heritage, tradition

Diversity

Tailor made production

High consumer value

Eager

Successful Warm

Flexible

Fast schedule, fast

production

Immediate adaptation

Integrated sector

Physical, technical

infrastructure

Qualified labour

Diversity

Powerful country

FASHION

EXPERT

ENVIRONMEN-TALIST

VALUABLE

ASSERTIVE

CUSTOMER ORIENTED

DYNAMIC

POWERFUL

Page 21: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

ARDA TURAN

The Rising Star of World Football

Brand Ambassador of

Turkish Leather Council in 2016

Page 22: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

ART MEETS TURKISH LEATHER

Our purpose is to create a

project where artists from

different disciplines meet

with leather, as a new

material.

This extraordinary approach

to the use of leather,

while elevating the

perception of “leather”,

also becomes an

opportunity to form and

enhance

a “leather friendly”

awareness in the Art &

Design world.

Page 23: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

sculptor: Ebru Yılmaz

Page 24: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

sculptor: Günnur Özsoy

Page 25: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

sculptor: Kemal Tufan

Page 26: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

sculptor: Yücel Kale

Page 27: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Bora Aksu

from the London Fashion Week runway

Page 28: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Hatice Gökçe

Page 29: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designers: Aysun Altındağ & Meltem Maralcan

Page 30: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Bahadır Köse

Page 31: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Bahadır Yıldız

Page 32: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Can Güvenir

Page 33: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Cenk Küreli & Ezgi Lüle

Page 34: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

#artmeetsTurkishLeather

designer: Talat Doğanoğlu

Page 35: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

Art washes away

from the soul

the dust of everyday life.

Pablo Picasso

Page 36: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

ART MEETS LEATHER

NOW WE ARE İNVİTİNG YOU

FOR AN ART WALK

İN ART LOUNGE AT CONCOURSE1

TO SEE ART MEETS TURKİSH LEATHER

WORKS.

Page 37: TURKISH LEATHER INDUSTRYubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • The leather industry in Turkey, goes back to the 15th century… • The very first leather industrial

THANK YOU