CUSTOMER & CHANNEL EXPERIENCES At-Track, In-Market, On-Site

Experiences ‒  Private wine dinners (at-track, in-market) ‒  VIP race hospitality ‒  Driver/car appearances (photo ops, autographs) ‒  On-track driving experiences (race cars, street cars) ‒  On-site autocross competitions (race cars) ‒  Aston Martin driving tours

Activation ‒  Reseller/channel partner appearances ‒  Prospect/customer VIP entertainment ‒  Product launches and executive briefings ‒  Trade show appearances ‒  Sales incentives (direct, channel) ‒  Press/media events ‒  Driver/team exclusive content ‒  Driver/team social media engagement ‒  Employee incentives & rewards ‒  Vendor recognition programs