TRG-AMR Experiential Menu 2016

EXPERIENTIAL MARKETING

TRG-AMR North America

TRG PROVEN RESULTS

WE ARE ONE OF THE MOST STORIED TEAMS IN NORTH AMERICAN SPORTS CAR RACING,

BUILT ON A TRADITION OF WINNING. !  2nd place Championship – IMSA Tudor United Sports Car Challenge GTD Class (2015) !  5 podiums – IMSA Tudor United Sports Car Challenge GTD Class (2015) !  1st place finishers – Pirelli World Challenge GTA Class (2015) !  5 wins – Pirelli World Challenge in GTS Class (2015) !  4 victories - Rolex 24 Hours at Daytona (2002, 2003, 2009, 2011) !  Overall winner – Rolex 24 (2003); only time in history for a GT car !  GT Class win – 24 Hours of Le Mans (2002) !  3 consecutive wins – ALMS (2011) including back-to-back 1st – 2nd finishes !  2 series championships – Grand Am series (2005, 2006) !  1st and 2nd place finishers – Porsche World Cup (2002) !  1st and 2nd place finishers – Daytona (2009) !  12 podiums in last 13 Rolex 24 Hours of Daytona races !  More than 150 podium finishes in 20 years


BRAND ASSOCIATION

Associate with one of the most sophisticated and highly esteemed brands in the world.


RACE EVENT MARKETS

IMSA WeatherTech SCC DATE VENUE January8-10 Daytona Beach, FL January 28-31 Daytona Beach, FL March 18-19 Sebring, FL April 30-May 1 Monterey, CA June 4 Detroit, MI July 2-3 Watkins Glen, NY July 9-10 Toronto, Ontario July 23 Lakeville, CT August 6-7 Elkhart Lake, WI August 20-21 Alton, VA September 16-18 Austin, TX Sept. 30-Oct. 1 Atlanta, GA

Pirelli World Challenge DATE VENUE March 3-6 Austin, TX March 11-13 St. Petersburg, FL April 15-17 Long Beach, CA April 22-24 Birmingham, AL May 19-22 Toronto, Ontario May 27-28 Lakeville, CT June 23-26 Elkhart Lake, WI July 29-30 Lexington, OH August TBA Sept. 16-18 Sonoma, CA October Monterey, CA

MARKET Las Vegas

Las Vegas

Colorado Springs

Phoenix

Salt Lake City

Seattle

Beaverton

San Francisco

San Jose, San Francisco

San Francisco

Los Angeles

Los Angeles

Palm Springs

Palm Springs

Miami

Palm Beach, Miami, Ft. Lauderdale

Savannah

Savannah

Atlanta

Atlanta

Charlotte, Columbia

Raleigh, Winston-Salem, Virginia

TRACK/CLUB Spring Mountain Motorsport Park

Las Vegas Motor Speedway

Pueblo Motorsport Park

Arizona Motorsport Park

Miller Motorsport Park

The Ridge Motorsports Park

Oregon Raceway Park

Sonoma Raceway

Laguna Seca Raceway

Thunderhill Raceway

Buttonwillow Raceway

Willow Springs Int’l Raceway

Thermal Club

Chuckwalla

Miami Homestead Speedway

Palm Beach Int’l Raceway

Westin Savannah Harbor Road Course

Roebling Road

Road Atlanta

Atlanta Motorsport Park

Carolina Motorsport Park

Virginia International Raceway


DRIVING EXPERIENCE MARKETS

MARKET Minneapolis

Detroit

Chicago, East Lansing

Columbus, Akron, Toledo Cleveland,

Cincinnati, Youngstown, Pittsburgh

Pittsburgh

Chicago

St. Louis

Nashville, Louisville

Indianapolis

Syracuse, Rochester, Buffalo, Scranton

Boston

Danbury, Hartford, Stamford

New York City

New York City

Baltimore, Washington DC

New Jersey

New Orleans

Austin, San Antonio, Dallas, Houston

Austin, San Antonio

Dallas/Ft. Worth

Kansas City

Topeka

Omaha

Iowa

TRACK/CLUB Brainerd Int’l Raceway

Michigan Int’l Raceway

Gingerman Raceway

Mid-Ohio Sportscar Course

Mid-Ohio Sportscar Course

Pittsburgh Int’l Race Complex

Autobahn Country Club

Gateway Motorsport Park

NCM Motorsport Park

Putnam Park Raceway

Watkins Glen

Thompson Speedway

Lime Rock Park

Lime Rock Park

Monticello Motor Club

Summit Point Motorsport Park

New Jersey Motorsport Park

NOLA

Circuit of the Americas

Harris Hill Road

Motorsport Ranch

Kansas Speedway

Heartland Park Raceway

Raceway Park of the Midlands

Iowa Speedway Road Course


EVENT OPTIONS $5K - $25K

VIP RACE HOSPITAILTY Race experience VIP package:

•  Behind the scenes race team experience •  VIP hospitality (gourmet meals, beverages) •  Full access to Team paddock (garages), pit lane, and optional suite •  Evening wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres •  TRG-AMR team apparel gift bag •  Photographer & image access for branding, social media, PR, etc.

ADOBE ROAD WINE DINNER Private wine dinner

with team driver or owner:

•  Personal presentation by wine maker/owner •  Custom menu with chef •  Wine pairings •  Signed bottle of wine for guests •  Show car or racecar display and photo opportunities (on-car branding available) •  Photographer & image access

SHOWCAR EVENT Show car or racecar appearance

at your location:

•  Show/racecar at your executive briefing center, office or customer location (branding available) •  Full-motion, triple screen racing monitor •  Team owner or driver(s) to provide Tech talk, Q&A, team race history, or custom format •  Wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres


EVENT OPTIONS $35K - $50K

WEEKEND RACE SPONSORSHIP Associate Sponsor of GT3 or GT4 Racecar:

•  Full guest access to race, paddock, and pit lane •  VIP hospitality (gourmet meals, beverages) •  Access to TRG-AMR driver and racecar for one (1) associated appearance outside of track •  Coverage in PR and social media •  Associate sponsor listing, car/paddock branding •  Post-track wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres •  TRG-AMR team apparel gift bag •  Professional photographer & image access

GROUP VIP RACE EXPERIENCE For groups up to 25

•  Team pit open access •  Team garage/paddock access •  Access to TRG-AMR VIP hospitality area •  Chef prepared meals •  Sit in on the pre-race strategy session •  Team apparel package •  Award-winning Adobe Road wine •  Use of TRG-AMR radio headset (during race) •  Photo with cars/drivers/team owner •  Honorary pit crew position(s) (during race)

ON-SITE AUTOCROSS Half-day autocross competition

at your location:

•  On-site autocross course and competition •  2 team GT4 race cars (two additional cars available) •  Wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres •  TRG-AMR team apparel item for each participant (co-branding available) •  One pro driver for hot laps/ride-along, Q&A session, and social media interviews


EVENT OPTIONS $50K+

CORPORATE EVENTS On-site Aston Martin presence for events:

•  Motorsport experiences: parking lot autocross competition, race simulators, in-car photos •  Team/driver speaking & photo opportunities •  Integrate race sizzle reels and content into corporate presentations and multimedia •  VIP experience drawings for attendees •  Social media content for event support •  Hot laps for media/press and VIPs •  Show car display with optional corporate or event branding

ARRIVE & DRIVE EXPERIENCE Full-day private driving experience:

•  Up to 4 Aston Martin V8 Vantage GT4 racecars •  GT3 right seat rides with professional driver •  Morning Tech Talk with driver instruction, car orientation, right-seat passenger rides •  VIP hospitality (gourmet meals, beverages) •  Afternoon driving sessions (for those interested and/or determined qualified to drive) •  Evening wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres •  TRG-AMR team apparel gift bag •  Professional photographer & image access •  In-car video content

WEEKEND RACE SPONSORSHIP Primary Sponsor of GT3 or GT4 Racecar:

•  Full guest access to race, paddock, and pit lane •  VIP hospitality (gourmet meals, beverages) •  Access to TRG-AMR driver and racecar for one (1) associated appearance outside of track •  Coverage in PR and social media •  Primary sponsor listing, car/paddock branding •  Post-track wine tasting reception with Adobe Road Wine sampling and hors d'oeuvres •  TRG-AMR team apparel gift bag •  Professional photographer & image access


DESIGN YOUR OWN $50K+

CUSTOM VIP HOSPITALITY Design your own “bucket list”

VIP experience:

•  VIP hospitality (including private chef) •  Private driving experiences •  Behind the scenes race team experience •  On-site corporate presence •  Luxury location and setting •  Guest gifts •  Tours or sightseeing •  Video and multimedia recap for event attendees


EXAMPLE VIP EXPERIENCE

GROUP VIP RACE HOSPITALITY Sponsors and Business Partners can access TRG-AMR’s VIP hospitality for any of the 20 races on the 2016 schedule for entertaining and business networking. Your VIP guests will receive the following as part of their weekend race experience:

•  Guest information guide •  Team pit open access •  Team garage/paddock access •  Guided tour of garage/paddock •  Access to TRG-AMR VIP hospitality area •  Chef prepared meals during entire race weekend •  Sit in on the pre-race strategy session •  Team apparel package •  Award-winning Adobe Road wine •  Personal use of golf cart •  Use of TRG-AMR radio headset (during race) •  Photo with cars/drivers/team owner •  Honorary pit crew position(s) (during race)

Transportation to and from the race venue and hotel accommodations are not included.

Costs: $39,500 (20 guests at $1,995 each)



ASTON MARTIN GT4 DRIVING EXPERIENCE As a TRG-AMR sponsor or business partner, your company can host a private driving event at a professional race track or private motorsport club at over 40 markets across the USA and Canada. The full-day program includes classroom instruction, track walk, right seat ride-along with a professional driver, and a half-day of left-seat driving in a real Aston Martin V8 Vantage race car. TRG-AMR will provide the following as part of the experience:

•  Aston Martin Racing hauler with hospitality tent •  Up to four (4) Aston Martin GT4 race cars with insurance •  Hospitality staff •  Aston Martin team driving instructors •  Catered meals (breakfast & lunch) •  Customized agenda to accommodate business meetings •  Customized seating charts to facilitate business introductions •  Adobe Road Wines tasting reception at end of day •  Team apparel golf shirts as guest gifts (co-branding optional) •  Personalized In-car video on USB lanyard •  Travel & expenses .

Costs: $70,000 – $100,000 (Up to 20 guests. contingent on location and track rental fees)



ON-SITE GT4 AUTOCROSS COMPETITION As an option to bringing your customers to a racing event, bring the driving experience to their office or dealership parking lot. As a TRG-AMR sponsor or business partner, your company can host a “Top Gear” style autocross competition for fun and team building. VIPs can test their skill behind the wheel of an Aston Martin V8 Vantage GT4 race car to determine who is fastest. Each driver will get two laps around the autocross course and their fastest time counts on the leaderboard. VIPs not wishing to drive have the opportunity for a right seat hot lap in the GT4 by professional driver. A podium ceremony with prizes will be provided, followed by optional wine tasting of award-winning Adobe Road Wines. All participants will receive a USB drive with in-car HD video to commemorate the experience. TRG-AMR will provide the following as part of the experience: •  Aston Martin Racing hauler with hospitality tent •  Up to four (4) Aston Martin GT4 race cars with insurance •  Custom branding on GT4 race cars (optional) •  Timing beacons and autocross course setup •  Aston Martin team driving instructors •  Team apparel golf shirts as guest gifts (co-branding optional) •  Personalized In-car video on USB lanyard •  Wine tasting reception and staff •  Travel & expenses

Costs: $35,000 - $50,000 (Half day experience)


2016 TRG-AMR PARTNERSHIP OPTIONS

ANNUAL COMMITMENT BRANDING

Race car Team Transporter Driver race suit Crew race suit Paddock signage Product placement/display Joint PR/media Co-branded collateral

CONTENT Photo Video Website Case studies Team/driver interviews

B2B NETWORKING TRG-AMR business network AMR business network (Int'l) Dealership events

VIP EXPERIENCES VIP race hospitality Adobe Road team wine dinner Show car appearance Driver appearance GT4 race track driving GT4 "Top Gear" autocross Trade show experiences

ACTIVATION TRG activation workshop Event planning On-site event staffing Creative design Email/targeting campaigns

Social media campaigns

Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included $1,995 / guest $6,000 $7,500 $5,000 $2,995 / guest $45,000 Inquire Included $5,000 / month Cost + 20% $125 / hour $4,500+ $4,500+

$300k - $2.5 M ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

included ✓ ✓ ✓

group ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

$150,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓

group ✓ ✓ ✓

group ✓ ✓

$0 ✓ ✓

Sponsor Partner Individual Fees


CONTACT INFORMATION

Kevin Buckler Chief Executive Officer (415) 860-7223 Steve Patti Chief Marketing Officer (214) 693-3276 Paul Zindrick SVP – Sponsorship Marketing (651) 592-2131 Offices (707) 935-3999

[email protected]

[email protected]

[email protected]

Documents

TRG-AMR Experiential Menu 2016