TRANSFORM INNOVATION EMBARK™ TWO-DAY WORKSHOP

The Opportunity Gap: Technology is growing exponentially but human organizations cope linearly creating a bewildering "opportunity gap." The EMBARK™ process has been created to help companies learn how to manage disruptive technology while creating a practical road map to drive new revenue growth.

We combine technical and business expertise from Stanford, Silicon Valley labs, and venture partners in preparation for the facilitated two-day on-site workshop with client teams.

Over 70 companies have used the process including Air Bus, Haier, Booz, Exxon Mobile, Lloyd's of London, Daikin, Hitachi, and PG&E among others. Healthcare, automotive, aerospace, energy, consumer, and more.

• EMBARK™ starts with an industrystrategic problem where disruptivetechnology can provide a monetizablesolution for your company

• EMBARK™ two-day workshop isinteractive with the client and the client'stechnical and business teams.

• At the end of the workshop, the clientreceives a complete technical road-map, business model, and proposedset of next steps including a businessmodel to support a proposedmonetization path

• Should the client decide to proceedto a much larger implementationphase or prototype development, aseparate SOW estimate is issued atthe end of the workshop to estimatetime, resources, IP issues, and costto achieve a working prototype with aplan for operational implementation.

• Our Transform Innovation teamincludes operations executives whohave direct experience inunderstanding how to managetechnology disruption.

• Technologies include imaging, dataanalytics, IoT, AI, customer behavior,advanced material sciences, androbotics.

Transforming Technology Disruption into Practical Innovation

Michael Steep and Transform Innovation Contact: steep@stanford.edu

"We are witnessing an unprecedented explosion in disruptive technologies. Our opportunity is to harness disruption and transform it into revenue growth."

Michael Steep

Executive Director Stanford GPC Digital Cities and Emerging Technologies

Former Senior Vice President, Xerox PARC

Transforming Technology Disruption into Practical Growth

Silicon Valley

Michael Steep, Former SVP Xerox PARC and Adjunct Professor at Stanford UniversityAdjunct Professor and Executive Director of Stanford center for Disruptive Technologies and Digital Cities. Steep has over two decades of operating experience managing global P&L's, sales, digital marketing, strategy, business development, and strategic alliances for Microsoft, Lexmark (IBM), Apple, and HP. Mr. Steep’s team at Apple launched the first digital camera. Today, he works with commercial clients on transforming their industry and company business models by leveraging emerging technologies - big data, predictive analytics, cloud, mobile, and privacy. He has worked extensively at Microsoft and PARC with customers crossing multiple industries including Aerospace, Healthcare, Pharma, and Automotive. He works with the top innovation R&D executives from companies including Airbus, BMW, Google, Merck, and Booz.

Professor Raymond LevittDr. Raymond is Kumagai Professor of Engineering at Stanford University. Dr. Levitt earned his BSCE at Witwatersrand University and his MSCE and Ph.D. at Stanford University. He served on the MIT CE faculty from 1975-80 before moving to Stanford in 1980. Ray teaches undergraduate, graduate and executive education classes in strategy, organization design and governance for development of capital facilities and other project-based endeavors. Ray's Virtual Design Team (VDT) research group has developed new organization theory and computer simulation tools to optimize the execution of complex, fast-track, projects and programs. His current research focuses on governance of private-public partnerships for development and delivery of infrastructure services. In 1988, he co-founded and was the initial Director of Stanford's Center for Integrated Facility Engineering. He founded, and serves as Academic Director of, Stanford's Advanced Project Management Executive Program and The Collaboratory for Research on Global Projects.

Don Strickland, Former SVP & CEODon Strickland has had a distinguished and rewarding career spanning 30 years. He began his career as an engineer and progressed through positions in manufacturing, sales, marketing, business development and general management to become a top executive at Kodak and Apple. He went on to become the CEO of a public company. He is an expert in imaging technologies and introduced on of the first digital cameras while at Kodak and Apple. He also pioneered the development of imaging technology for eBay. Over the course of his career he has successfully built businesses internationally for large public companies and venture capital backed start-up companies by combining new technologies and business models. Don has extensive international experience, including assignments in the United States, Asia and Europe. He is also an expert in business model strategy development for disruptive innovation.

Todd Peterson, Project FacilitatorTodd M. Peterson is a Business Development and Business Strategy executive who has spent the majority of his career working with new startup companies to bring disruptive technologies to market. These innovative technologies include a robotic telepresence solution brought to market throughout the contiguous United States, as well as global channel distribution; a bio-electrical wound dressing solution, amino acid wound dressing, and a rapid hydration solution developed for the Department of Defense. Currently, Peterson is working on several leading-edge projects that concentrate on cyber security and cyber safety; robotics, and artificial intelligence solutions. Peterson’s career also encompasses nearly 20 years working with Microsoft on diverse projects including building partner engagement opportunities, product launches, and experiential marketing initiatives. He has worked with innovation teams to incubate and integrate new products and services into existing P&L’s.

THE PARTNERS