TPE/01beyond a product catalog. a love about Taipei, Creative, and Apple.
CITY SKETCHINTERVIEW WITH ALBERT TANG
TPE CATAZINE NO.01 SUMMER 2009
2 | TPE CATAZINE by essential tpe
How it all started.In 2005, essential tpe announced its first product the ultra protection sleeve which resembled their concept of how an insanely great product would look like. In spring 2006, essential tpe was ocially founded by isaiah creative at Taipei. Germinating in a beautiful metropolis, it consisted of a group of local designers and manufacturers with passion
to deliver their ideas as products.
What we believe in.We at essential tpe believe that great products comes only from great designs. We consider every single detail dur-
ing the design process, and besides form and function, we believe in the perceived atmosphere of our products. We
endeavor to deliver our best to you through the development of our products while maintaining the highest possible
quality that reects your personal taste.
The mother city and the mother community.We focus on delivering fashionable, easy-to-use, innovative consumer products that reects your lifestyle. After all, we
are a local company which always support and benefit the local community: We hire local designers, work with local
manufacturers, and ensure everyone has been fairly paid. Located in Taipei (TPE), our parent company isaiah creative holds the largest designer convention in Taipei and numerous Macintosh communities abroad. We pay tribute to this humanity thru our practice for now and forever, with aim to make the community a more fun and creative place.
designT3, Pecha Kucha night Taipei
TPE CATAZINE by essential tpe | 3
www.albertang.idv.tw Flickr : www.ickr.com/photos/asa1979
1 1/60 1/250
4 | TPE CATAZINE by essential tpe
City Sketch / Tokyo / Life
TPE CATAZINE by essential tpe | 5
City Sketch / NYC / Freedom of Times Square
6 | TPE CATAZINE by essential tpe
T P E
City Sketch / NYC / Abstraction
TPE CATAZINE by essential tpe | 7
City Sketch / NYC / Where is art?
City Sketch / NYC / Relationship
8 | TPE CATAZINE by essential tpe
A L B E R T
City Sketch / NYC / Where is art?
City Sketch / Taipei / Bing Lan
TPE CATAZINE by essential tpe | 9
10 | TPE CATAZINE by essential tpe
Introducing the ultra protection sleeve family.
First announced in 2005, our ultra protection sleeves had became bestsellers. Nowa-
days, theyre still preferred by valuable Apple laptop users all over the world. Comes
with two different designs and 4 different sizes available for all Apple laptops.
Meet the signature..
TPE CATAZINE by essential tpe | 11
14 | TPE CATAZINE by essential tpe
Slim, but strong..
The ultra protection sleeve slim are the latest product line of the ultra protection
sleeve family. The Sleeve is made with durable, compressed EVA foam embraced
between a cross-waved, Nylon 1680D outfit and an ultra-soft interior lining which
protects your laptop from any scratches. Each sleeve are tailored specially for your
laptop, made with aim to perfectly fit your beloved unit while at the same time
maintaining a durable, elegant and ballistic look.
Ultra Protection Sleeve Slim
Available for Macbook, Macbook Pro
Price from 44.9 USD
Macbook, Macbook Pro
1350 TWD, 368 HKD
TPE CATAZINE by essential tpe | 15
16 | TPE CATAZINE by essential tpe
Pecha Kucha Night, devised by Astrid Klein and Mark Dytham (Klein Dytham architecture), was conceived in 2003 as a place for
young designers to meet, network, and show their work in public.
But as we all know, give a mike to a designer (especially an architect) and youll be trapped for hours. The key to Pecha Kucha Night is its patented system for avoiding this fate. Each presenter is allowed 20 images, each shown for 20 seconds each giving
6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives
more people the chance to show.
Pecha Kucha (which is Japanese for the sound of conversation) has tapped into a demand for a forum in which creative work can
be easily and informally shown, without having to rent a gallery or chat up a magazine editor. This is a demand that seems to
be global as Pecha Kucha Night, without any pushing, has spread virally to over 100 cities across the world. Please Come and
Check out the Pecha Kucha Night Taipei edition, which hold by essential tpes mother company, isaiah creative, at its mother city, Taipei.
Pecha Kucha NightMark Dytham Astrid Klein Mark Dytham2003 100
Pecha Kucha Taipeiessential tpe200612371220X20 Pecha Kucha
Pecha Kucha Pecha Kucha Pecha Kucha
essential tpe Pecha Kucha Nightdesign T3
TPE CATAZINE by essential tpe | 17
Ultra Protection Sleeve
Available for Macbook, Macbook Air, Macbook Pro
Price from 39.9 USD
Macbook, Macbook Air, Macbook Pro
1200 TWD, 338 HKD
18 | TPE CATAZINE by essential tpe
reduce reflection from bright light.enhance color contrast.maintain screen image quality.
do it all at a time. no compromise.introducing vivid protector ar.probably the best anti-reflection screen protection film for your macbook pro.
vivid protector ar. macbook pro
Product will available from July 2009. Price from 35 usd 990248, available for Unibody Macbook Pro 13 and Macbook Pro 15
TPE CATAZINE by essential tpe | 19
BLUE MAN GROUP
Master World Tour Taipei8/19-8/23 at Taipei Arenaticket info : www.ticket.com.tw if y
l us t
m20 | TPE CATAZINE by essential tpe
SPEAKER LINEUP : / /
/ biaugust - 28 / Asia Art Archive Jason / Incoming
/ / /
/ Sasson Kung / IKEA
SAVE THE DAY for Pecha Kucha night Taipei Vol.7
July 4th, 2009 Door open at 19:00 Event Start at 20:20
See you at Xue Xue Institute Nei Hu
Admission : 200 TWD at door for more information please visit www.peachkucha.tw
TPE CATAZINE by essential tpe | 21
(Distributor) www.hoom.me +886 2 6639-8448 K-Mall 501F11 +886 2 2389-2088 NOVA 23(NOVA)318 +886 2 2388-4845 NOVA 1(NOVA)137 +886 2 2331-9480 1882 +886 2 2874-8140 Sogo 458 +886 2 8771-7310 Sogo 3008 +886 2 8772-4421 407~409 +886 4 2706-8556 68B1 +886 4 2328-8882 NOVA 508(NOVA)B22 +886 4 2329-3177 NOVA 508(NOVA)105 +886 4 2329-8116 181B1 +886 6 234-6929 250A06 +886 6 228-0807 21B1(1) +886 7 335-6782 777B1 +886 7 550-5819 15 +886 2 3322-3773 219 +886 2 2773-0311 1791 +886 4 2225-3488 NOVA 510(NOVA)B02 +886 4 2329-6026 www.byja.com
22 | TPE CATAZINE by essential tpe
C & D Group Ltd. (Distributor)
Office (Kowloon) +852 2395-1838 Unit B, 8/F., Lucky Horse Ind. Bldg., No.64, Tong Mi Rd.
Wanchai +852 2834-3931 Shop 218-219, 2/F., Computer Center, 130 Hennessy Rd.
Mongkok +852 2332-6678 Shop 306, 3/F., Mongkok Computer Center, 8 Nelson St.
Causeway Bay +852 2833-8338 10/F., 555 Hennessy Rd. (SOGO)
+852 2881-0171 Shop 1107, 11/F., Insquare Windsor House, 311 Gloucester Rd.
Tsim Sha Tsui East +852 2196-1388 Wing On Plaza, 62 Mody Rd.
Taikoo Shing +852 2885-7588 Cityplaza, Unit 074 & 144, 18 Taikoo Shing Road,
Mong Kok +852 3583-0621 Rm. 1902, Pak Po Lee Comm. Bldg., 1A-1K Sai Yeung Choi St.
Macau +853 2871-7428 Shop P, V & W, G/F, Macau Square, 81-113 Av. Dr. Mario Soares
Hey ! You may also want to check out our website at www.essentialtpe.com for the up-to-date store locations !
Join Us ! We are looking for essential tpe resellers and distributors. Please feel free to contact with us at firstname.lastname@example.org
TPE CATAZINE by essential tpe | 23
essential tpe are trademark registered by isaiah creative company in Taiwan and all other countries. All rights reserved. Apple, Macbook, Macbook Pro, and Macbook
Air are trademarks of Apple Inc. Registered in the US and other countries. All other trademarks are property of their respective owners.
(essential tpe authorised reseller )
Address : No.23th, Lane 15th, TienXiang St.
XinZhuang City, 242 Taipei
Fax : +886-2-2903-3878
General Inquire : email@example.com
TPE inquire : firstname.lastname@example.org
Sales Inquire : email@example.com