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Tuesday, May 12, 2020 6:00 pm-8:00 am Opening Reception
Wednesday, May 13, 2020 8:30 am-8:45 am General Conference Welcome Mark Pillsbury, President, Sail America
8:45 am-9:45 am General Inclusion Marketing: Strategies for Fostering a More Diverse Audience Keynote: Roger Mader, Ampersand, former acting CMO, Subway
9:45 am-10:45 am General Top 3 Hot Buttons for Small Businesses: Tips and Strategies for Success Rieva Lesonsky, SmallBizDaily
10:45 am-11:00 am Coffee Break
11:00 am-11:50 am Breakout Nuts and Bolts of Inclusion Marketing Roger Mader, Ampersand
11:00 am-11:50 am Breakout Demystifying Key Tax Laws for Cost Savings: It’s All About Planning James Eaton, S,C&H Group
11:50 am-1:00 pm Lunch
1:00 pm-1:55 pm General The Southwest Way: Do the Right Thing Colette Williamson, Southwest Airlines
2:00 pm-2:50 pm Breakout Hiring, Onboarding, Engaging and Retaining the Next Generation Team Member Colette Williamson, Southwest Airlines
2:00 pm-2:50 pm Breakout Attracting, Engaging and Retaining New Clients Rieva Lesonsky, SmallBizDaily
2:50 pm-3:00 pm Refreshment Break
3:00 pm-3:50 pm Breakout Influencer Marketing Strategies and Best Practices for Any Budget Terese Kerrigan, Travelopia
3:00 pm-3:50 pm Breakout The State of the Sailing Industry: A Snapshot of Industry Data Sally Helme, Cruising World Magazine
4:00 pm-5:00 pm Breakout Chasing the Cup and the NYYC American Magic Tucker Thompson/Terry Hutchinson, The NYYC Magic/AC
5:00 pm-6:30 pm Reception and Raffle
6:30 pm Dinner on Your Own
Thursday, May 14, 2020 8:30 am-8:45 am General Conference Welcome Mark Pillsbury, President, Sail America
8:45 am- 9:45 am General Tolerating and Reducing Stress & Anxiety: Science-Based Principles for Performance and Life Keynote: Tim Herzog, EdD, LCPC, CMPC, BCB, Human Performace Resource Center 9:45 am-10:00 am Coffee Break
10:00 am-11:00 am General Facing the Legacy Fleet: Sustainable Solutions for End-of-Life Fiberglass Boats Tyson Bottenus/Evan Ridley, Oceana/RIMTA 11:00 am-12:00 pm General/Panel How to Attract and Reach the Community/Non-Conventional Sailor Panel of Industry Professionals
12:00 am-12:15 pm General Conference Wrap-Up Mark Pillsbury, President, Sail America
Click each session title, for seminar descriptions and speaker information.