CONSUMER & MERCHANT EXPERIENCES At-Track, In-Market, On-Site

Experiences ‒  Private wine dinners (at-track, in-market) ‒  VIP race hospitality ‒  Driver/car appearances (photo ops, autographs) ‒  On-track driving experience (race cars, street cars) ‒  On-site autocross competitions (race cars) ‒  Aston Martin driving tours

Activation ‒  Retail store openings/appearances ‒  Trunk shows and product launches ‒  Merchant VIP entertainment ‒  Press/media events ‒  Driver/team exclusive content ‒  Driver/team social media engagement ‒  Employee incentives & rewards ‒  Consumer facing sweepstakes/prizing ‒  Loyalty program integration ‒  Trade Show appearances ‒  Vendor recognition programs