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FloridaHomeGarden.com2 0 1 9 - 2 0 2 0 MEDIA KIT
2019 BEST NEW
MAGAZINE
Charl
ie Award
Florida M
agazine
Associa
tion
Gulfstream Media Group publications have been at the forefront of delivering award-winning content on South Florida for over five de-cades. We realize our communities are unique, from their demo-graphics to psychographics, so we offer five local city magazines and one specialized design magazine. From local trends in fashion, in-terior design and dining to profiles of the people who impact the communities we serve, Gulfstream Media Group defines the upscale life-style in one of the most affluent regions of the United States. Beginning with Gold Coast magazine in 1965, Gulfstream Media Group is Southeast Florida’s largest and most well-branded print/digital affluent lifestyle magazine pub-lisher with six magazine titles in South Florida and the Treasure Coast.
In each issue, we invite you into the local homes designed by some of the most talented experts in the Florida home and design industries. Throughout the year, we will highlight outstanding products and services, and showcase some of the most beautiful and breathtaking residences in our area.
South Florida’s Longest Running Glossy Magazine Publisher.
Florida Home & Garden: The Largest Home & Design Print Circulation in South Florida
LOCAL. RELEVANT. AFFLUENT. ENGAGING. YOURS.
Who We Are 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
Vol. 1/Number 2
THE OUTDOOR
ISSUE
Florida
HOME GARDEN&Florida
A Gulfstream Media Group Publication
360º reach
Annual Circulationprinted 4x a year
Monthly Print Readership(2.3M annually)
Monthly Circulation
65,000
260,000
587,000
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Florida Home & GardenGold Coast magazine &Fort Lauderdale
• Affluent Condos• Newsstands• Luxury Hotels• New Homeowners• High-Visibility Locations/Events• Offices & Waiting Rooms
• Affluent Residences in Palm Beach, Broward & Miami-Dade Counties, including homes for sale• Interior Designers• Builders & Architects• Realtors• Newsstands
25,000 Insertions
40,000 Stand-alone
Total PrintCirculation
65,000
Affluent Mailing
Professional Distribution
Affluent Condo Distribution
High-Visibility Locations/Event Distribution
Luxury HotelDistribution
Newsstands
27%
10%
8%
31%
20%
4%
Total InsertCirculation
25,000
InsertionsGold Coast magazine & Fort Lauderdale
40%
5%
Stand-aloneFlorida Home & Garden
Affluent Mailing
Affluent Condo Distribution
45%High-Visibility Locations/Event Distribution
Professional Distribution
7.5%
Newsstands2.5%
Total Stand-aloneCirculation
40,000
Who Reads Us 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Residential Mailings
Coconut CreekCooper CityCoral SpringsDaniaDania BeachDavieDeerfield BeachFort LauderdaleHallandale BeachHillsboro Beach
HollywoodLauderdale By The SeaLauderdale LakesLauderhillLighthouse PointMargateMiramarOakland ParkParklandPembroke Pines
PlantationPompano BeachSea Ranch LakesSouthwest RanchesSunriseTamaracWestonWilton Manors
BROWARD COUNTY
AtlantisBoca RatonBoynton BeachDelray BeachGolfGulf StreamHighland BeachHillsboro BeachHobe Sound
HypoluxoJuno BeachJupiterJupiter InletLake WorthLantanaManalapanNorth Palm BeachOcean Ridge
Palm Beach GardensPalm Beach ShoresPalm BeachRiviera BeachRoyal Palm BeachTequestaVillage of GolfWellingtonWest Palm Beach
PALM BEACH COUNTY
AventuraBal HarbourBay Harbor IsCoral GablesDoralEl PortalGolden BeachHialeahHomestead
Indian Creek VillageKey BiscayneMedleyMiamiMiami BeachMiami LakesMiami ShoresMiami SpringsNorth Miami Beach
North Bay VillageNorth MiamiNorth Miami BeachPalmetto BayPinecrestSouth MiamiSunny Isles BeachSurfside
MIAMI-DADE COUNTY
Most
Least
including Florida Home & Garden and insert into Gold Coast magazine & Fort Lauderdale
Where We Are
TARGETED LIFESTYLE ANDHOME & DESIGN MAGAZINES
FOR SOUTH FLORIDA
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Mailed to affluent residences in Palm Beach, Broward and Miami-Dade Counties, including homes for sale.
Las Olas Boulevard, Mizner Park, Boca Center, Atlantic Avenue in Delray Beach and other affluent shopping areas in the market as well as distribution to exclusive condominiums and the design districts of Aventura, DCOTA and other design centers in Broward, Palm Beach and Miami-Dade counties
Alhambra Place, Aquazul, Coconut Grove Beach Residences, Cristelle, Four Seasons, IL Lugano, Jackson Tower, La Rive, L’Ambiance, L’Hermitage, Las Olas Beach Club, Las Olas Grande, Le Club International, The Meridian, Oriana, The Palms, Point of Americas Bldg 1 & 2, Q Club, The River House, Sea Ranch club, Sky Harbour East, The Symphony, The Water Garden, 350 Las Olas Place
The Atlantic Resort & Spa, Bahia Mar Beach Resort, Boca Raton Marriott at Boca Center, Delray Beach Marriott, Hilton Fort Lauderdale Beach,
Hilton Fort Lauderdale Marina, Hyatt Pier 66, Il Lugano, Lago Mar, Pelican Grand Beach Resort, The Pillars, Renaissance Boca Raton, Renaissance Fort Lauderdale on 17th Street, The Riverside Hotel on Las Olas
B Ocean Fort Lauderdale, Boca Raton Bridge Hotel, Boca Raton Resort & Club, Conrad Hotel & Resort, Courtyard Marriott Boca Raton, Doubletree Hotel, Embassy Suites Fort Lauderdale, Boca Raton & Deerfield Beach, Fort Lauderdale Beach Resort, Hilton Deerfield Beach, Harbor Beach Marriott, Hilton Suites Boca Raton, The Ritz-Carlton Fort Lauderdale, W Hotel, Westin Hotel, Wyndham Garden Hotel Boca Raton
AFFLUENT MAILING
Publix, Barnes & Noble, Fort Lauderdale/Hollywood International Airport, Palm Beach International Airport, Miami International Airport and major independent newsstands
NEWSSTANDS
SPECIALTY DIST. IN AFFLUENT RETAIL AREAS
LUXURY CONDO DISTRIBUTION
IN-ROOM HOTEL DISTRIBUTION
IN-LOBBY HOTEL DISTRIBUTION
Editorial Calendar 2019-2020
SPRING EDITION:focus on: Curb Appeal
featuring “Designers of Distinction” profilesBonus Distribution inserted into March 2020
Gold Coast magazine & Fort Lauderdale
FALL EDITION:focus on: Furniture & Furnishings
Bonus Distribution inserted into November 2019 Gold Coast magazine & Fort Lauderdale
WINTER EDITION:focus on: Technology In The Home
Bonus Distribution inserted into January 2020 Gold Coast magazine & Fort Lauderdale
THE BEST IN DESIGN, 4 TIMES A YEAR
SUMMER EDITION:focus on: Vacation Homes
featuring “FACES of Home & Design” profilesBonus Distribution inserted into July 2020 Gold Coast magazine & Fort Lauderdale
Issue themes subject to change.
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
2015 Inside Design: Second PlaceCover Design: Third Place
2013 Best Feature Headlines: Charlie Award
Our Accolades
STUARTM A G A Z I N E
JUPITERM A G A Z I N E
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
2017 Best Public Service Reporting: Second PlaceInvestigative Reporting: Second Place
2018 Public Service Reporting: First PlaceInside Design: First PlaceFood and Travel Writing: First PlaceFeature Story: Second PlaceInvestigative Reporting: Second PlaceInvestigative Reporting: Third Place
2017 Best Advertisement for a Client: Silver Award
2014 Best Single, Original Photography: Charlie Award
2014 Cover Design: First PlaceFeature Photography: Second Place
2013 Profile Reporting: Third Place
2012 Best Department: Charlie Award
2015 Best Photographic Essay: Silver AwardBest Feature: Silver Award
2013 Digital Excellence: Silver AwardBest Self-Promotional Ad: Silver Award
2015 Best In-House Ad for Outside Client: Silver AwardBest Department: Silver AwardBest Service Feature: Silver AwardBest Feature: Charlie Award
2016 Best Feature: Bronze AwardBest Self-Promotional Ad: Silver Award
2018 In-Depth Reporting: Charlie AwardAdvertorial – Story or Section: Bronze Award
2016 Profile Story: First PlaceFeature Story: First PlaceInside Design: Second PlacePhotography Story: Third Place
SPJ SUNSHINE STATE AWARDS 2013-2019
SPJ GREEN EYESHADE AWARDS 2018
ASSOCIATION FOR WOMEN IN COMM CLARION AWARDS
Awarded to Gulfstream Media Group
Investigative Reporting: First PlaceBest of Division - Print: Won
Magazine Feature Article: WonMagazine Feature Article: First Place
2017 Best Writing Feature: Charlie AwardBest Digital Online Video: Charlie Award
2018 Feature Headlines: Bronze AwardPublic Service Coverage: Silver Award
Gold CoastF O R T L A U D E R D A L E
2013 Digital Excellence: Charlie Award
2012 Best Column: Bronze AwardBest Self-Promotional Ad: Bronze Award
2014 Best Online Video: Bronze AwardBest Illustration: Silver Award
2015 Best Online Video: Bronze AwardBest Feature: Bronze AwardBest Overall Magazine: Silver AwardBest Overall Online Presence: Silver AwardBest TOC: Charlie AwardBest Media Kit: Charlie Award
2016 Digital Excellence: Charlie Award
Charlie Awards FMA CHARLIE AWARDS 2012-2019
2019
2019
Best Feature Writing: Charlie AwardBest Department Writing: Silver AwardBest Service Writing: Silver AwardBest Public Service (featured in multiple magazines): Bronze Award
Best New Magazine: Charlie Award
20182019
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
2019 Investigative Reporting: Second Place
Print Rates
CONTRACT REGULATIONSAcceptance of all advertising is subject to publisher’s approval and agreement by the advertiser and agency, who will be jointly and severally liable, to indemnify and protect the publisher from losses or expenses and claims or legal action arising from the content or subject matter of such advertisements, including suits or actions or libel, plagiarism, copyright infringement and unauthorized use of the names or photographs or invasions of privacy. All advertisements are accepted and published by the publisher on the representation of the agency and the advertiser that both are authorized to publish the entire contents and subject matter of the advertisement. Publisher’s liability for error shall not exceed cost of advertising space. Publisher must be notified of any error, in writing, within 10 days of invoice date. The publisher reserves the right to reject advertising that is not in keeping with the publication’s standard.
BONUS PACKAGE
• Online Premier Design Portfolio• Targeted Data Research Provided• Social Media Exposure• Invitation to “Connections By Design” networking events
included with a 4x print buy
SHORT RATEAdvertisers will be short-rated if, within a 12-month period from date of the first insertion, they do not use the amount of space upon which their billings have been based.
CANCELLATIONSAbsolutely no cancellations or alterations of ad size after space closing date. Publisher reserves the right to repeat a previous ad or prepare and insert an ad without prior approval of copy or layout by the advertiser, if material/camera ready ad is not received by published date.
Per issue & include inserts in Gold Coast magazine & Fort LauderdaleAD SIZE 1x 4x
Two Page Spread
Full page
1/2 page
1/3 square
1/3 horizontal in Look Book
$8,115
$4,774
$2,864
$2,053
$2,053
$7,304
$3,995
$2,578
$1,847
$1,847
INDIVIDUAL COVERInside Front Cover
Inside Back Cover
Back Cover
$4,840
$4,436
$5,243
$4,356
$3,993
$4,719
PRODUCTION DEADLINES
Fall 2019
Winter 2019
Spring 2020
Summer 2020
ISSUE AD MATERIAL DEADLINE
September 20, 2019
November 15, 2019
January 17, 2020
May 22, 2020
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
(Florida Home & Garden only)
Digital Media 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
970 x 90 pixelsAd is within the content of the web page as you scroll down.
IN-LINE LEADERBOARD AD
340 x 340 pixels Ad runs along the right column
of the web page.
SQUARE AD
740 x 500 pixelsClient’s print ad or new creative
is placed into edit piece.
IN-LINE AD
Select publication: FortLauderdaleDaily.com • FloridaHomeGarden.com /// Minimum 3 months. Limited positions available.
970 x 90 pixelsAd at the top of the selected website
page(s) is the first ad seen on the page.
LEADERBOARD AD
WEBSITE ADS
450 words, 4-5 photosA square ad on the homepage is linked
to the client’s advertorial on the website.
FULL PAGE ADVERTORIAL
PREMIER DESIGN PORTFOLIOS
Client receives a page for their business in FHG online directory, including 150
words of copy, 9 images, & contact info.
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
INSIDER’S GUIDE EMAIL
NEWSLETTER
728 x 90 pixels
Rectangles300 x 239pixels each
In-LineLeaderboard
A B
C
CUSTOM E-BLASTS
DYNAMIC WEBSITE ADS
Leaderboard
Company name at the top and leaderboard ad in the middle of our monthly e-blasts.
DIGITAL EDITION EMAIL SPONSORSHIP
728 x 90 pixels
Gold CoastF O R T L A U D E R D A L E
T H E H E A LT H I S S U E
M AY / J U N E 2 0 1 6
UP IN THE AIR: THE FORT LAUDERDALE AIR SHOWA behind-the-scenes look at the show that returns to Fort Lauderdale beach May 7 and 8.
264 physicians in 45 specialties to solve all of your medical needs.
As a burgeoning market for medical tourism, South Florida is attracting national and international patients for cutting-edge treatments just steps from the beach.
TOP DOCS MEDICAL TOURISM: WORTH THE TRIP
R E A D T H E F U L L I S S U E
H E R EFortLauderdaleDaily.com
MEDICAL TOURISM TAKES OFF IN SOUTH FLORIDA THE FORT
LAUDERDALE AIR SHOW RETURNS
BIGGER THAN EVER
A BOCA TEEN’S ENTREPRENEURIAL
TRIUMPH
PASSPORT TO HEALTH
SOARING HIGH
A Gulfstream Media Group Publication/Publisher of Gold Coast
Gold CoastMAY/JUNE 2016 Vol. 51/Number 5
T H E T O P D O C S2 6 4 O F T H E V E R Y B E S T I N 4 5 S P E C I A LT I E S
PLUS:
THE HEALTH
ISSUE
F O R T L A U R D A L E
BROUGHT TO YOU BY
BROWARD HEALTH
Video, Audio, Slideshow, 360˚ Tour, E-Commerce Button
Available to embed on your display ad in any digital edition issue.
DIGITAL MAGAZINE EDITIONS
RICH MEDIAFull Page Double-Page Spread
Programmatic e-Targeted Display 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
With the cutting-edge technology of Programmatic e-Targeted Display advertising, we build a unique, customizable audience for you based on your prospects’ online footprints, which indicate their behavior, purchasing intent and geographical area. Your brand will not only be seen on your website but also on thousands of websites potential customers
visit throughout the worldwide web. This repeated awareness reinforces your brand and influences decisions.
REACH A CUSTOMIZED AUDIENCE WHERE THEY SPEND MOST OF THEIR TIME: ONLINE.
CRM TARGETING
CATEGORY CONTEXTUAL TARGETING
GEO-TARGETING
GEO-FENCING
EVENT-TARGETING
People who know you
People viewing content under a specific category
Targeting people within a specific area
Targeting people at a specific location
Targeting people based on location, date & time interval
This uses your customer mailing list, for example.
Put your ad in front of a customized target audience using the following programmatic strategies:
SITE RE-TARGETINGPeople visiting your website
User visits your website and browses without purchasing anything.
Shows user your ads as they perform other activities related to their search.
SEARCH RE-TARGETINGPeople searching for your products or services
When a user performs a search, data associated with keywords is collected.
Shows the user your ads as they perform other online activities.
Women’s Shoes
KEYWORD CONTEXTUAL TARGETING
FEATURES
People reading content using keywordsBESTHOTELS.COM LUXURYHOTELS.COM
This works using the specific keywords you choose to connect to your business.Your ad is shown to users who browse the internet and reading
about topics related to your product or service.
Targets users based on a specific area that you wish to do business in.
Multiple programmatic strategies are at your disposal–either individually or in combination–with the added bonus of CRM (customer relationship management).
Optimization is daily and ongoing, through the use of advanced algorithms.
Campaign results are reported monthly, including impressions, CTR (click through rate), CPA (cost per acquisition), the most effective keywords that are used and domains and apps that ads are served on.
Display is supported on web, mobile, video & social media.
This technology will track calls, clicks and in-store visits. This uses designated fenced locations, as selected by you.
Geo-fence a specific location at a specific time. A custome niche audienceof users will be served ads up to 30 days after attending.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
Testimonials 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Congratulations on your newest interior design publication, Florida Home & Garden. The magazine is gorgeous! I love both the presentation of local design ideas integrated with sourcing new innovative products. The quality of paper is amazing and the print just seems to pop from the page, making all of our jobs look great! Much success to you in the future.
SUSAN LACHANCESusan Lachance Interior Design
“
“
This is – without exception – the most beautiful home/design magazine I have EVER seen! I had to stop myself from reading ALL the articles in one sitting. The home interiors, photography and writing are Pulitzer quality! . . . Congrats on a most beautiful publication!
MARGE LENNONLennon Communications,
representing Clive Daniel Home
“
“
Retro Interiors is excited to be included in the inaugural issue of Florida Home and Garden magazine. We would like to congratulate them on this exciting new venture! We are so thankful for the continued support throughout the years.
ROBERT GEARY MACKILLIGAN Florida Stage Hands & Designs Of Wilton Manors
“
“
We met years ago when I was unsure where I was going to put my advertising dollars and you convinced me to give you a shot. You said EVERYONE in the world reads Gulfstream magazines... and you were right! The visibility and jobs I have gotten is unbelievable! That started our ten year relationship!
ANNIE SANTULLI to Sherry Goodman-Ash
Annie Santulli Designs
““
I made a decision a few months ago to advertise my Home Staging business. . . with Florida Home & Garden. I was truly surprised with how many resounds of praise I received in a very short time. I also operate a retail showroom. . . In addition to receiving an abundance of inquires for home staging, our retail business has picked up tremendously. I high recommend adverting in this very professional, informative and unique magazine.
“
I had the privilege of being featured in Florida Home & Garden a few months ago. While I was impressed with the writing, print quality, layout and presentation I never expected the overwhelmingly positive results. Of course, I proudly circulated copies to friends, family, clients and prospects and they were impressed, to say the least. It was like a burst of credibility and validation. What I didn’t expect was the amount of exposure and the onslaught of new business and referrals. Since the magazine’s release I’ve seen a marked increase in business volume. But, it’s not just the sheer number of new clients, it’s the quality of those clients and the consistent flow of new business that has surprised me most. If you’re looking to grow your business, I would strongly recommend advertising in Florida Home & Garden.
LORI FELLERLori Feller Design, LLC
“
“
Gil Walsh Interiors is proud to be featured in Florida Home and Garden’s Premier Issue.
GIL WALSHGil Walsh Interiors
“
“RETRO
INTERIORS
“
Production Requirements 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Page set up for aFull-Page Bleed Ad
Document Size/Bleed Size8.75” x 11.375”
Trim Size8.25” x 10.875”
Live Area7.75” x 10.375”
FTP via your web browser1) Address: tinyurl.com/GMGDriveHQ • Password: FTP (Password is case sensitive!)2) Name the folder according to your company/advertiser name and assign all other attributes.3) Hit add to select your files and hit upload after selection. 4) Please send an email with the name of the folder and file(s) uploaded to [email protected].
EMAILPlease only send high-resolution PDFs or JPEGs no larger than 10MB. If sending images for your ad to be built, please send TIFFs or JPEGs at 300dpi. All images larger than 10MB must be uploaded to our FTP site or mailed to us on disc.
OVERNIGHTIf submitting materials via mail, please select a service that allows you to track yourpackage such as FedEx, UPS or DHL. Please include a color proof.
Document size/Bleed size: 8.75” x 11.375”Trim size: 8.25” x 10.875”Live area: 7.25” x 10.375” (This is the area that prevents important elements from being cropped out)• All full-page WITH BLEED ads must have a document size of 8.75” x 11.375”• All full-page ads WITHOUT BLEED must have a document size of 8.25” x 10.875”• All important elements (logos, text, photos, etc.) that are not meant to bleed off the page should be at least .5” inch in from left & right edge of the document’s trim size (the live area), and at least .25” inch from top & bottom edge.
AD SPECSFull-Page Bleed Ads
When supplying a camera-ready ad as a high-resolution PDF, please follow these rules:
• Embed all fonts • Be sure all images are linked before creating a PDF • Be sure all images are CMYK TIFF, EPS or PSD in their native file• Do not use spot colors; all colors should be CMYK • When making a high-resolution PDF in Quark, OPI cannot be active
CAMERA-READY SUBMISSIONS
RICH MEDIA REQUIREMENTS
360 DEGREE VIRTUAL TOUR: The 360-degree view supports PNG, JPEG, and GIF image files, but JPEG files preferred. To create a 360-degree view, we need at least 36 images each at a 10-degree of view change (angle). That is 36 images multiplied by 10-degree view difference, equaling a 360-degree view. High resolution images only.
All Other Ad SpecsFull-page, with bleed
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Square
1/4 Page*
8.75” x 11.375”
4.562” x 9.875”
3.4” x 9.875”
7” x 4.875”
2.223” x 9.875”
4.612” x 4.875”
3.4” x 4.875”
*1/4 pages apply to special sections only
HOW TO SUBMIT YOUR AD
VIDEO FILES: Both m4v and mp4 files are supported. Only videos with H.264 video codec and AAC for audio codec are supported. Thirty-second to one-minute videos work best. Videos less than or equal to 20MB are recommended. Require videos with minimum width of 148 pixels and minimum height of 184 pixels. All video files need to be compressed using visual dimensions. For example, if the view area is 6 inches x 4 inches, then the video needs to be compressed for that size only and not using HDTV dimensions/settings.
AUDIO FILES: Only MP3 files are supported. Thirty-second to one-minute audio works best. Files less 5MB or less are recommended.
SLIDESHOW: Only PNG, JPEG, and GIF image files are supported. JPEG files are preferred. High resolution images only.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
Please direct all ads and questions about ad material to Joanna Gazzaneo, Production Manager.
CONTACT