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ABOUT THE SHOWubmasiafiles.com/files/aplf/marcom/press coverage...ABOUT THE SHOW Materials, Manufacturing & Technology (MM&T), the annual Hong Kong appointment for the leather industry,

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ABOUT THE SHOWMaterials, Manufacturing & Technology (MM&T), the annual Hong Kongappointment for the leather industry, successfully confirmed its position withinthe international leather business community. The show, held concurrentlywith Fashion Access, serves as a hub for Asiaʼs fashion and accessoriesmarkets. It includes participation from southern China and increasing inputfrom the fast growing economies of India and south Asia. The trade faircovers raw hides, semi and finished leathers, and tanning machinery. Thegrowing number of non-leather, natural raw material, component andaccessories manufacturers, as well as processing, chemical and equipmentmanufacturers, mirrors MM&Tʼs increasing relevance in the fashion industry.

SHOW FACTS:

# of Exhibitors: 1255 exhibitors (73 new entries), from 50 countries;biggest participation from China (300 companies)# of Attendees: 20,000+ visitorsVenue: Hong Kong Convention & Exhibition Centre (HKCEC)Next show date: March 25-27, 2013www.mmt.aplf.comExhibition Space: 28,000 sqmVideo: 2012 MM&T and Fashion Access highlights

CHEAT SHEET

KEY MATERIALSPremium quality skinsIncreased textureWoven-likeIngeniously aged leathersGloss coatingsBold exoticsPosh manmadesQuirky fish leather

TREND SPIRITLuxury hand, look, qualityNatural vs. artificialTradition vs. innovationNostalgia vs. futureSoft colors vs. boldsEco-conscious materials

BUSINESS BUZZRising hide pricesSmall volume productions are viableIncreased sourcing of rare high-endmaterials“Value for money” consumer attitudeHigh standards for production and craftskillsSustainable tanningLifecycle leather production

"A season of bright lights" is the inspiration behind MM&Tʼs leather trends for S/S 13. Brilliant developments andsoftly lit changes offer fresh direction and convey optimism, fantasy and clarity. Intense or diaphanous colorsreplace neutrals and dark tones, which are less present but still essential.

S/S 13 themes: Revelation / Mutation / Seduction / Transgression

Finitek Deri Sevimli Deri San.

Powdered light creates a chic Zen theme that is timeless, modern, casual and elegant.

Fine quality leathers / Delicate to pearly finishes / Sandy to chalked surface texture / Small grains / Ultra light suedecalf / Box leather / Ostrich / Chamois / Canvas manmades

Guangzhou Huasheng Kardersan Deri San Tic Ltd.

Finitek Deri Cetinkaya

Designed to adapt to city styles, wellbeing, comfort and performance material themes take cues from nature,countryside and urban environments.

Crushed lamb and kid / Flesh splits / Reptile / Kangaroo / Ostrich / Rustic canvas, jute, linen and denim / Brushedand washed finishing / Supple hand / Natural weathered surfaces / Laser-cut manipulation / Lacquered vs. rawappeal / Marled effects

Trend Forum Guangzhou Huasheng Jee Chang Enterprise Colomer Moda

Floral light, modern poetry influences and romantic silhouettes create a vintage country feeling.

Kid / Supple lambskin / Nubuck / Vintage grains vs. smooth wet looks / Stretch leather / Translucent PVC /Translucent and transparent gloss coatings / Impressionist print patterns / Perforation / Tooled surfaces / Flock printmanmades

Nai Tso Enterprise Marmara Deri

Metalborn Unisea Industries Co. Metalborn

Nonconformist styles swing between high fashion glamour, sport looks and ethnic inspirations.

Authentic and fake materials / Colored vinyl and plastic / Rubber / Iridescent and metallic gleam / Hologram foils /Rainbow iridescence / Sharp embossing and interlacing / Modern handcraft themes

Louis Vuitton

Anson International OSM Leather Sevimli Deri San.

RG Deri Guangzhou Huasheng Aikawa Co Ltd

MM&Tʼs new “Sourcing Luxury” initiative assists buyers in identifying the fairʼs best sources of luxury materials andcomponents.

Brushed suede / Nappa / Lizard and fine exotics / Ostrich / Python skins / Vegetable-tanned leathers / Crocodile /Caiman skin / Shagreen, slink and other exotics

Marmara Deri Marc Jacobs OSM Leather Colomer Moda

SJM Exports OSM Leather Prada Aikawa Co Ltd

Weathered, aged effects on genuine leathers and synthetics are surface staples.

Waxed and coated leathers / Brushed, matte surfaces / Washed-out to chalky tanning and color effects /Exaggerated grains / Embossing / Tooled surfaces create raw, textured impact / Quilt emulations

Colomer Moda Manish Arora Metalborn Jo Wellah Enterprise

Metalborn Colomer Moda Alexandre Herchcovitch Metalborn

Plastic-y surfaces evolve with daring effects pushing beyond conventional iridescence and gloss.

Extreme wet gloss laminates and coatings / Rainbow and pearlized iridescence / Hologram effects / Bold color andmetal gleam

Jo Wellah Enterprise Christian Dior Jee Chang Enterprise Ta-Bru Manif. Toscane

Jo Wellah Enterprise Nai Tso Enterprise Co Burberry Prorsum Ta-Bru Manifatture Toscane

Vegetable materials and natural material looks continue to trend.

Intricately woven real and artificial raffia and straw materials / Cord plus leather strips / Linen and jute canvas withmetallic hints / Novel texture for intrecciato surfaces

Manish Arora

Kam Lung Leather Ware Co Nai Tso Enterprise Co Nai Tso Enterprise Co

Zhenug-I Leather Holly Fulton Metalborn

Juxtaposition between natural and artificial makes a statement this season.

Plethora of manmade materials / Fine leathers with coatings or laminates to get the artificial look or touch / Hybridmaterial looks in between leather and synthetics / Translucent effects / Wet looks / Plain and textured surfaces

Nova Kaeru Bottega Veneta Colomer Moda Gucci

Soydan Trend Forum House of Holland Finitek Deri

Exotics of all types evolve with new shine vs. matte effects, color variations and supple drape.

Fish leathers uptrend / Fish leather scales offer fresh texture / Crocodile and alligator / Lizard for high-end footwearand bags / Paper-thin snake leathers / Whimsical high gloss to bold metallic finishes / Natural to boldly dyed colors /Welded (not sewn) exotics and pirarucu fish leathers with regular and inverted scales at Nova Kaeru

Colomer Moda Marni Colomer Moda Manifatture Toscane Ta-Bru

Metalborn Marmara Deri Dolce & Gabbana ACE Fan Tex

Intricately woven textures gain momentum for leathers and synthetics.

Intrecciato texture through multicolor or multi-grain leather strips / Additional overprinting for interwoven leathers /Brushed surfaces add a novelty touch / Woven manmade jacquards for bags include bold graphics and sartorialpatterns

Aikawa Co Ltd Aikawa Co Ltd Aikawa Co Ltd Aikawa Co Ltd

Buyers search for sustainable leathers or take into consideration eco-friendly tanning and finishing.

Spotlight onto Aikawa (Japan), showcasing new Tornat organic tanning process / Tornat promotes chrome-freevegetable dyeing and tanning, is skin-friendly / Aikawa pushes its kangaroo leathers: very smooth and even, offeringhighest cutting value and creating less product waste, ideal for athletic footwear / Kangaroo leathers are nowavailable in broad color ranges, including vivid tones and fancy textures

King Ray Yeng Ind. Co. King Ray Yeng Ind. Co.

King Ray Yeng Ind. Co.

King Ray Yeng Ind. Co.

Taiwan-headquartered King Ray Yeng (KRY), with manufacturing facilities in China (KRC), boasts an internationalbrand name client portfolio.

Buckles and hardware for leather goods in various materials / Metal buckles with aged or rusted surface effects /Vintage appeal / Big dimensions

By Mora By Mora

By Mora

By Mora

Aiming to expand exportation to the Far East, first time MM&T exhibitor By Mora showcases stunning buckles andmetal components.

Sophisticated metal manipulation / Bejeweled belt buckles and trims / Zamac zinc alloy is a staple material / State-of-the-art relief effects create 3-D pieces / Italian production

Aiming to increase market share in Asia, particularly China and Hong Kong, the Turkish pavilion featured 46tanners.

“Future Travelers” design installation with Bora Aksu collection made exclusively with Turkish leather / Turkey issecond largest leather manufacturer in Europe and one of the top four in the world / Worldwide leader in sheepleather processing and double-face leather production

Nova Kaeru Colomer Moda Manifatture Toscane Ta-Bru Heller Leder

MM&T awarded world-leading tanneries and manufacturers.

Best New Leather: Heller-Leder (Germany) eco-friendly cow leather featuring an innovative tanning process usingwaste olive leaves / Best Fashion Leather: Colomer Moda (Spain): vast range of textured and colored leathers /Best Exotic: Nova Kaeru (Brazil) Amazionian pirarucu fish leather / Best Manmade Material: Ta-Bru (Italy) highquality wovens of natural fibers and synthetic and wire filaments