The 2012 Latino Vote:

Potential and Impact

Reapportionment 2008 Presidential Elections

GOP Hispanic voters deliver critical win to McCain in Florida.

Democratic Latino voters sustain Hillary Clinton’s primary campaign.

Record Latino turnout of 9.7 million -- a 28% increase over 2004.

Latinos reshape the political map, including those with emerging Latino communities.

Photo by the Associated Press

Reapportionment Latino Population Growth

Nationally-coordinated effort to promote Latino participation, succeeds – population grows 43%, and reaches 50.5 million mark.

Latinos prevent net population decline in IL, NJ, and NY.

Texas sees largest pop. increase in nation – 4.3 million. Latinos account for 65% of that growth.

Almost 1 in 4 youth (under 18) in the United States is Latino. 

Reapportionment Redistricting

Jerry McCrea/The Star-Ledger

Two new Latino opportunity seats in Texas.

Two new Latino effective seats in California, and several influence seats.

Possibility of new opportunity district in Central Florida.

Scores of new opportunities at the state legislative and local levels.

2012 Projected Latino Vote

 Projected

Latino VotersIncrease

from 2008

Projected Latino Share

of Vote

NATIONAL 12,237,000 25.6% 8.7%

Arizona 359,000 23.2% 12.0%

California 3,911,000 32.1% 26.3%

Colorado 224,000 15.0% 8.7%

Florida 1,650,000 34.5% 18.3%

Illinois 432,607 37.8% 7.6%New Jersey 391,579 16.2% 10.4%New Mexico 329,000 14.0% 35.0%

New York 844,975 13.7% 10.8%Texas 1,987,000 17.1% 21.3%

Growth and Continued Need

Latino CVAP, Registration, and Turnout in General Elections

Identifying the Barriers to Political Participation

Nature of political system can relegate Latinos to secondary or tertiary priority for campaigns.

Ongoing failure of many candidates and parties to meaningfully engage Latino voters leads to disengagement and disinterest.

Without the invitation to participate and the information needed to do so, the Latino “vote gap” will persist.

Poor Political Engagement

Poll workers asking Latino voters for identification beyond legal requirements.

Under-training or confusion on the proper issuance of provisional ballots.

Lack of Spanish-language assistance or sub-par Sec. 203 compliance.

Ongoing Issues on Election Day

Every FourthYear…

Source: Brennan Center for Justice

New Systemic Challenges

Overcoming the Barriers to Political Participation

National & Local Media

CampaignPSAs, Ads, Programs

National Infrastruct

ureInfo via

Hotline, Web, SMS

Local Partner

AssistanceServices, events

National and local media mobilizes and connects Latinos to critical information and assistance in their community.

Diverse collective of over 400 partner organizations nationwide - alliance of immigrant, grassroots, labor, business, local, and statewide organizations.

Mass Mobilization: ya es hora

Networks

National PSAs

Regular segments programs

News Segments

Quarterly Specials

Radio Internet Mobile EventsNational weekly Civic programs

Outreach with Local Partners

Voter Registration Forum

Local Television

Local Events

Novela storylines

Monthly Vignettes

Public Affairs Program

Customized PSAs

News Segments

Interviews with experts

Segments on VOD

Local program

Radio PSAs

Interviews

Local Radio Vignettes

Resource Hub

Links to organizations

Blogs with experts

PSAs Vignettes

National & Local Video segments

YEHWAP Site

Promotes events

Weekly SMS Alerts

SocialMedia

YEHFacebook

YEHFlickr

YEHTwiitter

YEHYouTube

Mass Mobilization: ya es hora

Election Protection Coalition (EPC) is the nation’s largest non-partisan voter protection effort, consisting of hundreds of partners.

Sister hotlines 888-VE-Y-VOTA and 866-OUR-VOTE provide answers, document issues, provide recourse, and inform in-field attorneys.

888-VE-Y-VOTA is live year-round, fully-bilingual, and locally-staffed when possible.

Voter Rights: the EPC

Direct Engagement: the NLCET

Arturo VargasExecutive Director

NALEO Educational Fund1122 W. Washington Blvd., 3rd Floor

Los Angeles, CA 90015(213) 747-7606

www.naleo.org

(888) VE-Y-VOTAwww.yaeshora.info

Arturo VargasExecutive Director

NALEO Educational Fund

www.naleo.org@ArturoNALEO

(888) VE-Y-VOTAwww.yaeshora.info