TOC - Global Precision Agriculture Market Analysis & Forecast (2014-2022)

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GLOBAL PRECISION AGRICULTURE MARKET ANALYSIS & FORECAST (2014-2022)

Technology (VRA, Soil Mapping, Yield Monitoring, Precision Irrigation)

Global Precision Agriculture Market Analysis & Forecast (2014-2022)


TABLE OF CONTENTS

1 EXECUTIVE SUMMARY ........................................................................................... 13

2 REPORT DESCRIPTION .......................................................................................... 19

3 RESEARCH METHODOLOGY ................................................................................ 21

3.1 BIS RESEARCH METHODOLOGY ............................................... 21

3.1.1 RESEARCH METHODOLOGY FOR PRECISION FARMING MARKET .......................................................... 22

3.1.1.1 Geographical Analysis ................................................ 23

3.1.1.2 Demand Side & Supply Side Analysis ............................ 23

3.1.1.3 Data Synthesis & Bridging .......................................... 24

4 MARKET DYNAMICS ............................................................................................... 25

4.1 INTRODUCTION ...................................................................... 25

4.2 MARKET DRIVERS ................................................................... 25

4.2.1 BURGEONING POPULATION AND ENDANGERED CONCEPT OF FOOD SECURITY ........................................ 26

4.2.2 MODERN TECHNOLOGIES AND IT PUSHING THE DEMAND OF PRECISION FARMING TECHNIQUES ............ 27

4.2.3 THE INEXTRICABLE LINK BETWEEN PRECISION FARMING AND SUSTAINABLE DEVELOPMENT ................. 28

4.2.4 THE ECONOMIC BOOM IN THE ASIA PACIFIC REGION .... 28

4.2.5 THE FEATURE OF NUTRIENT MANAGEMENT .................... 29

4.3 MARKET CHALLENGES ............................................................. 29

4.3.1 PAUCITY OF AWARENESS AND ABSENCE OF DEDICATED EDUCATION OF PRECISION FARMING AMONG THE FARMING SECTOR ....................................... 30

4.3.2 PROCESSING, STORING, AND MANAGING VITAL AND ENORMOUS AMOUNT OF DATA ....................................... 30

4.3.3 LACK OF STANDARDS AND CONTRAINTS ON EXCHANGE OF DATA BETWEEN SYSTEMS ........................ 31

4.3.4 HIGH UPFRONT INVESTMENT ......................................... 31

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4.3.5 FEASIBILITY WITH THE USAGE OF DRONES ................... 32

4.4 MARKET OPPORTUNITIES ....................................................... 33

4.4.1 STACKING SEVERAL FARMING TECHNIQUES WITH PRECISION FARMING TO PROLIFERATE YEILD ............... 33

4.4.2 ABUNDANCE OF ARABLE LANDS ..................................... 34

4.4.3 REDUCING COST WITHOUT A TRADEOFF BETWEEN EFFICIENCY AND QUANTITY .......................................... 34

5 PRECISION FARMING MARKET BY APPLICATIONS,

TECHNOLOGIES, & COMPONENTS ..................................................................... 36

5.1 INTRODUCTION ...................................................................... 36

5.1.1 MARKET STATISTICS ...................................................... 37

5.2 YIELD MONITORING ............................................................... 39

5.2.1 BENEFITS OF YIELD MONITORING ................................. 39

5.2.1.1 Accurate Assessment of Yield Variety ........................... 39

5.2.1.2 Measurement of Grain Mass and Harvested Area ............ 39

5.2.1.3 Assists in Conducting on Farm Trials ............................ 39

5.2.1.4 Generation of Yield Maps ............................................ 39

5.2.2 YIELD MONITORING COMPONENTS ................................ 40

5.2.2.1 Grain Flow Sensors .................................................... 40

5.2.2.2 Separator Speed Sensor and Ground Speed Sensor ........ 40

5.2.2.3 Grain Moisture Sensors .............................................. 40

5.2.2.4 Data Storage ............................................................ 41

5.3 VARIABLE RATE APPLICATION ................................................ 41

5.3.1 BENEFITS OF VRA .......................................................... 41

5.3.1.1 Optimizing Profits ...................................................... 41

5.3.2 VRA CONTROL SYSTEMS ................................................. 42

5.3.2.1 Flow Based Control System ......................................... 42

5.3.2.2 Chemical Direct Injection Systems ............................... 42

5.3.2.3 Modulated Spraying Nozzle Control Systems .................. 42

5.4 SOIL MONITORING ................................................................. 43

5.4.1 BENEFITS OF SOIL MONITORING ................................... 43

5.4.1.1 Increased Efficiency ................................................... 43

5.4.2 SOIL MONITORING COMPONENTS .................................. 43

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5.4.2.1 Soil Moisture Sensors ................................................. 43

5.4.2.2 Soil Temperature Probes............................................. 43

5.4.2.3 Data Reader ............................................................. 44

5.5 CROP SCOUTING ..................................................................... 44

5.5.1 BENEFITS OF CROP SCOUTING ....................................... 44

5.5.1.1 Removal of Unwanted Weeds ...................................... 44

5.5.1.2 Determining Seeding Rates ......................................... 44

5.5.1.3 Assessing the Viability of Re-seeding ............................ 45

5.5.2 COMPONENTS OF CROP SCOUTING ................................. 45

5.5.2.1 Global Navigation Satellite Systems ............................. 45

5.5.2.2 Unmanned Aerial Vehicles (UAV) or Drones ................... 45

5.6 FARM MAPPING ...................................................................... 46

5.6.1 BENEFITS OF FARM MAPPING ........................................ 46

5.6.1.1 Planning Farm Activities ............................................. 46

5.6.1.2 Sustainable & Efficient Approach .................................. 46

5.6.2 FARM MAPPING TECHNOLOGY ........................................ 46

5.6.2.1 GNSS/Global Positioning Systems (GPS) ....................... 46

5.6.2.2 Digital Farm Mapping Software .................................... 47

5.7 PRECISION IRRIGATION ........................................................ 47

5.7.1 INTRODUCTION ............................................................. 47

5.7.2 BENEFITS OF PRECISION IRRIGATION ........................... 47

5.7.2.1 Sustainable Water Management ................................... 47

5.7.2.2 Maximizing Profit ....................................................... 48

5.7.3 PRECISION IRRIGATION COMPONENTS ......................... 48

5.7.3.1 Data Assessment ....................................................... 48

5.7.3.2 Control System ......................................................... 48

5.7.3.3 Mechanized Irrigation Systems .................................... 48

6 GEOGRAPHICAL ANALYSIS FOR PRECISION FARMING MARKET ......... 49

6.1 INTRODUCTION ...................................................................... 49


6.2 AMERICAS .............................................................................. 51


6.2.2 NORTH AMERICA ............................................................ 51

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6.2.2.1 Market Statistics ....................................................... 53

6.2.3 U.S. ................................................................................ 53

6.2.3.1.1 Market Statistics .............................................. 55

6.2.3.2 Canada .................................................................... 55


6.2.3.3 Mexico ..................................................................... 57


6.2.4 SOUTH AMERICA ............................................................ 59


6.2.4.2 Argentina ................................................................. 59

6.2.4.3 Brazil ....................................................................... 60


6.3 EUROPE .................................................................................. 62


6.3.2 GERMANY ....................................................................... 67


6.3.3 U.K................................................................................. 68


6.3.4 FRANCE .......................................................................... 70


6.4 ASIA-PACIFIC ........................................................................ 71


6.4.2 AUSTRALIA .................................................................... 71


6.4.3 JAPAN ............................................................................ 74


7 COMPETITIVE LANDSCAPE .................................................................................. 75

7.1 MARKET ENTROPY .................................................................. 75

7.1.1 PRODUCT DEVELOPMENT ............................................... 76

7.1.2 EVENTS .......................................................................... 77

7.1.3 PARTNERSHIPS, JOINT VENTURES & COLLABORATIONS ......................................................... 78

7.1.4 BUSINESS EXPANSION, CONTRACTS & PROJECTS .......... 80

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7.1.5 MERGERS & ACQUISITIONS ........................................... 81

7.2 COMPETITIVE BENCHMARKING ............................................... 82

7.2.1 CLUSTER 1 ..................................................................... 83

7.2.2 CLUSTER 2 ..................................................................... 84

7.2.3 CLUSTER 3 ..................................................................... 85

8 KEY COMPANY PROFILES ..................................................................................... 86

8.1 AG LEADER TECHNOLOGY ....................................................... 86

8.1.1 AG LEADER TECHNOLOGY SUMMARY .............................. 86

8.1.2 FINANCIALS................................................................... 86

8.1.3 KEY DEVELOPMENTS ...................................................... 87

8.1.4 SWOT ANALYSIS ............................................................ 89

8.2 AG-NAV INC. .......................................................................... 90

8.2.1 AG-NAV INC. SUMMARY ................................................. 90

8.2.2 FINANCIALS................................................................... 90


8.2.4 SWOT ANALYSIS ............................................................ 91

8.3 AGCO CORP. ........................................................................... 92

8.3.1 AGCO CORP. SUMMARY .................................................. 92

8.3.2 FINANCIALS................................................................... 93


8.3.4 SWOT ANALYSIS ............................................................ 96

8.4 AGJUNCTION .......................................................................... 97

8.4.1 AGJUNCTION SUMMARY ................................................. 97

8.4.2 FINANCIALS................................................................... 98

8.4.3 KEY DEVELOPMENTS .................................................... 100

8.4.4 SWOT ANALYSIS .......................................................... 102

8.5 CASE IH................................................................................ 103

8.5.1 CASE IH SUMMARY ....................................................... 103

8.5.2 FINANCIALS................................................................. 103

8.5.3 KEY DEVELOPMENT ...................................................... 104

8.5.4 SWOT ANALYSIS .......................................................... 106

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8.6 DEERE & COMPANY ............................................................... 107

8.6.1 DEERE & COMPANY SUMMARY ...................................... 107

8.6.2 FINANCIALS................................................................. 108


8.6.4 SWOT ANALYSIS .......................................................... 110

8.7 DICKEY JOHN ....................................................................... 111

8.7.1 DICKEY JOHN SUMMARY .............................................. 111

8.7.2 FINANCIALS................................................................. 111


8.7.4 SWOT ANALYSIS .......................................................... 113

8.8 ECHELON AG ......................................................................... 114

8.8.1 ECHELON AG SUMMARY ................................................ 114

8.8.2 FINANCIALS................................................................. 114


8.8.4 SWOT ANALYSIS .......................................................... 116

8.9 LINDSAY .............................................................................. 117

8.9.1 LINDSAY SUMMARY ..................................................... 117

8.9.2 FINANCIALS................................................................. 118


8.9.4 SWOT ANALYSIS .......................................................... 121

8.10 MCCROMETER, INC. .............................................................. 122

8.10.1 MCCROMETER, INC. SUMMARY ..................................... 122

8.10.2 FINANCIALS................................................................. 122


8.10.4 SWOT ANALYSIS .......................................................... 124

8.11 MONSANTO .......................................................................... 125

8.11.1 MONSANTO SUMMARY ................................................. 125

8.11.2 FINANCIALS................................................................. 126


8.11.4 SWOT ANALYSIS .......................................................... 130

8.12 NOVARIANT, INC. ................................................................. 131

8.12.1 NOVARIANT, INC. SUMMARY ........................................ 131

8.12.2 FINANCIALS................................................................. 131


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8.12.4 SWOT ANALYSIS .......................................................... 133

8.13 RAVEN INDUSTRIES ............................................................. 134

8.13.1 RAVEN INDUSTRIES SUMMARY .................................... 134

8.13.2 FINANCIALS................................................................. 135


8.13.4 SWOT ANALYSIS .......................................................... 139

8.14 TOPCON CORPORATION ........................................................ 140

8.14.1 TOPCON CORPORATION SUMMARY............................... 140

8.14.2 FINANCIALS................................................................. 141


8.14.4 SWOT ANALYSIS .......................................................... 143

8.15 THE TORO COMPANY SUMMARY ............................................ 144

8.15.1 FINANCIALS................................................................. 145


8.15.3 SWOT ANALYSIS .......................................................... 149

8.16 TRIMBLE NAVIGATION LTD. .................................................. 150

8.16.1 TRIMBLE NAVIGATION LTD. SUMMARY ........................ 150

8.16.2 FINANCIALS................................................................. 151


8.16.4 SWOT ANALYSIS .......................................................... 155

8.17 VALMONT INDUSTRIES ......................................................... 156

8.17.1 VALMONT INDUSTRIES, INC. SUMMARY ....................... 156

8.17.2 FINANCIALS................................................................. 157


8.17.4 SWOT ANALYSIS .......................................................... 161

8.18 YARA INTERNATIONAL ......................................................... 162

8.18.1 YARA INTERNATIONAL SUMMARY ................................ 162

8.18.2 FINANCIALS................................................................. 163


8.18.4 SWOT ANALYSIS .......................................................... 167

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LIST OF TABLES

TABLE 1 PRECISION FARMING MARKET REVENUE, BY APPLICATIONS, 2014-2022 ($MILLION) 37

TABLE 2 PRECISION FARMING MARKET REVENUE, BY COMPONENTS 2014-2022 ($MILLION) 38

TABLE 3 PRECISION FARMING MARKET REVENUE, BY GEOGRAPHY, 2014-2022 ($MILLION) 50

TABLE 4 AMERICAS: PRECISION FARMING MARKET REVENUE, 2014-2022 ($MILLION) 51

TABLE 5 NORTH AMERICA PRECISION FARMING MARKET REVENUE, 2014-2022 ($MILLION) 53

TABLE 6 U.S. PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 55

TABLE 7 CANADA PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 57

TABLE 8 MEXICO PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 58

TABLE 9 SOUTH AMERICA: PRECISION FARMING MARKET REVENUE, 2014-2022 ($MILLION) 59

TABLE 10 BRAZIL PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 61

TABLE 11 EUROPE: PRECISION FARMING MARKET REVENUE, 2014-2022 ($MILLION) 66

TABLE 12 GERMANY PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 68

TABLE 13 U.K. PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 70

TABLE 14 FRANCE PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 70

TABLE 15 APAC: PRECISION FARMING MARKET REVENUE, 2014-2022 ($MILLION) 71

TABLE 16 AUSTRALIA PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 74

TABLE 17 JAPAN PRECISION FARMING MARKET STATISTICS, 2014-2022 ($MILLION) 74

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LIST OF FIGURES

FIGURE 1 PRECISION FARMING COMPONENTS MARKET STATISTICS, (2014-2022) 13

FIGURE 2 YIELD MONITORING MARKET STATISTICS (2014-2022) 14

FIGURE 3 GEOGRAPHICAL MARKET SPLIT 2014 15

FIGURE 4 GEOGRAPHICAL MARKET ESTIMATE 2022 16

FIGURE 5 PRECISION FARMING COMPETITIVE BENCHMARK 17

FIGURE 6 PRECISION FARMING KEY DEVELOPMENTS 2012-2014 18

FIGURE 7 BIS RESEARCH METHODOLOGY 21

FIGURE 8 DIFFERENT PHASES OF RESEARCH METHODOLOGY FOR PRECISION FARMING MARKET 22

FIGURE 9 PRECISION FARMING APPLICATIONS 36

FIGURE 10 PRECISION FARMING SEGMENTATION, BY GEOGRAPHY 49

FIGURE 11 FACTORS DRIVING ADOPTION OF VRT IN CANADA 56

FIGURE 12 TO USE OR NOT TO USE PRECISION FARMING IN EUROPE? 64

FIGURE 13 THE MARKET SCENARIO OF GNSS TECHNOLOGY UNDER PRECISION FARMING IN EUROPE 65

FIGURE 14 MARKET DEVELOPMENT 2012-2014 75

FIGURE 15 PRODUCT DEVELOPMENT SCENARIO 76

FIGURE 16 EVENTS SCENARIO 77

FIGURE 17 PARTNERSHIPS, JOINT VENTURES & COLLABORATIONS 79

FIGURE 18 BE, CONTRACTS & PROJECTS SCENARIO 80

FIGURE 19 MERGERS & ACQUISITIONS SCENARIO 81

FIGURE 20 WEIGHTED AVERAGE 82

FIGURE 21 SWOT ANALYSIS 89


FIGURE 23 AGCO CORP. OVERALL FINANCIALS 2011-2013 (MILLIONS) 93

FIGURE 24 AGCO CORP. FINANCIALS BY GEOGRAPHY 2011-2013 94

FIGURE 25 AGCO CORP. SWOT ANALYSIS 96

FIGURE 26 AGJUNCTION OVERALL FINANCIALS 2011-2013 ($ MILLION) 98

FIGURE 27 AGJUNCTION FINANCIALS BY GEOGRAPHY 2011-2013 99

FIGURE 28 AGJUNCTION FINANCIALS BY SEGMENT 2012-2013 100


FIGURE 30 CASE IH SWOT ANALYSIS 106

FIGURE 31 DEERE & COMPANY OVERALL FINANCIALS 2011-2013 ($ MILLION) 108

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FIGURE 33 DICKEY-JOHN SWOT ANALYSIS 113

FIGURE 34 ECHELON AG SWOT ANALYSIS 116

FIGURE 35 LINDSAY OVERALL FINANCIALS 2011-2013 118

FIGURE 36 LINDSAY FINANCIALS BY GEOGRAPHY 2011-2013 119

FIGURE 37 LINDSAY FINANCIALS BY SEGMENT 2011-2013 120

FIGURE 38 LINDSAY: SWOT ANALYSIS 121


FIGURE 40 OVERALL FINANCIALS OF MONSANTO (2012-14) 126

FIGURE 41 MONSANTO FINANCIALS BY GEOGRAPHY (2011-13) 127

FIGURE 42 MONSANTO FINANCIALS BY SEGMENTS 128

FIGURE 43 MONSANTO SWOT ANALYSIS 130

FIGURE 44 NOVARIANT SWOT ANALYSIS 133

FIGURE 45 RAVEN INDUSTRIES OVERALL FINANCIALS (2012-2014) 135

FIGURE 46 RAVEN INDUSTRIES FINANCIALS BY GEOGRAPHY (2012-2014) 136

FIGURE 47 RAVEN INDUSTRIES BY SEGMENT (2012-2014) 137

FIGURE 48 RAVEN INDUSTRIES, INC. SWOT ANALYSIS 139

FIGURE 49 TOPCON CORPORATION OVERALL FINANCIALS (2011-2013) 141

FIGURE 50 TOPCON CORPORATION FINANCIALS BY GEOGRAPHY (2012-2013) 141

FIGURE 51 TOPCON CORPORATION FINANCIALS BY SEGMENT (2011-2013) 142

FIGURE 52 TOPCON CORP. SWOT ANALYSIS 143

FIGURE 53 THE TORO COMPANY OVERALL FINANCIALS (2011-2013) 145

FIGURE 54 THE TORO COMPANY FINANCIALS BY GEOGRAPHY (2011-2013) 146

FIGURE 55 THE TORO COMPANY FINANCIALS BY SEGMENT (2011-2013) 147

FIGURE 56 TORO SWOT ANALYSIS 149

FIGURE 57 TRIMBLE NAVIGATION LTD OVERALL FINANCIAL (2011-2013) 151

FIGURE 58 TRIMBLE NAVIGATION FINANCIALS BY GEOGRAPHY (2011-2013) 152

FIGURE 59 TRIMBLE NAVIGATION FINANCIALS BY SEGMENT (2011-2013) 152

FIGURE 60 TRIMBLE NAVIGATION SWOT ANALYSIS 155

FIGURE 61 VALMONT INDUSTRIES, INC. OVERALL FINANCIALS, 2011-2013 ($MILLION) 157

FIGURE 62 VALMONT INDUSTRIES, INC. FINANCIALS BY GEOGRAPHY 2011-2013 158

FIGURE 63 VALMONT INDUSTRIES, INC. FINANCIALS BY SEGMENT 2011-2013 159

FIGURE 64 VALMONT INDUSTRIES SWOT ANALYSIS 161

FIGURE 65 YARA INTERNATIONAL OVERALL FINANCIALS, 2011-2013 ($MILLION) 163

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FIGURE 66 YARA INTERNATIONAL FINANCIALS BY GEOGRAPHY 2011-2013 164

FIGURE 67 YARA INTERNATIONAL FINANCIALS BY SEGMENT 2011-2013 165

FIGURE 68 YARA INTERNATIONAL SWOT ANALYSIS 167

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TOC - Global Precision Agriculture Market Analysis & Forecast (2014-2022)