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TripAdvisor Opportunities for MarketersMaking the Most of your TripAdvisor Listing
Lawrence & SchillerDirector, L&S Digital
ROBINZEBROSKI
@robinzebroski
/robinzebroski
Why am I talking about ?
??
I don’t like TripAdvisor
.
I don’t want to
use TripAdvisor
.
It’s all negative.
Reviews don’t matter.
YOU ASKED QUESTIONS.
Can I block my property
in TripAdvisor?
The Facts:
The Facts:
The Facts:
TripAdvisor Content is Indexed
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Explore the Interface.
Manage your Presence.
Respond to Reviews.
Extend TripAdvisor.
TripAdvisor for DMO’s.
Pu
t TripA
dvis
or to
W
ork
.1
15-20M Visitors/Month
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Explore the Interface.
Manage your Presence.
Respond to Reviews.
Extend TripAdvisor.
TripAdvisor for DMO’s.
Pu
t TripA
dvis
or to
W
ork
.1
Join the Management CenterScroll to the bottom of your listing
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Manage Page Content
Post Photos/Videos
Map your Location, Correctly
• http://www.google.com/maps.• Zoom to your property’s location on the map.• Right click on the location of your property.• Select “What’s Here?”• Your coordinates will appear in the “Search Maps” box above. (An
example is 45.498681, 10.943272)• Copy and paste those coordinates.• Go to the ‘Manage your page’ tab in your Management Center and follow
these steps:– Click on the ‘Change property location’ link.– Fill in your property’s correct details.– Put your property’s latitude & longitude decimal coordinates in the
comments box.– Click ‘Submit.’
Map your Location, Correctly
Watch for Fake Reviews
• Track the User• Industry vs. Consumer Lingo?• Beware of Customerjacking• Crazies!
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Explore the Interface.
Manage your Presence.
Respond to Reviews.
Extend TripAdvisor.
TripAdvisor for DMO’s.
Pu
t TripA
dvis
or to
W
ork
.1
Respond to Reviews – Good & Bad
Seeing a management response to reviews is important to me.
A good management response to a good review makes me think highly of the hotel.
If I was considering two comparable properties, the presence of a management response on one would sway me.
Respond to Reviews – Good & Bad
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Explore the Interface.
Manage your Presence.
Respond to Reviews.
Extend TripAdvisor.
TripAdvisor for DMO’s.
Pu
t TripA
dvis
or to
W
ork
.1
Encourage Reviews
Encourage Reviews
Encourage Reviews
Extend TripAdvisor to your Website
Extend TripAdvisor to Facebook
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Explore the Interface.
Manage your Presence.
Respond to Reviews.
Extend TripAdvisor.
TripAdvisor for DMO’s.
Pu
t TripA
dvis
or to
W
ork
.1
TripAdvisor for DMO’s
TripAdvisor for DMO’s
TripAdvisor for DMO’s
Google Local Reviews
Google Reviews
Google + Frommers
Yahoo! Reviews
Questions?
Lawrence & SchillerDirector, L&S Digital
ROBINZEBROSKI
@robinzebroski
/robinzebroski
ENJOY THE REST OF THE CONFERENCE!
