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Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Trish Sparks Director, Sales Product Consulting
Blueprints for Success:
Transforming your Sales Organization
Phil Horn VP, Ticket Sales & Service
Sacramento Kings
Joan Fitzpatrick AVP, Sales Productivity
NetSuite
Kirsten Boileau Director, Digital Marketing
SAP
Education
Reinforcement
Awareness
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Blueprints for Success:
Transforming your Sales Organization
Trish Sparks Director, Sales Product Consulting
Phil Horn VP, Ticket Sales & Service
Sacramento Kings
Joan Fitzpatrick AVP, Sales Productivity
NetSuite
Kirsten Boileau Director, Digital Marketing
SAP
Are you presenting at a breakout session?
Make sure your segue slides are the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Joan Fitzpatrick
AVP, Sales Productivity
NetSuite
Awareness is the first principle of success that will allow you to build a healthy and sustainable social selling program.
Awareness
Find your evangelizers!
Dedicate resources
Provide visibility and
communicate
Key components of social selling awareness
Executive Sponsorship to drive awareness
Goal: Get reps to track their Target Accounts OR Existing Clients for Triggers
Length: 2 weeks
Incentive: Personalized LinkedIn Recommendation from an Executive Sponsor
Results: 85%+ participation!
President of WW Sales 17 VPs +
Are you presenting at a breakout session?
Make sure your segue slides are the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Kirsten Boileau
Director, Digital Marketing
SAP
Through consistent education and learning, your sales professionals will instill a social selling culture into their daily sales workflow.
Education
Strategy Collaboration Scale
Education and enablement
Education at scale
Graduation and approval
SAP social selling program
6 week online course
Kick-off / introduction
Training adults
Social branding
Social listening
Social sharing
LinkedIn Sales Navigator
Social Selling and InStruct workshop
Are you presenting at a breakout session?
Make sure your segue slides are the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Phil Horn
VP, Ticket Sales & Service
Sacramento Kings
Transforming a sales team into a social selling organization requires an adoption plan that is thorough and flexible. Reinforcement through management will be critical for driving accountability.
Reinforcement
Creating a culture of celebration and recognition
Invest in Talent
Share Wins Use Gamification
Gamification
1
2
3
4
5
Maggie Business direct sales
Jim Inside sales rep
Mark Inside sales rep
Joanna Inside sales rep
Brian Business direct sales
93
81
67
33
21
So
cial S
ellin
g In
de
x (SS
I)
Creating a culture of celebration and recognition
Invest in Talent
Share Wins Track in Salesforce
Use Gamification
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes & general
sessions
The Future of Sales
and Marketing
breakout track
Habits of High
Performing Reps
breakout track
How to Build a Social
Selling Organization
breakout track
title title title title
Blueprints for Success:
Transforming your Sales Organization
Trish Sparks Director, Sales Product Consulting
Phil Horn VP, Ticket Sales & Service
Sacramento Kings
Joan Fitzpatrick AVP, Sales Productivity
NetSuite
Kirsten Boileau Director, Digital Marketing
SAP
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