Tribal Profile Check List

2. Voice to Viewer (How are you talking to them?)

3. Message Structure (How should you deliver the information?)

1. Viewer Mindset (Whom are you talking to?)

4. What Tribe are they a part of?

Examples: Health Nuts Surfers Lawyers Couples Sports Fans

Adventure SeekersGamersGardenersWeb Designers

5. What does a Tribe Member consider?

6. General Opinion about the Tribe?

7. Tribal Language?

p 1http://www.thevideoboss.com/links/3a3

8. Attitudes about the Subject?

9. Current Level of Information?

10. What are they Suspicious about?

11. What encourages them?

12. What are they Suspicious about?

13. What do they Love?

14. What do they want?

p 2http://www.thevideoboss.com/links/3a3