Treatment Pitch

8/3/2019 Treatment Pitch

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TREATMENTBy Damiano Shehu


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INTENTIONS

What is my documentary setting out to achieve?

My documentary is setting out to educate people on the rise in tuition fees. Itwill make people see why the government voted for the rise and how it willeffect students.

What am I:

Challenging Im going to try and keep my documentary equal and not biasbecause Im going university. My angle will be the differences between the twotypes of people, who are and arent going university. This means that it willappeal to both types of my target audience.

Exploring Im going to explore what effects this rise in fees will have onthe students. My angle will be what they will need to do to getmoney to pay it

off or if there not going university thenwhat they will be doing instead.

Investigating Im going to investigatewhy the government voted for the risein fees. My angle will be whyNick Clegg changed his mind.

Proving Im going to prove that there was no need to raise the fees. My anglewill be showing the difference of people attending university to now and

before. As well as what it means for thepoorer people.


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CONTENT OF IDEA

Topic Rise in tuition fees. Im going to try and research all angles of therise in fees.

Angle I will into many angles such as the effect on students and why theyhave risen. I will look into how it will effects student regarding money wise

and also if they dont go university what that will mean for the future.

Unique selling point My unique selling point will be that I will hopefullyget interviews with David Cameron and Nick Clegg. Also there hasnt been adocumentary out on the rise of tuition fees. If I cant get Cameron and Cleggfor my documentary then my documentary will have a variety of shots and musicthat my audience will like so it can appeal to them.

Arguments and debates The arguments that I will be looking in to will be why

the government chose for the rise in tuition fees. I will also look in to whateffect it will have on the students.


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STRUCTUREAND RUNNING ORDER

Segment 1 Starts off with a montage of news headlines and a videoof Nick Clegg voting for rise in tuition fees.

Segment 2 Fades away showing London eye and big ben, then pans tothe presenter who introduces themselves and the topic.

Segment 3 Cuts to the side of the presenter and then they startwalking an talking about the matter.

Segment 4 A interview with David Cameron (Hopefully at No. 10).

Segment 5 Vox pops of peoples views on the rise of tuition fees.

Segment 6 Facts and figures come up on the screen.

Segment 7 An interview with Nick Clegg or a local MP.

Segment 8 Me talking about that the rise shouldnt put studentsoff going university.

Segment 9 Vox pops on what students think about going university.

Me talking then walking into a university.

Segment 10 Then the presenter is walking into a university.

Segment 11 While a clip of a lecturer is on I will be interviewingthe lecturer.

Segment 12 Shows a shot of students at university while interviewis carrying on.

Segment 13 Me walking out of the university.

Segment 14 Walking by the river.

Segment 15 Concluding what I have found out and signing out.


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PROFILE OF TARGETAUDIENCEANDAPPEAL

OF YOURIDEA

Age My documentary will be targeted to 16-24 year olds. This is the target audiencethat is in the brief. I will make sure to target this age group by using a variety ofshots and music that is appealing to them. Also I will have vox pops with the targetaudience.

Gender It will be both genders and will appeal to them because both genders will bewanting to go university or might not be going. I will make sure that it is not biasedto males or females by having equal genders in my vox pops.

Location My documentary will target the United Kingdom as everyone in the UK will beeffected. I will record in London because it is well known.

Interests playing football, going out with friends, playing video games, partying,shopping, fashion, socialising, reading books, listening to music, driving and others.I have chosen this type of person because the variety of people who go to universityhave most of these interests so I would like to appeal to them. It will appeal to thembecause I will be informal and formal at the same time so that it reaches out to alltypes of people.

Ambitions Going to university, getting lots of money, becoming a teacher, getting ajob. Nearly everyone who goes university wants money and to have a good job that isstable. My documentary will appeal to those people because it will show the good sideof going university but as well as the bad side.

Employment status/education Doing last year of sixth form/collage and working part

time/full time


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Disposable income 30-80. As some people will be in the last year they couldbe getting EMA or have a part time job. The older lot could have a job so wouldearn more.

Ethnicity All ethnicity. It will be all ethnicities because all will be goingto university. It will appeal to my audience because I will interview an get voxpops with different ethnicities.

Opinions Dont like the government, Think that university will help them getto a better place in life. These opinions are for both the different people thatI will target. As I wont be biased to one side, it will mean that I look intoboth the negatives and positives of the rise.

Existing media consumptions/favourite media text all BBC channels, channel 4and 5, Viva, E4, Sky sports and movies. Radio shows my audience would listen towould be Kiss 100 or capital FM. These channels, websites and radio stationsappeal to my audience because they have funny but interesting programmes andmusic that is up to date with the type of style my audience like (Hip-hop, RnB,grime, house) and the websites are social website where they can stay in contactwith their friends.

Socio economic group C1-E. I have chosen to target these type of peoplebecause they will be the type who will be effected by the rise in tuition fees.

Niche or mainstream My documentary will be mainstream. It will be mainstreambecause it will target many people.


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EXPLANATION OF RESEARCHAND KEY

FINDINGSPrimary Focus Group

What did you set out to find?

I set out to find what people thought aboutmy ideas, if they were negative or positive.

Was it examining content or audience?

Audience

Why was that method suited to the researchyou were conducting?

It was suited to my research because I foundout first hand opinions from my focus groupon what they thought. This helped me seetheir feelings to each topic and if theywould like it.

Was it qualitative or quantitative?

Qualitative

Was it primary or secondary?

Primary (People said that my topic was recentand that people would like to know more aboutthe rise in fees)

Development of my research

It showed me what people thought of my topic.

Secondary Content analysis

What did you set out to find?

I set out to find out more research on thetopics I chose so that I knew which one Iwas going to do.

Was it examining content or audience?

Content

Why was that method suited to the researchyou were conducting?

It was suited to my method because ithelped me find out more research that Inever knew.

Was it qualitative or quantitative?

Both

Was it primary or secondary?

Secondary (Facts, figures and expertopinions)

Development of my research

It gave me more ideas of what to include in

my documentary.


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Questionnaires

3 key finding

What people wanted to see as adocumentary.

What they where interested in.

How I could appeal to them with mydocumentary.

The questionnaire was the first researchthat I done and it gave me a lot ofknowledge on what I could actuallymake my documentary on. As I gave itout to a lot of people I got a lot ofresponses which I could use to helpme pick 3 to do research on. It gaveme an idea of what the audiencewanted to see and what they areinterested in.

Textual analysis

3 key finding

What kind of shots I could include inmy documentary.

Who I could have in my documentary tomake it interesting.

What music I could have.With textual analysis I could actually

see what kind of documentaries are outthere and see how I could make abetter one that would appeal to myaudience. It also gave me an idea ofthe different shots and content that Icould include into my documentary.

Focus Group

3 key finding

Peoples views

Their reactions

There opinions

What this meant was that I couldget first hand views on whatpeople thought of my ideas.

This gave me knowledge of whatpeople would like and would notlike to see as a documentary.

Content analysis

3 key finding

Facts

Expert opinions

What I could include in my documentary

What I found out from doing content analysis

was more information. This meant that I gota better idea of what to include in mydocumentary. I found out facts such as notall universities will go to 9000 a year.


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TECHNICAL VIABILITYWhat equipment will you need for the production?

Camera

Tripod

Dolly

Mic

What equipment will you need for the post-production?

final cut live type YouTube MP3 recorder IMac Fireworks

What crew members will you need?

I will only need someone to do the

camera work. I will also need a sound operator.

Who will they be?

Lee palmer will be camera man and Ravdeep

Jandu will be sound operator.


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PRACTICAL VIABILITY

Who will appear in your feature?

David Cameron PM, For interview (Permission pending)

Nick Clegg CO-MP, For interview (Permission pending)

Boris Johnson Mayor, For interview (Permission pending)

Lecturer For interview (Still to request)

Jamie OSullivan Interview (Permission granted)Ed Miliband Interview (Permission pending)

Gapes Interview (Permission granted)

Where will my feature be shot? Do I have access?

Outside Big Ben - (Still to request)

Outside Number 10 -(Still to request)

Archive footage?

Yes I will use archive footage. I will get it from YouTube and I dont think Iwill need permission.

http://www.youtube.com/watch?v=Q_AMABsBNgw&feature=player_embedded


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LEGALAND REGULATORY CONSIDERATIONS

BBC Editorial Guidelines

Children

I will make surethat the children

I use will besafe and not

harmed in anyway.

For example, when

I interviewchildren for my

vox pops, I have

to make sure that

they are not.

Truth and accuracy

I will try and get

the truth from

interviews and sourceall of my findings. I

will make sure to get

all the facts before

I say anything. Forexample, when

accusing David

Cameron or Nick CleggI will make sure toknow every fact.

Privacy

I will respect all

privacy and will not

break it unless I amallowed. For

example, I will not

disturb anyone's

privacy to get aninterview.

Fairness

I will be fair and

not biased.

Contributors andaudience will be

treated with

respect. For

example, I willnot be one sided

when talking about

who is to blame

for the rise.


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OFCOME Law

Criminality

I must not show crime

or encourage people indoing a crime. Forexample, I must not

show students how to

get a grant if their

parents own a lot ofmoney.

Dealing with contributors

This should normally be in a

sighed form. If someone asks

for anonymity I must makeseek advice from my

programme lawyer. An example

is if one of the students I

interview wants to beanonymous I have to ask my

teacher/programme lawyer.


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Media Law

Defamation

Helps protect people

or businesses when

they come underunjustified attack.

For example, if I say

something that isnt

correct or out of lineabout David Cameron

then this will protect

them.

Contempt of court

Stops the media

showing anything that

isnt in favour of thepeople. For example,

my documentary wont be

shown if it is not

liked by the people.

Privacy

The law protectsconfidential

information.Broadcasters must

comply with the

protection act 1998.

For example, I cannotbreak this law by

Copy right

It protects the rightsto something that

isnt mine. Forexample, I cant copy

other peoples work, or

if I use archive

footage I have to makesure that I ask them.


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COMMERCIAL VIABILITYBudget

Cost 5959

I spent this money on equipment, likevideo cameras, macs, tripods etc.food for the crew, transport andcommunications.

I wont need all this money whenmaking my documentary. I will onlyneed money for:

Trains going to places (interviewsor locations) - 10Food For myself for lunch - 10

My documentary would provide goodmoney for value because I will make

it look professional with the shots Iuse and the places that I go to. Alsoif I get high status people as well.

Distribution and Exhibition

I will make sure my documentary meetsall 3 of the BBCs ethos:

Inform I will make my documentaryinform by telling them how muchuniversities want and also that not alluniversities want 9000.

Educate I will educate people on whythe government voted for the rise andalso that if they dont go universitythat they can do apprentiships.

Entertain I will make my documentaryentertaining by having music that is upto date and that it will appeal to my

audience. I will also try to joke aboutstudent life by showing parties frommovies.


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COMMERCIAL VIABILITY P2

My documentary would broadcaston aMonday at 7pm till 8pm. Ichose this day and time slot

because I felt that therewasnt a lot of good orinteresting programmes thatpeople would watch.

Programmes on at same time

The One ShowEmerdaleThe Simpsons

Dont tell the brideNewsNCISCSI Miami


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17/18

THE MARKEThttp://www.youtube.com/watch?v=8J6zMa0pjhw

The first one is on the rise of tuition fees as so is my one, so this issimilarity. Also it will target the same people as mine because it talksabout the effects of the rise. It also talks to lecturers and students aswill mine.My one will be different because I will make mine more entertaining. Thisone doesnt have any music that appeal to audience and it also doesnthave any funny bits. My documentary will have both music that my audiencewill like and also a bit of laughter.

http://www.youtube.com/watch?v=sXYv7OAXUsc

This is a very old documentary but it does have some similarities. One is that it talks about universities but unlike mine

it is a promotional video for a documentary, where mine will be talking and explaining to people about the rise in tuition

fees. Another similarity is that it uses different shot. With my documentary I will use many different shots so that it is

not dull to watch.

A difference is that mine will have a presenter talking and you will be able to actually see the presenter. As this is a very

old documentary they didnt use a presenter. Another difference is that mine will have interviews will people who are

experts in their field and this will help my documentary as the people can give more knowledge on the topic to the

audience.

http://www.youtube.com/watch?v=RlxTYSnRDZ8

This is a more recent documentary and it also does have some similarities to what my documentary will have. One is that

its shows different senses when the presenter is talking or interviewing someone. This is like mine because when Im

going to interview someone I will have cutaways of different pictures and videos to illustrate what the interviewee is

talking about. Another similarity is that it has facts and figures. This helps the audience see the real amount of whatever

the presenter is talking about. For my documentary I will also use facts and figures in my documentary to try and shock

and show the truth about the rise in tuition fees.

The difference with this documentary is that it has an older target audience than mine. I will be targeting 16-24s so mydocumentary will have to be more appealing to this target.


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QUESTIONS FORYOURAUDIENCE

1) If I dont get David Cameron or Nick Clegg for an interview, who

else could I try and get.

2) I would like to make it entertaining by joking about student life,

but what else?

3) Do you think my documentary will appeal to my audience? How?

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