Embed Size (px)
Citation preview
TOWES UPDATES
AGENDA
What’s new with…• TOWES
• Staff
• Distributorships
• Sales and Marketing
• the TOWES product line• Assessment and training solutions
• New products
• Update processes
The TOWES Team
The TOWES Team
• Production TeamAlisa Foreman
Fatma Suleiman
Evangeline Managat
Test and product sales
Distributorships
Processing test booklets
Customer support
The TOWES TeamProduct Development Team
Melissa Gardner
Meghan Barton
Kaesy Russnak
Melissa Wheeler
New product development
Research & national initiatives
Consulting & training solutions
Website & marketing
The TOWES Team
• Operations TeamConrad Murphy
Krista Medhurst
Tara Gray
Business Development
Operations & Finance
New TOWES Distributors & Customers
New TOWES Distributors
Portage College – AB
Okanagan College – BC
ISETS (Interior Salish Employment and Training Society) – BC
Mine Training Society – NWT
New TOWES DistributorsCollège Lionel-Groulx and 10 sub-distributors:
Cégep Beauce-Appalaches
Cégep de Chicoutimi
Cégep Limoilou
Cégep Marie-Victorin
Cégep de l’Outaouais
Cégep de Sainte-Hyacinthe
Cégep de Sept-Îsles
Cégep de Sherbrooke
Cégep de Trois-Rivières
Institut de formation aérospatiale (IFA)
TOWES User Categories• Distributors
Work directly with TOWES
May resell assessments
Some have exclusivity within a region
• Third-Party Agreement HoldersWork directly with an existing distributor
Terms of use negotiated directly with a distributor
May not resell assessments
TOWES Distributors & Third-Party Users
• Approximately 250 Distributors and Third-parties using TOWES across Canada
New Customers
Canadian Home Builders
Canadian Coast Guard
BC Aboriginal Mine Training Association
Tri Arch Adult Learning
John Howard Society of Ottawa
Xstrata Nickel
Newmont
Chinook Edge School District
Policy and Procedure Update
Administrator Training
Administrator Certification
Online training and certification exam
All test administrators must complete this training before the end of November
Starting December 1st, 2010 results will only be issued to certified administrators
Training is intended for TOWES users only –inactive administrators will be deleted
Training will continue to be offered free of charge – fees will be implemented at a later date
Online Testing DocumentationAll test administration documentation is now online, including:
Preparation Guide
Administrator’s Handbook
Test Site Record (completed online)
Guide to Interpreting Results
Update client information
Lead Administrators may view all their authorized test users
Quality Measures
• Ensure consistency in test administration
• Ensure accuracy of results
• Protect the rights of the test taker (confidentiality and fairness in testing)
• Currently, over 700 individuals administer TOWES across Canada
Sales, Marketing and Promotion
TOWES Sales 09/10
• 13,299 tests sold
TOWES Sales 09/10
• G-Series most popular
• Apprenticeship and Administrative strong sellers
• Busiest months for sales and production March – June
• Largest increase in sales – French versions
Marketing - towes.com
TOWES on Twitter
• Have a need for #EssentialSkills training at your org? Contact us about receiving TOWES ESO licenses at no-cost http://www.towestimes.com/9:15 AM Oct 7th via web
• Life_Literacy Take the International Literacy Day Challenge on September 8. This year’s theme is workplace: Take a professional development course. #ILD 1:32 PM Sep 7th via HootSuite Retweeted by TOWES_BVC
• Latest: Improving Workplace #Literacy Saves Lives http://www.digitaljournal.com/pr/78594 8:40 AM Jul 22nd via web
TOWES on facebook
Online Marketing
TOWES Times Blog
Announcements & News
Quick links
TOWES, Literacy and Essential Skills Community of Practice – coming soon
Online Marketing
• TOWES Endorsement Program – coming soonOpportunity to market distributor’s products
Could include ES tools, training programs, work readiness, etc. Must relate to the TOWES product line
Formal review of the product against a set series of criteria
Endorsed products will be marketed through website and other sources
Current Product Line
TOWES Assessments
• Complete Product Line:General Series (G1, G2, G3)
Sector Series (Manufacturing, Apprenticeship, Admin, Aerospace, Trucking, Health)
French (G-Series, Apprenticeship, Admin, Manufacturing )
TOWES Online (G2)
TOWES Health
New version of TOWES available for use in low stakes testing
Level 2/3 test best used for entrance to employment and in training programs
Dental Assistants, Aides, Patient Services Associates, Lab Technicians, Practical Nurses
Training Solutions• Hard-copy Essential Skills materials:
Building Workplace Essential Skills
A Day on the Job
• Online Essential Skills materials:Essential Skills Online
Essential Skills Direct
• Other (for Immigrants): Winning Label – Introduction to WHMIS
On Target!
Success in the Workplace
Drug Speak
Professional Development
• Introduction to TOWES and Essential Skills
• Custom training:Understanding and interpreting TOWES test results
Case studies and best practices in workforce training and development
Developing curriculum and integrating Essential Skills into college-based programs
Data Analysis & Consulting
• Data analysis and reporting:an in-depth look at the Essential Skill levels of a particular group or population
Findings report
• Consulting:training and program design, strategic HR planning such as recruitment, promotion, succession planning or training
Bow Valley College Products
• Success in the WorkplaceCommunications and business skills training for professional immigrants
16 weeks (3 hours classroom / 3 hours online)
Train the trainer session
Bow Valley College Products
• Canadian Drug SpeakHealth care professionals in medicine, nursing and pharmacy
CD-ROM and booklet
Accurate pronunciation of 1000 Canadian drugs
Workplace Essential Skills Certification Training
• Entry-Level Certification
• January 17th to 21st in Calgary
• Carol Macleod and Associates
• Seats reserved for distributors and third-parties until November 16th
• Info @ towes.com
Purchasing and Ordering Information
Ordering Information – Other Products
• Testing Productsordered through distributors
standardized pricing
• Training Products ordered through distributors (wholesale pricing)
standardized pricing
• Consulting, Analysis and Otherarranged through distributors
pricing based on scope of work
$ Special Conference Pricing $
Offer valid until November 30th, 2010
10 % discount:General Series (excluding the G2)
Sector Series (Health, Manufacturing, Office Administration)
French
15% discount on all training products (ESO, BWES, Winning Label, On Target)
Only available for conference delegates
Contact TOWES for details and restrictions
Thanks!
