Embed Size (px)
DESCRIPTION
The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Citation preview
analyzed by
Top Australian Brands on Social Media – July 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in Australia (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
A closer look into these
sectors & brands
Mercedes Benz Australia – Fan Engagement
Mercedes Benz Australia focused its content strategy on posting pictures of models of their cars.
This gave the brand a fan engagement score of 182, which is much higher than the Australian
Automotive sector average.
FlyScoot Australia – ‘Xmas in July’
FlyScoot Australia’s Xmas in July offer and Instagram contest engaged well with its fans.
NAB – ‘Renovation or Vacation’ Contest
NAB conducted a ‘Renovation or Vacation’ contest with a chance to win $10K towards one or the other. Posts around the contest engaged well with its audience.
David Jones – Spring Summer Fashion Launch
David Jones posted more updates around the Spring Summer Fashion Launch in July
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in Australia (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
A closer look into these
sectors & brands
Sportsgirl - #Sportsgirlatsplendour
Sportsgirl tweeted atleast twice a day. 49% of their tweets were proactive and 46% were replies.
#Sportsgirlatsplendour was the most used hashtag
Ford Australia - #RangerRivals
Ford Australia tweeted more around the Ranger Rivals game and the 24 Hour Fiesta Quiz.
The Top Hashtags were #RangerRivals and
#24HRFiesta
Redbull Australia - #RBMASplendour
Redbull Australia tweeted a lot around the RBMA music event and #RBMASplendour was the most
used hashtag during the time period analyzed
HBF – #GoodFoodandWineShow
HBF Health created buzz around the Good Food and Wine show by running a contest to give away 12
double passes to the show.
#GoodFoodandWineShow and #GoodFood were the most used hashtag during the time period analyzed.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
SO
A closer Look at Selected Top
Brands
Kia Motors Australia
Series 2 Kia Sportage
Kia Motor’s Series 2 Kia Sportage video, which was released on 22nd July, garnered more than 300,000
views in a single day.
AAMI Insurance
Switched On Stories
AAMI’s video on asking customers to share their Switched On Stories on Facebook was the most
watched video on its YouTube channel in July
Target Australia
Gok The Look – Mix it up to find the perfect fit
Target Australia’s Gok the Look video was the most watched video on Target Australia’s YouTube channel with over 216,000 views
during the time period analyzed
About Unmetric :
THANK YOU
Please contact us at
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
