Transforming a Web-centric

Organization to a Mobile-first

Organization

Victor Alejandro Baez

Puente

What is a Web-Centric organization?

(WCO)

An organization in where the web is at the center of the “go to market strategy” and a significant part of every link in its value chain.

Benefits of being a WCO Customers low cost interactions The customer is in control and chooses the time of

the interaction. The interaction is rich because the customer designs

and customizes their products and services that are unique eg.(computers, phones, automobiles, clothing, furniture, books)

Which are the enablers of a Web-Centric

organization?

From an architectural point of view:

Technology enablers of a Web-

Centric organization

Several “points of contact” at the top of the architecture (multiaccess)

Technology enablers of a Web-

Centric organization

Middleware oriented to provide ease of integration (SOA,SOBA)

Technology enablers of a Web-

Centric organization

Operational Applications to support a given business model and its Business Processes

Technology enablers of a Web-

Centric organization

Technological infrastructure and an IT organization capable of supporting all of the above

Business enablers of a Web-

Centric organization

We must understand the business evolution from batch processes organization to mobile-first organizations

Business enablers of a Web-Centric organization

A piece of History

Business enablers of a Web-Centric organization

A piece of History

Business enablers of a Web-Centric organization

A piece of History

System Evolution

The Questions

How do we transform a Web-centric Organization to a Mobile-first Organization?

Are the previous technological and business enablers enough?

For whom is the mobility for?

Are our business models capable of supporting mobile paradigm?

FACTS

Mobile traffic is doubling desktop traffic in a high speed pace

Mobile usage is a mindset & a new medium (news industry)

Customers will “custom” your product/service At least three different environments (Android,

IOS, Windows 8) Mobility for everyone (employees, customers,

providers, etc.) Mobile development is hard and costly

New Business Variables into

the equation

Bandwidth availability Spatial Position Weather Hour

Individual Contacts Individual Preferences Preferred

Places Meals Readings News subjects

New Technological Variables

into the equation

High availability (365x24x7) Bandwidth availability Devices OS Develop once deploy many Individual profiling

Strong security Authentication Authorization

High integration capabilities among current applications Individual Preferences

Big Data Social networking ability Service Oriented Architecture