Embed Size (px)
Citation preview
TR Hoover CDCCommunity development corporation
Building the Ideal CommunityClosing out our 20th year in service
TR Hoover IS South DallasShared mission to turn the neighborhood from a negative to a positive
The TR Hoover Community
Hard Working WomenLead development, and know the community
Our Team
Sherri Mixon
Executive Director
Alice Alexander
Assistant DirectorBeverly Thomas
Volunteer
Kitchen Helper
Jacqueline Mixon
President and Founder
Audrey Evans
Volunteer
Building Maintenance
The Problem in our Community
Residents don’t understand value of
ownership, and lack the resources to do so.
Owning and maintaining property
leads to better communities and a
better environment for the students.
What we need
Community
Exposure
Metrics:
Social Media Followers
Event Participation
Donation diversity
Community
Education
Metrics:
Financial Education Programs
Health and care Programs
Work Training Programs
Community
Accountability
Metrics:
Local Politics Events
Community Volunteers
Student Grade Increase
Community
Partnerships
Metrics:
Partner Hosted Events
Small Business Partners
Number of Financial Partners
T.R. Hoover’s Student Impact
Summer Impact
Focusing on teaching students things that are relevant to our local community.
Providing 9 fields trips for 45 students42 from the South Dallas neighborhoodOnly paid $25 for the whole summer
Fish HatcherySenator West’s OfficeWildlife Park in Fossil Glenrose, TXSplash dayBonton FarmsNasher MuseumState Fair visitTrevor Rees Jones CampPolice Station Visit: Southeast side
Student Exposure
Focus on giving students experiences typically inaccessible.
Showing the possibilities that can come with hard work and persistence
Nearly all students come from a home where there is no father figure, or there has been negative exposure to violence or risky behaviors.
Student Current Activities
After school programming for our future community
Monday through Thursday
Hot meal
Homework help
Enrichment
Example: drama production
Nov. 17th and 18th
Support: Onstage Theater
Community Exposure
Diverse Number of Community Partners
New Galilee Church
Trinity Baptist Church
New Hope Baptist Church
Senator Royce West
Congress Woman Bernice Johnson
Nutriservice Inc
Hockaday School
United Way
R Kelly
State Fair of Texas
Ashford’s Hospitality
Fraizer Revitalization
Community Events
Me First Community Health and Wellness Initiative
Started by TR Hoover
Addresses needs from head to toe
Partnered with local hospitals and health orgs.
15th annual Thanksgiving Dinner To Go
Give out over 300 dinners to the community
Marketing Strategy and Plan
Improving T.R. Hoover’s Impact
through strategic marketing
Community Exposure Strategy
Targets
Donors: (Want)
Story
Community success
Meaningful impact
Community: (Want)
Resources
Education
Ownership
Marketing Personnel
Financing infrastructure
Marketing Campaigns
TR Hoover Needs
More details on following slides
Build up social media presence
More followers -> donations , Inviting to partners, Community uses social media
Increase significant donations (>$1,000)
Building payroll into the organization
Resulting Impact
