Trust Systems for Digital Consumers in the Collaborative Economy

Francesca Pick @francesca_spOuiShare Global & Germany

ConnectorOuiShare Fest Co-Chair

Building trust online: E-Commerce

5-star ratings

Verified website

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Identity verifi-cations

Email

Phone Number

Home Address

Building trust online: Peer-to-peer marketplaces

Specialty insuranc

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Real person identity verifi-cation

Social Media

Connect Buttons

Airbnb Verified ID

Portable Trust Badge

Trust portability: Is trust universal accross different types of marketplaces and platforms?

Online Identity: can the consumer stay anonymus without being at a large disadvantage?

Privacy & Data security: who is collecting all the data? How will it be used? Can the „third party trust service“ be trusted?

Control vs. Trust: Do these trust mechanisms foster control, rather than trust?

Challenges for building trust online

Francesca Pickfrancesca@ouishare.net

@francesca_sp@ouishare

www.ouishare.net

Thank you!