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Tuesday, July 17, 2012
Bienvenidos and Welcome
The Influence of Hispanic Voters on This Year’s National Elections
Unparalleled reach to the US Hispanic Media and beyond
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Moderators
Pilar Portela -Media Relations Supervisor & LatinoWire Media Representative
Danny Selnick -Vice President, LatinoWire & Public Policy Services
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www.businesswire.com/latinowire
Unparalleled reach to the US Hispanic Media and beyond
More exciting LatinoWire Webinars planned for the
next coming months!
www.businesswire.com/latinowire
Unparalleled reach to the US Hispanic Media and beyond
Speakers
Dr. Federico Subervi - Professor and Director of the Center for the Study of Latino Media & Markets at the School of Journalism and Mass Communication, Texas State University-San Marcos
Dr. Gabriel R. Sanchez -Associate Professor, Department of Political Science, University of New Mexico and Research Director, Latino Decisions
Latinos and the 2012 Election:Immigration’s Impact on the
Cohesiveness and Enthusiasm of Latino Voters
Gabriel Sanchez, Ph.D.Associate Prof. Political Science, University of New Mexico
Director of Research, Latino [email protected]
• It is critical to understand that there are some important sources of variation within the Latino population:
– Generational Status and Language Use
– Region and National Origin
– Religion and Religiosity
• However, shared cultural heritage and socio-political status often leads to political cohesiveness among Latinos.
More Similarities or Differences?
www.latinodecisions.com
Current Climate & Latino Cohesiveness
www.latinodecisions.com
63
56
151717
19
0
10
20
30
40
50
60
70
Foreign born Latinos U.S. born Latinos
Definitely exists
Exists somewhat
Doesn't exist
Source: impreMedia-Latino Decisions tracking poll, June 2011
Nationally, we find similarities across generationDoes anti-immigrant, or anti-Hispanic sentiment exist today in politics?
Immigration Climate and Political Unity
www.latinodecisions.com
Source: Latino Decisions/America’s Voice June 12-21, 2012 Battleground Poll
Immigration Policy Matters
www.latinodecisions.com
We observed a similar positive “bump” for Dem House candidates
• How enthusiastic are you about voting in the November 2012 election?
Influence on Latino Enthusiasm
www.latinodecisions.com
Finally, Check Out Latino Vote Map
www.latinodecisions.com
http://www.latinovotemap.org
Economic MoralU.S. born 75 16Foreign 76 11Catholic 74 13Protestant 75 20Weekly 73 13Born again 75 14Great dealguidance 75 12
Politics is more about economic issues such as jobs, taxes, gas prices and the minimum wage; OR politics is more about moral issues such as abortion, family values, and same-sex marraige
Both, 7%
Don't know, 3%
Moral, 14%Economic, 75%
What is Politics really about?
Election 2012Election 2012
Latinos & PoliticsNew & information challenges for mobilization
Federico Subervi, Ph.D.Professor & Director of the
Center for the Study of Latino Media & MarketsSchool of Journalism & Mass Communication, Texas State University-San Marcos
512-250-0487 home [email protected]
How to mobilize voters:
Provide a constant flow of
politically “relevant” and
“incentivizing” news and information.
What is the Current State of News and Information Options?
very scarce in general market English-language media
more available in some, but not all SL media: gaps in daily print and radio
some newsletters and e-mail information deliveries
New options:
nichos digitales
Specific Latino-focused Outreach Efforts
non-partisan registration & get out the vote efforts
partisan propaganda via various platforms & media
What’s still missing?
Photo source: Power Media Group
Latinos & PoliticsNew & information challenges for mobilization
Federico Subervi, Ph.D.Professor & Director of the
Center for the Study of Latino Media & MarketsSchool of Journalism & Mass Communication, Texas State University-San Marcos
512-250-0487 home [email protected]
Dr. Federico Subervi
Dr. Gabriel R. Sanchez
QUESTION AND ANSWER
Speaker Contact Information
Gabriel Sanchez, Ph.D. -- [email protected]
Federico Subervi, Ph.D – 512-250-0487 home [email protected]
Closing Remarks
www.businesswire.com/latinowireUnparalleled reach to the US Hispanic Media and beyond
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