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1Top 10 Reasons ForBusinesses To Adopt Beacon Technology
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Introduction
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The word Beacon actually means something visibly attractive
or
bright enough to convey a message or act as a signal.
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iBeacon
Apple Inc. introduced iBeacons A Bluetooth based indoor
positioning and proximity (Distance/Time) based messaging
system
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Beacons
As the technology gained popularity, more and more companies
emerged exclusively for Beacon based technology and a new era
of
enterprise mobility has begun
Some of the Leading Beacon Manufacturers:
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Top 10 Reasons
Beacons are changing the way businesses interact and engage with
their customers. Mobility is becoming a mandatory component for
any Business infrastructure and hence Beacons.
Lets look at the top 10 reasons why your business should embrace
Beacon Technology
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Reason 1: Low IT Investment
Businesses need not have to invest in millions
Beacons are low powered and low cost hardware
It contains Bluetooth chips that can act both as a transmitter
and a receiver
Most of the companies offer three of such Beacons for less than
100 USD
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Reason 2: Rapid Kick Start
Rather than months or weeks, it only takes days to put Beacons
to work
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Reason 3: Automation at its best
It requires one time setup and thats it
Beacons can be configured to push messages based on various
parameters such as
Arrival of a user in its range
Specific time interval
After any specific event
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Reason 4: Low Maintenance Cost
Compared to other enterprise applications such as ERP, CRM or
Marketing application, hardware maintenance or health check for
the
system is completely avoided in case of Beacons
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Reason 5: Highly Context Sensitive
Context based advertisement is the key for marketing independent
of the industry
Individual Beacons can be set to display targeted message based
on a defined criteria
(mobile device used, location of the mobile device etc.)
A single Beacon can display multiple messages based on the
context of the receiver
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Reason 6: Universally Applicable
Guide your Customers:
Airports
Hospitals
Museums
Shopping Malls
Conference Halls
Display Ad Content, Offers and Discounts
Retail Shops
Hotels
Restaurants
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Engage with your Employees/Students
Manufacturing Plant
Universities
IT Firms
Collect Customer feedback:
Any Industry
And much more.
Industry Vertical is definitely not a constraint for Beacon
Technology..
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Reason 7: Future Ready Businesses
Usage of mobile devices increases exponentially every year
Engage with your customers in a mobile way.
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Reason 8: Delight your Customers
Context sensitive engagement
Segmented marketing
Real-Time Navigation
Option to post feedback or survey
Integration with mobile wallet payment
To put it simple, Delighted Customers..
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Reason 9: Beyond basic - Analytics
Beacons can also receive information from users (with their
permission)
Analyses user behavior
Builds a database of users patterns
All these can act as invaluable source for Business Intelligence
and Data Analytics to gain
powerful insights
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Reason 10: Continuous Evolution
Beacons is and will be an evolving technology
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Plan
Develop
DeployCapture Results
Analyze
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Karya Beacons
Karya Technologies is a leading and a comprehensive IT service
provider
We have helped several organizations to rationalize the way they
engage their customers
For More Information: www.karyatech.com
To contact our Solutions Experts: [email protected]
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