C o r p o r a t e P r o f i l e

Message from President

Trafalgar.......yesterday

Trafalgar.......today

Trafalgar.......tomorrow

Brands

Showrooms

Events

Our Employes

Media

Customer Service

Contact Us

00

table of contents

01

02

03

04

05 - 15

16 - 28

29 - 30

31

32

33

34

message from president

Ambition, dedication, imagination: words that describe how Trafalgar became Kuwaits premier luxury retailer.

From modest beginnings in 1972, Trafalgar has grown to 14 elegant showrooms under the dynamic

leadership of Amer and Christiane Al Ansari.

Trafalgars success can be attributed to its strategic partnerships with leading international brands

including Chopard, de GRISOGONO, Dior, Gucci, GF Ferr, TAG Heuer, Versace, Versace Fashion, Versus,

Salvatore Ferragamo, Givenchy, and more recently, Montegrappa. With prime locations throughout Kuwait, its

boutiques are individually designed to highlight the extraordinary craftsmanship of each product designer and

to create an exclusive customer experience referred to as the Trafalgar Difference.

Amer and Christiane have handpicked a special team of industry professionals that are passionate about

meeting the individual needs of our clients. The highest standards of customer service are a company hall-

mark, as local and international clientele continue to select Trafalgar as their preferred vendor of luxury watch-

es, jewellery and fashion.

You are invited to experience the Trafalgar Difference!

Amer Al Ansari, President

01

Amer Al Ansari

trafalgar.......yesterday

History, opulence, reputation, stability, luxury, quality. These are some of the key words that form the Trafalgar

brand. Ever since its formation in 1972, the company has steadily emerged locally as one of the key players in

the inspiring realm of luxury retailing.

The story of Trafalgar began by very humble means; a one-store operation operated and run by husband and

wife, their goal to develop a secondary business to fuel their passion for watches and jewelry and to

complement their already successful venture in real estate. Little did Yahya and Heidi Alansari ever expect their

one-store operation to become their major source of income.

Through periods of many economical highs, Trafalgar was able to quickly develop a reputation of retailing

and catering to the growing elite. In a country blessed with huge reserves of fossil fuels, Kuwait experienced a

long period of fantastic growth. But Trafalgars true test came through the many tumultuous periods of local,

regional, and global turmoil, unrest, and financial troughs in which the company was able to not only survive,

but emerge in a stronger position.

02

Trafalgars first location. Salmiya

trafalgar.......today

The brands in Trafalgars portfolio have steadily increased during the past decade. Today, Trafalgar represents

many of the highly recognized and respected luxury brands. Although its focus was the watch and jewelry field,

Trafalgar has over the past 7 years entered the world of fashion. With a portfolio of 14 POS spread through-

out the most recognized shopping centers of Kuwait, over 175 employees, and an unmatched reputation for

professional ethics, Trafalgar is well geared to meet future challenges.

03

Trafalgars Showroom. 360o Mall

trafalgar.......tomorrow

In the coming 12 months, Trafalgar will experience a new wave of expansion both in branded boutiques and

Trafalgar showrooms seeing no less than five showrooms/boutiques and three renovations. Avenues phase III

will see the opening of two boutiques in addition to a new high-end Trafalgar concept store. Furthermore, new

showrooms will be opened in new malls such as Hamra and The Gate.

Other than showrooms, Trafalgar is in the process of migrating to a new operating system which should usher

a more accurate, practical and feasible future. The first phase, being the CRM system, has already been intro-

duced, which has already been bearing valuable returns.

For 2013, Trafalgar will be establishing a New Media department, which will focus on new forms of

marketing other than the traditional advertisements, press releases, and in and out-of-store activities.

As Kuwaits population is one of the most connected and active users in the different online-medias, Trafalgar

believes it is important to stay in tune with this new shift in communication.

04

Trafalgar Avenues project. Completion May 2012

brands

Chopard, deGrisogono, Dior, Gucci, TAG Heuer, Versace, Versace Fashion, Versus, Swarovski, Salva-

tore Ferragamo, Aigner, Givenchy and Montegrappa have a tradition of being extraordinary brands as

they are all, in their own right, charismatic about exceptional design, details (seen and unseen), and

uncompromising precision and craftmanship. With each extraordinary brand, Trafalgar has formed an

extraordinary relationship. They are the creators and we are their evangelists.

What does that mean? It means that we genuinely believe in the quality of a product that we sell and feel

compelled to create a meaningful connection between our community and our principle brands. From our

advocacy is born relationships based on trust, continuous dialogue and feedback with our principles, staff and

clients.

Trafalgar doesnt just sell unique products crafted from precious metals and stones; we build authentic

relationships with brands

05

Since its humble beginning in 1860, Chopard has continued to maintain its strict its strict discipline of qual-

ity and ingenuity, with a strong influence of graceful beauty. Today, Chopard is a leader in luxury products,

producing many of the worlds most recognized and sought after watches and jewelry, such as the Happy

Diamond collection for women, the Mille Miglia for the active man, and the impressive L.U.C. completely

hand-crafted collection for the distinguished man.

06

Chopard-Imperial Collection

Since its foundation in 1993, deGrisogono was quickly recognized as the jeweler of rich and famous. Its

founder, Mr. Fawaz Gruosi, is credited for many industry-changing creations, most notably the use of the black

diamonds. Today, deGrisogono continues its tradition of designing the most beautiful jewelry collections using

the worlds rarest stones, along with producing complicated and beautiful timepieces.

07

deGRISOGONO - Picolina

Prestige, performance, avant-garde technology and absolute reliability: these four watchwords have

characterized the TAG Heuer philosophy since its founding in 1860. TAG Heuer has since become one of the

worlds leading manufacturers of luxury, high-end and high-precision timepieces. In addition, its recent addi-

tion of the Meridiist luxury phone and its partnership with many of the worlds most recognized celebrities has

established itself as one the most desired brands.

08

TAG Heuer - Aquaracer

The Versace name dates back to 1978 Italy and has become the epitome of rock-star glamour, decadent style,

and in-your-face sexiness. Opulent colors, striking symbols, and creative patterns continue to pique curiosity

and obsess the public. Versace ties have become collectible because of their striking beauty. Luxury timepieces

by Versace have quickly established itself as a leader in the world of luxury fashion.

09

Chopard-Imperial CollectionVersace - PERPETUELLE

The Dior label is the namesake of designer Christian Dior who launched the haute couture empire in 1946.

Christian Dior Couture, a division of the whole House of Dior, designs and produces some of the worlds most

coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Today, Dior watch-

es is recognized and appreciated by the aficionados of watches and high-end fashion, being recognized for the

highest quality and refinement, yet with the Dior look in design.

10

Dior - CHRISTAL

The Versace name dates back to 1978 Italy and has become the epitome of rock-star glamour, decadent style,

and in-your-face sexiness. Opulent colors, striking symbols, and creative patterns continue to pique curiosity

and obsess the public. Today, Versace is worn by many of the top celebrities, such as Halle Berry, Paris Hilton,

and Elizabeth Hurley.

11

Versace Fashion

Founded in Florence in 1921, Gucci designs, manufactures and distributes high-quality and highly desirable

products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks,

timepieces and fine jewelry. Eyewear and fragrances are manufactured and distributed under license by global

industry leaders in these two sectors. The luxury timepieces and trendy yet sophisticated jewelry lines have had

a long history of establishing benchmarks in the world of luxury fashion.

12

GUCCI - U-Play

A heritage rich in creativity, inspired by beauty and sophistication, Salvatore Ferragamo is one of the worlds

most prestigious Italian fashion houses. Originally founded in 1927 and achieving fame as a shoemaker to the

starlets of Old Hollywood, Salvatore Ferragamo has since evolved into a leading design house. The brand has

now evolved to include many luxury lines, with the trendy yet elegant watches being exclusively represented

by Trafalgar in Kuwait.

More than 100 years of dedication have transformed the name Swarovski into the synonym for crystal. Back in

1895, Daniel Swarovski had a dream of creating a crystal so perfect that it captured both the eye and the heart.

Always pushing parameters to new extremes, Swarovski takes its medium, crystal, to new heights of brilliance.

Today, the watches stand as a testament to its heritage, with all its watches carrying its signature crystals.

13

Top: Salvatore Ferragamo - 1898 / Bottom: Swarovski- OCTEA Chrono Silver

Germanys leader in the production of high quality and refined leather products, Aigner today has built a strong

following among enthusiasts who appreciate the highest of quality and craftsmanship along with modern de-

sign. The Aigner line of watches in Kuwait is highly appreciated, with its horseshoe logo design embedded in

many of its products.

GF Ferre is a concept capturing the crossover spirit and multiplicity factor of todays young men and women.

The GF Ferre collection takes a voyage along the hallmarks of GF Ferre style, those signature shapes and lines

forever open to new and original interpretations.

14

Top: Aigner - / Bottom: GF Ferre-

From its foundation in 1952, Givenchy has continued to influence the fashion world with its cutting edge and

bold designs mixed with refined elegance. It has continued to be a favorite brand to many of the worlds most

recognized personalities, from glamorous world of entertainment (Audrey Hepburn) to starlight of the political

world (Kennedys). The watches have continued with this deep history and can be seen as a major influence

to the designs.

Italys oldest manufacturer of pens since 1912, Montegrappa epitomizes the world of refined craftsmanship

in pen making. Its strength in producing limited-edition and hand-crafted products has made Montegrappa

pieces desired and sought after by the worlds collectors. Today, the brand now has taken its experience in the

world of luxury by producing refined leather products and refined timepieces..

15

Top: Givenchy - / Bottom: Montegrappa-

showrooms

Starting from its established in 1972, the original founders aim was to offer the customer a unique shopping

experience in a luxury yet inviting setting. This vision has been carried and implemented with all the show-

rooms that have subsequently opened, from the clear Trafalgar-concept identity, to the many boutiques it oper-

ates on a franchise basis.

Chopard Boutique

Chopard Boutique Accessories

TAGHeuer Boutique The Avenues

De Grisogono Boutique

Versace Boutique

Versus Boutique

Trafalgar Salmiya

Trafalgar Al Fanar

Trafalgar Marina Mall

Trafalgar Al Kout

Trafalgar Souk Sharq

Trafalgar The Avenues

Trafalgar 360O Mall

Abreiz

Boutiques Multi Brand Showrooms

16

Trafalgar Al Kout

Starting with the its first boutique concept in 1997, Trafalgar has been one of the main proponents of branded

concepts. The boutiques managed and run under Trafalgar have continued to achieve strong results while

maintaining if not exceeding the strict guidelines set forth by the companies under representation. Today,

Trafalgar is proud to represent six boutiques through four companies, with many more planned in

the coming year.

boutiques

17

Chopard Boutique Chopard Accesseries Boutique

de GRISIGONO Boutique TAG Heuer Boutique

Versace Boutique Versus Boutique

18

Chopard Boutiques:

Salhia Mall, opened 1997

(renovated in summer 2011), Size 120 m2

Chopard Boutique

Chopard Accessories:

Fanar Mall, opened 2007

worlds first Chopard Accessories boutique, Size 35 m2

19

Chopard Accessories Boutique

deGRISOGONO Boutique:

Salhia Mall, opened 2002, Size 74 m2

20

deGRISOGONO Boutique

TAG Heuer Boutique:

Avenues phase II, opened 2008, Size 90 m2

21

TAG Heuer Boutique

Versace Boutique:

Salhia Mall, opened 2006, renovated and expanded 2008, Size 130 m2

22

Versace Boutique

Versus Boutique:

Avenues phase II, opened 2008, worlds first Versus boutique, Size 100 m2

23

Versus Boutique

The original concept designed and built by Mr. Yahya and Heidi Alansari in 1972 in Salem Mubarek still stands

today as a testament to Trafalgars long history. At its time, the original concept was considered by many as

Kuwaits luxury icon, with its solid teak-wood furniture and simple and uncluttered feel. This spirit is now incor-

porated in Trafalgars latest concept of multi-brand showrooms, with a strong emphasis on modern elegance.

multi brand showrooms

Trafalgar Salmiya:

Salem Mubarek St in Salmiya, Opened 1972, Size 120 m2

24

Trafalgar Salmiya

Trafalgar Fanar:

Opened 2001 (renovated 2007)

Corners include Chopard, TAG Heuer, Dior, Gucci, Versace, GF Ferre, Size 100 m2

Trafalgar Marina Mall:

Opened 2003 (renovated 2008),

Corners include Chopard, TAG Heuer, Dior, Gucci, Versace, Montegrappa, Size 125 m2

Trafalgar Al-Kout:

Opened 2005, Corners include Chopard, TAG Heuer, Dior, Size 95 m2

Trafalgar Souk Sharq:

Opened 2005, Corners include TAG Heuer, Size 50 m2

Trafalgar Avenues phase II:

Opened 2008 (renovated May 2011),

Corners include Chopard, Dior, Gucci, Versace, Ferragamo, Aigner, Montegrappa, deGrisogono. Special

operations include: Eyewear corner, Versace accessories unit, Size 315 m2

Trafalgar 360:

Opened 2009, renovated in Q1 2012, Size 132 m2

25

Multi Brand Showrooms

Trafalgar Fanar

Trafalgar Al-Kout

Trafalgar Avenues phase II

Trafalgar Marina Mall

Trafalgar Souk Sharq

Trafalgar 360O Mall

A sister company of Trafalgar, Abriez aims to target the clientele in a relaxed and friendly atmosphere. Abriez

retails products that cater to the younger generation, with watch brands such as GF Ferre, Aigner, Givenchy

and Versace, along with other similar-level accessories. Currently located in Avenues phase I (opened in 2008),

an ambitious roll-out of this concept is planned, with the second location scheduled to open in early 2012 in

the Boulevard Mall, Salmiya.

26

Abriez

A joint venture between Trafalgar and Dr. Mohamed Marouf, Kuwait Luxury was established in 2009 with the

aim of representing the most exclusive brands. Its first venture in this field was with the opening of

PatekPhilippe boutique in Salhia Mall in late 2009.

Kuwait Luxury plans to introduce additional brands to the Kuwaiti market in the coming few months, such as

a Harry Winston salon in Avenues phase III in December 2012, and an Ermenegildo Zegna boutique in Salhia

in April 2013.

27

Patek Philippe

With Aldeasa entering the Duty Free retail business at Kuwait International Airport in 2006, Trafalgar has suc-

cessfully brought a number of brands in the luxury section of the departure area of the airport. Through a

partnership with Aldeasa, Trafalgar has introduced Chopard, TAG Heuer and Versace with a corner/wall units,

and Gucci in a multi-brand environment.

Kuwait Duty Free

28

Kuwait Duty Free

events

Trafalgar strongly believes that in order to build a brand in the local market, successful events must be part of

a brands marketing plan. In the past year alone, Trafalgar has held many events, such as LPGA #3 -ranked

Suzanne Petersons golf clinic, a platinum sponsor in the annual Concours dElegance for vintage cars,

being partners with Kuwaits leading bank - NBK - for their VIP clients, and many more. Trafalgar has become

synonymous with celebrities, hosting events locally with many of the Middle Easts and internationally-known

celebrities, such as Nawal Zoghbi and Laetiticia Casta.

29

TAG Heuer - Golf Event on March 2011

events

30

Chopard Concord - 2012

trafalgar employees

Our sales consultants have been selected to serve the public because they are different. They are product

specialists who care about process: from initial interest, point of sale, product care and servicing.

It doesnt end there; our consultants actively follow up with our customers to query product performance,

provide helpful tips, and get feedback on how we can better our best. And finally, Trafalgars philosophy of

continues improvement means that the staff are always being trained.

31

Trafalgar Employees

media

With impressive brands like Chopard, deGrisogono, Dior, Gucci, GF Ferr, TAG Heuer, Versace, Versace Fash-

ion, Versus, VJC, Swarovski, Salvatore Ferragamo, Aigner, Givenchy and Montegrappa, we always have some-

thing to talk about. Our industry is always changing and our product designers are raising the bar with the turn

of each season. Hence, Trafalgar maintains a strong presence in the local media with campaigns designed to

keep our clients at the forefront of luxury product development and couture.

As part of our commitment to creating an unmatched customer experience, we host gala events and exclusive

new product launches. Our clients get the first opportunity to see and learn about the latest in high fashion,

jewellery and watch design while mingling with local and international celebrities. Some call our functions lav-

ish, grandiose, extravagant, ... agreed, we throw a killer party. Some of our guests even win sweet trips to events

such as Formula One Racing in Monza, Italy. Others are invited to visit the many companies we represent in

Switzerland and Italy. Its all done in the spirit of fun and enjoying what we do.

Trafalgar also has a meaningful and long-standing commitment to raising funds for good cause. Its history in

sponsoring charity events for childrens cancer care or building schools in underdeveloped countries is part of

the companys philosophy of giving back to the community.

32

Trafalgar Media Coverage

customer service

Determined to perpetuate this tradition and these skills, it has become imperative to establish a strong and

effective after-sales service center to provide a customer service worthy of its ambitions. Customer service

motivates every one at Trafalgar, and diligently provides extra quality of services and taking most care of the

precious objects that is entrusted upon it. It is no surprise that Trafalgar not only services the brand it directly

or indirectly presents, but also other brands such as Bulgari and Louis Vuitton watches.

Services and repairs are performed by specialized watchmakers, jewelers, polishers and mobile technicians.

Our Watch makers , jewelers, and mobile technicians are regularly attend training course to ensure that they

remain at the peak of their profession.

Our watch makers and jewelers are equipped with apparatus, specific tools that have been designed by respec-

tive brands.

Each watch sent to our service center is examined by a master watchmaker.

A series of tests are carried out and a detailed cost estimate is prepared (if needed), free of charge, which

is sent to you before any work is done.

Once you have accepted the cost estimate, our master watchmakers will carry out all the necessary pro

cedures, including the replacement of all worn or defective components. They can draw from a

stock of thousands of items.

After each service, your watch will be returned to you with a one-year warranty on the work carried out.

33

Trafalgar Service Center

34

contact us

Contact Us : +965 1881188

Trafalgar, General Trading Co.W.L.L

P.O.Box 174 Safat 13002 Kuwait

Executive Office: Salmiya, Al-Fanar Complex, 1st Floor.

Tel: +965 25747000

Fax: +965 25733879

E-Mail: info@trafalgarco.com

www.trafalgarkuwait.com