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A conference talk on how technologies such as Waze and Foursquare have the potential to disrupt current operations in the freight industry
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CC-BY Per Olof Arnäs
Disruptive digital map technology
Per Olof ArnäsChalmers
per-‐[email protected]/perolofarnas
@Dr_PO
Implications for freight transport?
CC-BY Per Olof Arnäs
CC-BY Per Olof Arnäs
CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
CC-BY Per Olof Arnäshttp://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
CC-BY Per Olof Arnäs
[Teleatlas, Navteq, Tomtom and Garmin ] are facing new challenges from smart phones and free maps, some of which are being created by drivers themselves.
MIT Technology Review http://www.technologyreview.com/news/426716/the-online-map-wars/
CC-BY Per Olof Arnäs
MIT Technology Review http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/
[...] data could be used to help stores determine where their customers are really coming from so they know where to advertise, or to make predictions about how changes
Waze is based on the fact that everybody running the app automagically delivers data. No central ”traffic control”!
Per Olof Arnäs, [email protected]
Crowdsourced
traffic- and map
data
Many-to-many communication
Example of data sharing that works
Free for
consumers
Per Olof Arnäs, [email protected]
CC-BY Per Olof ArnäsCC-BY Per Olof Arnäs
Capacity radar Matchmaking
ETA-projectionsBottle
neck
status
Data layers that could be applied in freight
Per Olof Arnäs, [email protected]
CC-BY Per Olof Arnäs
Questions
sensitive noise / obvious 2 by Milos Milosevic on Flickr.com
Is the transport industry ready to start being ”social”?
Is the digital map industry ready to meet these new, much tougher, demands?
CC-BY Per Olof Arnäs
