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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Dietary Supplement Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022
© TechSci Research
2
India
Die
tary
Supple
ment
Mark
et
Fore
cast
& O
pport
unitie
s,
2012 –
2022
T a b l e o f C o n t e n t s
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Global Dietary Supplement Market Overview
5. India Dietary Supplement Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1.By Type (Vitamin & Mineral Dietary Supplement, Herbal Dietary Supplement, Protein Dietary Supplement & Other Dietary Supplement)
5.2.2.By Distribution Channel (Pharmacies/Drug Stores/Chemists and Other Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores & Non-store based Retailing)
5.2.3. By Region
5.2.4. By Company
5.3. Market Attractiveness Index (By Type & By Region)
6. India Vitamin & Mineral Dietary Supplement Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Region
6.2.2. By Top City
6.2.3. By Weight/Packaging Size
6.3. Pricing Analysis
© TechSci Research
3
India
Die
tary
Supple
ment
Mark
et
Fore
cast
& O
pport
unitie
s,
2012 –
2022
T a b l e o f C o n t e n t s
S. No. Contents
7. India Herbal Dietary Supplement Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Region
7.2.2. By Top City
7.2.3. By Weight/Packaging Size
7.3. Pricing Analysis
8. India Protein Dietary Supplement Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Region
8.2.2. By Top City
8.2.3. By Weight/Packaging Size
8.3. Pricing Analysis
9. India Other Dietary Supplement Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Pricing Analysis
10. Supply Chain Analysis
© TechSci Research
4
India
Die
tary
Supple
ment
Mark
et
Fore
cast
& O
pport
unitie
s,
2012 –
2022
T a b l e o f C o n t e n t s
S. No. Contents
11. Import & Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Amway India Enterprises Private Limited
16.2.2. Herbalife International India Private Limited
16.2.3. Dabur India Limited
16.2.4. Abbott India Limited
16.2.5. Kraft Heinz India Private Limited
16.2.6. Himalaya Drug Company
16.2.7. Sun Pharmaceutical Industries Limited
16.2.8. GlaxoSmithKline Consumer Healthcare Limited
16.2.9. Danone Nutricia International Private Limited
16.2.10. Patanjali Ayurved Limited
17. Strategic Recommendations
18. About Us & Disclaimer
© TechSci Research
5
Pro
duct
Overv
iew
P r o d u c t O v e r v i e w
Protein Supplements
Vitamin & Mineral Supplements Herbal Supplements
Dietary Supplements are those products that are consumed in the form of powder, tablet/capsule, liquid or
semi-liquid. They contain a dietary component that provides nutritional value of a well balanced diet.
© TechSci Research
6
R e s e a r c h M e t h o d o l o g y
Researc
h M
eth
odolo
gy
Information regarding
India dietary
supplement market
was gathered through
primary research
surveys with
manufacturers,
retailers and
distributors present in
India, followed by
exhaustive secondary
research.
Research
All collected
information was then
validated through
multiple sources and
data warehouses in
order to present the
most accurate and
precise information
about India dietary
supplement market.
Evaluation&
Validation
Various aspects of the
market were
comprehensively
monitored and
analyzed by the team
of industry experts.
TechSci Research also
identified and analyzed
trends, drivers and
challenges in India
dietary supplement
market.
Analysis
The analyzed
information was then
presented in a
chronological order to
depict a meaningful and
clear picture of India
dietary supplement
market. It should be
noted that we have
collected information
related to the organized
market only and all
parameters are related
to that including market
shares.
Presentation
© TechSci Research
7
Researc
h M
eth
odolo
gy
R e s e a r c h M e t h o d o l o g y
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India dietary supplement
market. The team has analyzed the outlook of various segments of this market, while considering the major
influencing factors, such as growing demand, changing lifestyle, increasing product innovation, 'Make in India’
initiative by the government, etc. The study includes market forecasting, which would enable our clients to take
better decisions while planning their strategy to achieve sustainability in India dietary supplement market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2016 was calculated based on information
collected through exhaustive secondary research and primary surveys, with various key opinion
leaders/stakeholders, such as dietary supplement manufacturers, dealers, retailers, etc.
The team interviewed more than 10 manufacturers/suppliers, 50 distributors/dealers/retailers and 10 industry
experts in India dietary supplement market to obtain the overall market size during 2012-2016, which was
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged
out, to arrive at the market size data for 2012-2016.
© TechSci Research
8
Researc
h M
eth
odolo
gy
R e s e a r c h M e t h o d o l o g y
Respondents were asked about the current and future market growth rates, market shares by type, by
distribution channel and by each region. Removing the outlier responses, the geometric mean of growth
estimates and product wise revenue shares generated across various segments were considered, to arrive at the
final revenue shares. Revenue shares generated across various segments were further triangulated from other
stakeholders depending upon the type of dietary supplement.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about
the market shares or revenue generated from various segments. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and
analyzed the survey results in SPSS/Tableau Software.
© TechSci Research
9
Researc
h M
eth
odolo
gy
R e s e a r c h M e t h o d o l o g y
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the
market. To forecast India dietary supplement market, TechSci Research used various forecast techniques such
as:
o Moving Average
o Time Series Analysis
o Regression Analysis
o Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective
regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the
demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the
organized market including market share data.
Partial List of Companies Interviewed
Abbott India Limited, Herbalife International India Private Limited, Amway India
Enterprises Private Limited, Dabur India Limited, Danone Nutricia International
Private Limited, Himalaya Drug Company, GlaxoSmithKline Consumer Healthcare
Limited, Sun Pharmaceutical Industries Limited, Kraft Heinz India Private Limited,
Patanjali Ayurved Limited, Cadila Healthcare Limited, etc.
Secondary Sources
Company Annual Reports, Ministry of Statistics & Programme Implementation
(MoSPI), Central Statistical Office of India, International Monetary Fund (IMF),
Central Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines,
Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.
© TechSci Research
10
Industr
y B
rief
I n d u s t r y B r i e f
Dietary Supplements Market in India to Grow at Over 13% through 2022
According to TechSci Research report, “India Dietary Supplement Market By Type, By Distribution Channel,Competition Forecast & Opportunities, 2012 – 2022”, India dietary supplement market is forecast to grow at aCAGR of over 13% during 2017-2022. Dietary supplements are products that are consumed in the form of powder,tablet/capsule, liquid or semi-liquid to provide the nutrients required for a healthy and balanced diet. GrowingR&D activities, aggressive marketing strategies by the leading players, rising consumer interest in fitness,innovative product launches to lure Gen-X and millennial population and changing consumer lifestyles are someof the major factors expected to boost demand for dietary supplements in India in the coming years. Moreover,increasing penetration of marketers in rural and semi urban areas coupled with rising working population isanticipated to aid India dietary supplement market through 2022.
Rising young population base, growing physical fitness market like gyms and personal training centers andincreasing focus on personal health is boosting dietary supplement consumption in India. According to theTelecom Regulatory Authority of India (TRAI), number of internet users increased to 391.50 million in 2016 from257 million in 2014. Such increasing in internet penetration is anticipated to further fuel sales of dietarysupplements through the online channel during the forecast period. Rapid urbanization and increasing awarenessabout the benefits of dietary supplements is e also expected to positively impact dietary supplements market inIndia over the next five years.
In 2016, vitamin & mineral dietary supplement segment dominated India dietary supplement market, and thesegment is anticipated to continue its market dominance through 2022, owing to the fact that vitamin & mineraldietary supplement contain a variety of micronutrients, water-soluble & fat-soluble vitamins that help the body tofunction smoothly and improve mental health as well. The largest distribution channel for India dietarysupplement market is pharmacies/drug stores/chemists and other specialty stores, as the government licensesthem to sell drugs and dietary supplements as prescribed by doctors or health professionals.
© TechSci Research
11
Sam
ple
Data
-Snapshot
S a m p l e D a t a - S n a p s h o t
Figure 1: India Dietary Supplement Market Size,
By Value, 2012–2016 (USD Million)
100.0
0
200.0
0
300.0
0
400.0
0
500.0
0
2012 2013 2014 2015 2016
CAGR 2012-2016
By Value: X%
Figure 4: India per Capita Household Final
Consumption Expenditure, 2012-2016 (USD)
100.00
200.00
300.00
400.00
500.00
2012 2013 2014 2015 2016
Figure 6: India GDP per Person Employed, PPP, 2012-2016 (USD)
10.00
20.00
30.00
40.00
50.00
2012 2013 2014 2015 2016
Table 1: North India Population, By Select State/UT, 2016, 2021F & 2026F (Million)
State/UT 2016 2021F 2026F
Haryana XXX XXX XXX
Delhi XXX XXX XXX
Chandigarh XXX XXX XXX
Figure 20: India Vitamin & Mineral Dietary Supplement Market Share, By
Weight/Packaging Size, By Value, 2016
Small33.00%
Medium33.00%
Large34.00%
Small Medium Large
Figure 43: India Provitamin & Vitamin Imports Share, By
Country, By Volume, 2016
China, 10.00%
Germany, 10.00%
UK, 10.00%
Taipei, 10.00%
Others, 10.00%
Source: XXXXXNote: These are dummy figures; please purchase our report for actual data
© TechSci Research
12
Report
Ord
eri
ng
R e p o r t O r d e r i n g
License Type Price
Electronic Access - Single User License $3000
CD-ROM Mail Delivery $3500
Hard Copy Mail Delivery $4000
Electronic Access - Multi-User License $6000
Report Price
To View Sample OR Purchase Report
Report Name: India Dietary Supplement Market By Type, By Distribution Channel,
Competition Forecast & Opportunities, 2012 – 2022
© TechSci Research
13
About
Us &
Dis
cla
imer
A b o u t U s & D i s c l a i m e r
TechSci Research – Europe
54, Oldbrook, Bretton,
Peterborough,
United Kingdom
Email: [email protected]
www.techsciresearch.com
TechSci Research – Asia-Pacific
B– 44, Sector -57, Noida, National
Capital Region, U.P. - India
Tel: +91-120-4523900
Email: [email protected]
www.techsciresearch.com
TechSci Research – North America
708 Third Avenue, Manhattan,
New York, United States
Tel: +1- 646- 360- 1656
Email: [email protected]
www.techsciresearch.com
About Us
TechSci Research is a global market research and consulting company with offices in US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of
both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completenessof any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especiallystates that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates andforecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.