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Good morning Nikolay, let us know about you

I am living in St. Petersburg, Russia, was born and brought up there in theamily o high school teachers and researchers. Historically my relatives

came St. Petersburg/Leningrad rom the central european parts o the

Russian Empire and the Soviet Union. Among their activities were agricul-

ture, handicrat, trading, medicine, military service, science, engineering

and even Orthodoxy church diplomacy. In 1985 I got economic degree

and my rst job was in creation o some methods to govern knowledge

intensive industries in the state. Perhaps this dened my uture interests

o what knowledge is, how it can inuence wealth creation, etc. Sport, es-

pecially sprint running, also is among my interests rom early childhood

thanks to my ather who was my coach. I won some city and country le-

vel competitions in 100-200-400 m dash and I would stress that without

knowledge creation, its proper distribution success and competitiveness

in sport is impossible. The same is true or other activities, I think.

As a consultant with a new vision, how do you defne

success in business?

Success in business is probably a question o power and consists in cre-

ation o new markets where producers o goods and services and custo-

mers are interconnected by good eedback - market 2.0. But i to add

there a money like ination-ree instrument or exchange, success would

be outstanding.

What is The Knowledge Person concept?

The Knowledge Person concept I created in the beginning o this cen-

tury. It cames into being when I realized that impossibility to separateknowledge rom personality is the very na-

ture o knowledge that denes uture hu-

man centric society and economy, the u-

ture that is in hands o every knowledgea-

ble person - the Knowledge Person. And it

seems people understand it when joining

the Knowledge Persons on Google groups

and For Knowledge Persons group on

LinkedIn.

Another dimension o the Knowledge

Person concept was brilliantly ormulated

by a ellow Knowledge Person, investment

banker rom the NL. He said: ... in all res-

pects intelligent people searches in ree

time to something that satisy them at the

same level they are used to be in their work-

ing environment .... The more knowledge

era is closer to us, the more problematically

to separate work and ree time rom each

other. Most prominent example o it is clas-

sical art a language in which every eternal

question nds its answer in a unique way

- knowledge. Science and technology have

the same source o creativity that art also

has knowledge. Even not consumption,

but sharing o science, technology and artneed knowledge. People who do this cre-

ate, produce, share knowledge - we can

name the Knowledge Persons. Perhaps in

the nearest uture, I hope, we can experience a new kind o luxury events

where classical art, science and technology, hope Russian classical art, sci-

ence and technology as well, meet each other in some seamless ormat tosatisy both esthetic and business needs, but we shall live and see (smile).

Why you have created this new concept?

Initially I thought that the Knowledge Person concept helps in manage-

ment consulting. I you structure your business by answering a ew ques-

tions what, why, who, where, etc., connect the answers with documents

which dene the cash ow, its time you can see, measure and thereore

manage competitiveness o your business in a simple way. That is why I

started experimenting with KnowledgePerson.com. Over time it was clear

that the spectrum o the Knowledge Person concept is wider. Goods

and services can be o excellent quality but sometimes poorly described

because the language is difcult to manage. Description is the rst thing

- the intangible thing - any customer deals with beore touches the real

thing. Understandable or knowledge based descriptions or goods and

services is difcult to overvalue. Thereore, I think, the Knowledge Per-

son concept can be o service as a meta brand which emphasizes the

description quality o the branded goods and services or emphasizes

newly created ones, lets say, in jewellery, ashion, business accessory and

in other luxury industries.

And how to be a Knowledge Person?

I think every Knowledge Person has only own nerve center (no wisdom

o crowds, rule o majority, etc.). Every decision is individual, but can be

discussed, checked and corrected in collaboration with others. It is closer

to meritocracy, but the best word or it, I think, is the Russian one - samo-derzhavnost () - mean-

ing similar to govern onesel.

How can the Knowledge Person concept

could helps the luxury industry? Give us an

example

As I have said beore, everything luxury

must be well-described and the Know-

ledge Person concept could help the luxu-

ry industry in it. Also, to me luxury means

something individually oriented, preerably

hand work, unique as everyone rom us. An

example is K. Faberge during the Russian

Empire creative antasy, very innovative

management, sharing commission among

the creative workers instead o salary, as

ar as I know. Almost 100% auction sales

ability. Still unsurpassed! But lets imagine

something like that as the market 2.0 and

well-described ...

Mr. Nikolay Kryachkov can be

reached in St. Petersburg, Russia.

E-mail: nkryachkov@gmail.comSkype: nikolay.kryachkov

Website:KnowledgePerson.com

Nikolay Kryachkov, a consultant with a new vision,creator of the Knowledge Person concept.

by Totalprestige MagazineStaff

Interview with Nikolay Kryachkov