TOP 100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

3132

3334

3537

3837

3940

4142

4344

4546

4748

4950

5152

535455 W56575859606162636465666768697071727374757677787980818283

8485

8687

8889

9091

9293

9495

9697

9899

100

$557.1 Bil.

6%Technology

$ 106.2 Bil.

1

+29%

Market-Driven

Retail

$ 58.0 Bil.

2

+22%

Market-Driven

Telecom Providers

$ 57.9 Bil.

3

+1%

State-Owned

Banks

4

$ 31.5 Bil.-8%

State-Owned

+58%

Technology

$ 23.9 Bil.

5

-11%

Market-Driven

Technology

$ 20.4 Bil.

6

+10%

Market-Driven

Banks

$ 18.4 Bil.-7%

7

State-Owned

Insurance

$ 16.5 Bil.

8

+5%

Market-Driven

Banks

$ 14.8 Bil.-9%

State-Owned

10

TOP 10 MOST VALUABLE CHINESE BRANDS

NEWCOMER BRANDS

TOP 10 IN BRAND CONTRIBUTION

$ = Brand Value% = Brand Value Change 2017 vs. 2016

BrandZ™ measurementof brand strength.

TOTAL VALUE OF TOP 100CHINESE BRANDS

TOP 100TOTAL VALUEINCREASED

FIRST TIME:When competing in China,Chinese brands surpassmultinationals in BrandPower, the BrandZ™metric of brand equity.

Alcohol

$ 16.2 Bil.

9

+41%

State-Owned

# = Top 100 Rank $ = Brand Value

CATEGORY VALUE CHANGES20 Categories: 12 , 1 , 7$ = Total Category Value

Education

Xueersi

+43%

Education

New Oriental

+41%

Alcohol

+36%

Alcohol

+32%

Travel Agencies

+43%

Technology

TOP 10 RISERS

+37%

Home Appliances

+35%

HomeAppliances

+29%

Technology

+36%

Technology

#40

Market-Driven

$ 2.2 Bil.Retail

State-Owned

$ 1.5 Bil.Banks

#48#40

Market-Driven

$ 1.3 Bil.Technology

#50

Market-Driven

$ 0.9 Bil.Apparel

#62

Market-Driven

$ 0.4 Bil.Travel Agency

#79

Market-Driven

$ 0.3 Bil.Cars

#93

Market-Driven

$ 0.2 Bil.Home Appliances

#99

Travel Agencies

$ 2.9 Bil.3 brands

Education

$ 2.1 Bil.2 brands

+46% +46%

Apparel

$ 1.8 Bil.3 brands

+35%

Alcohol

Cars

$ 3.1 Bil.4 brandsRetail

$ 74.2 Bil.6 brands

Technology

$ 163.7 Bil.10 brands

+24% +22%+16%

+1% 0%-3% -6% -6% -6%

-14%

-25%-31%

+20%

$ 25.9 Bil.11 brands

HomeAppliances

$ 9.3 Bil.8 brands

Hotels

$ 1.2 Bil.3 brands Healthcare

$ 5.9 Bil.3 brands

Food & Dairy

$ 15.4 Bil.6 brands

PersonalCare

$ 1.6 Bil.3 brands

TelecomProviders

$ 71.4 Bil.3 brands Banks

$ 93.3 Bil.10 brands

Airlines

$ 11.1 Bil.4 brands

Insurance

$ 38.3 Bil.6 brands

Oil & Gas

$ 21.9 Bil.2 brands

RealEstate

$ 12.4 Bil.9 brands

BabyCare

$ 0.3 Bil.1 brands

JewelryRetailer

$ 1.4 Bil.3 brands

Letv - TechnologyMarket-Driven

Tencent - TechnologyMarket-Driven

Mengniu - Food & DairyState-Owned

Baidu - Technology Market-Driven

FortuneFood & DairyState-Owned

Sina - TechnologyMarket-Driven

Yili - Food & DairyMarket-Driven

Tsingtao Beer AlcoholMarket-Driven

Robam - Home AppliancesMarket-Driven

Lao Feng XiangJewelry RetailerState-Owned

TOP 10 IN OVERSEAS REVENUE % of total revenue from outside China$ = Brand Value # = Top 100 Rank

Technology$ 3.3 Billion

# 27State-Owned

72%Technology$ 20.4 Billion

# 6Market-Driven

58%Home Appliances

$ 0.3 Billion# 92

State-Owned

44%Airlines

$ 4.8 Billion# 20

State-Owned

36%Airlines

$ 3.0 Billion# 29

State-Owned

35%Oil & Gas

$ 9.6 Billion# 15

State-Owned

PetroChina

31%Home Appliances

$ 2.8 Billion# 30

Market-Driven

30%Airlines

$ 2.4 Billion# 33

State-Owned

26%Home Appliances

$ 0.4 Billion# 83

State-Owned

22%Technology$ 1.4 Billion

# 49Market-Driven

47%

+9% +8%+3% +2%

% = Brand Value Change 2017 vs. 2016

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