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The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
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analyzed by
Top Australian Brands on Social Media
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in Australia (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
A closer look into these
sectors & brands
Comparing Top Automotive Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Hyundai Australia
186,354 20.02 % 4.1% 34 43 83 1.2 %
Mercedes Benz Australia
83,273 9.4 % 10 % 23 251 9 -
Holden 390,164 1 % 1.3 % 28 65 31 -
Audi Australia 64,899 0.91 % 11.2 % 74 134 21 4.8 %
BMW Australia 96,030 1.3 % 6.5 % 36 169 22 -
June 2013
Comparing Top Aviation Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Qantas 391,788 6.5% 3.2% 19 93 526 49%
Virgin Australia 264,468 4.8% 3% 33 48 322 26.4%
AirAsia Australia 120,979 0.64% 0.73% 7 78 62 27.4%
FlyScoot Australia 51,365 5.8% 2.1% 26 27 9 11.1%
Cathay Pacific Airways
(Australia) 17,174 2.2% 1.6% 13 31 8 -
June 2013
Virgin Australia – Customer Service
12:59:46
10:45:25
1:11:28
1:00:08
AirAsia Australia
Qantas
FlyScoot Australia
Virgin Australia
Comparing Top Banks
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Commonwealth Bank
480,5101 8.7 % 3.1 % 21 76 356 89.9 %
NAB 104,019 6 % 2.3 % 34 21 165 47.9 %
Westpac 61,740 10.8 % 4.2 % 56 18 80 38.8 %
BNZ 14,713 6.4 % 4.8 % 14 121 20 -
Bankwest 21,872 3 % 5 % 14 42 13 -
June 2013
Commonwealth Bank - Dollarmites
Comparing Top Retail Chains
June 2013
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan Posts
Admin Responded
Total Fans Fan Growth
Coles Australia 502,744 19.5% 7.8 % 51 68 611 2.3 %
Woolworths Australia
500,351 0.59 % 2.6 % 38 74 801 25.8 %
Boohoo.com 288,966 5.3 % 3.5 % 87 22 6 33.3 %
Big W 230,622 3.4 % 3.8 % 83 24 520 11.5 %
Target Australia 349,293 1.8 % 1.9 % 54 25 375 12.8 %
Woolworths Australia - Contests
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in Australia (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
A closer look into these
sectors & brands
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
UGG Australia 57,398 0.09 % 41 42 5 0:17:26
Quickflix 2,605 1.8 % 233 36 11 8:19:14
Sports Girl 17,972 1.9 % 32 36 2 14:21:17
Crocs Australia 337 0.61 % 17 2 1 -
Cotton On 16,466 2.6 % 3 24 10 21:25:15
Comparing Top Retail Brands
June 2013
Quickflix – Sydney Film Festival #SydFilmFest
Comparing Top Automotive Brands
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
Mazda Australia 6,202 10.8 % 411 25 111 0:16:18
Kia Australia 7,550 15 % 103 15 3 5:51:56
Holden 10,176 4.1 % 40 86 65 2:59:13
BMW Australia 4,281 6.1 % 36 13 13 0:09:50
Hyundai Australia 3,146 4.9 % 12 6 22 22:25:42
June 2013
Kia Australia - #SmartSolutions
Comparing Top Aviation Brands
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
Qantas Airways 123,424 2.5 % 27 524 4 9:12:37
Virgin Australia 92,819 2.7 % 23 814 2 0:33:19
Jetstar Airways 46,562 3.4 % 15 603 9 6:26:20
Cathay Pacific Australia
2,232 2.2 % 32 31 4 13:56:29
June 2013
Virgin Australia – Customer Service
13:56:29
9:12:37
6:26:20
0:33:19
3:33:00
Cathay Pacific Australia
Qantas Airways
Jetstar Airways
Virgin Australia
Australian Aviation Sector Average
Average Response Time
Comparing Top Insurance Brands
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
Bupa Australia 3,465 3.8 % 133 98 14 5:13:18
AMP 1,460 6.4 % 26 13 2 8:52:20
AAMI Insurance 742 3.8 % 5 39 4 1:34:49
HBF 804 5.6 % 48 12 8 27:06:13
NIB Health Funds 990 2.7 % 6 19 2 34:30:41
June 2013
Bupa Australia - #HealthyChat
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
SO
A closer Look at Selected Top
Brands
Holden Australia
Can Barina save your relationship?
Coles
One Direction Facebook Competition
McDonald’s Australia
Darrell Lea Rocklea Road Shake
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Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
