Training Zone 51 st street, Miami

Training Zone51st street, Miami

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

M A R K E T I N G O B J E C T I V E S • Get More Afternoon Business

• Sell More Gift Items and Gift Cards• Increase Weekday Traffic

The Beachcomber i s the s tudent newspaper o f M iami Beach Sen ior H igh , ded icated to in forming the s tudent body, facu l ty and the Miami Beach communi ty. The Beachcomber upho lds the h ighest journa l i s t i c , academic , and communi ty s tandards .

The Beachcomber was established in 1926. It distributes 5,000 full-color copies of 4-8 issues to a student body of 2,000.

The Beachcomber MISSION STATEMENT



Established in 1926Distributes 5,000 full-color copies of 4-6 issuesStudent body of 1,936

All About Training Zone* I have to call them for this information. They don’t have a website*

How long in business? [11 years] How long have present managers been on Miami Beach? Type of product and specialty of the business? [Health Club Services ]

Average price for product items sold? Special services offered? Where are they located in relation to the school? [51st street] Special features of the business?



The Beachcomber Reader1. The Beachcomber is the student run newspaper for Miami Beach Senior High’s

2,000 students and faculty.

2. Editorial includes: news, features, opinion, art and entertainment, and sports.

3. Students pass along The Beachcomber to parents, teachers and peers.

4. Students stay in one school for 4 years. . .4 years of customers living in your marketing area.

5. Students generally shop with friends.

6. Students are the ideal demographic: 14-18 years of age.

7. Students interact daily and pass the word on.

8. Students/readers tend to have a high disposable income, and parents are well networked into the diverse fabric of the Miami Beach Business world.



Distance from YOU to US



Miami Beach Senior High School

Training Zone2.7 miles, or about 7 minutes by car

[??%] of Miami Beach Senior High students drive daily or car pool.

WHERE MIAMI BEACH SENIOR HIGH STUDENTS LIVE:



7%

25%

43%

18%

7%

33139331403314133154Other

Zip Codes

75% LIVE WITHIN ZIP CODE33139, 33140 or 33141



33139, 33140, 3314133154

Other

75%

9 minute car ride

25% LIVE WITHIN THE ZIP CODE 33140



25% 33139331403314133154Other

3 minute car ride

THE BENEFIT OF ADVERTIS ING WITH THE Beachcomber



•46% want to work out at a gym• 89% exercise 12 times a month.•68% spend $20.00 or more weekly• 74% learn about a business through advertising or a coupon.• 49% of students generally travel as a group. (Average group size is 3 friends)•81% are likely to spend at a business if their friends recommend it.



What Our Readers Say: “The Beachcomber’s information is always reliable. I know I can trust it. If The Beachcomber says that a business is a cool place, then I believe it.” - Noah Sobel, sophomoreWhat Our Readers Say: “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a business, I would definitely try it out.” - Mark Zavala, freshman

WHAT The Beachcomber READERSHIP HAS TO SAY



A Previous Successful Ad Campaign

How it was successful…

How will YOUR ad look?



FULL PAGE

(10” x 16”): $300

QUARTER PAGE

(5” x 8”): $90

EIGHTH PAGE

(4” x 5”): $45

HALF PAGE

(8” x 11”): $150

RETURN ON ADVERTISING INVESTMENT

Average cost of items: ~

Average cost of ad in The Beachcomber: ~ $67.50(1/4 page x 8 issues less 25%)

Number of items needed to be sold to recoup cost of ad: ~

The Beachcomber Circulation and Distribution 5,000 copies per issue 4-8 issues a school year



TO CONTACT THE BEACHCOMBER



CALL: 305-532-4515 and ask for Andy Weiss

Email: [email protected]

We are also online at: www.beachcomberonline.ning.com

mailto:[email protected]

http://www.beachcomberonline.ning.com/

Documents

Training Zone 51 st street, Miami