to view our Media Kit!

Building Brands

GettingLeads

Growing Sales

DigitalMedia Planner

[ 2 ]

Building Brands

GettingLeads

Growing Sales

GFSRPhenomenal Reach and

Results

NEWSLETTERSent to 10,500

BLOG9,750 Articles Read/Month

WEBSITE250,000 Page Views/Month

LEAD GEN

Highest Level ofQuality Leads

SOCIAL MEDIAReach 540,000

SEOOver 110

Top-Ranked Pages

Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

[ 3 ]

Table of ContentsPublisher’s MessageGFSR Audience

...............................4.......................................5

Building Brands.......................................8Social Media Marketing

Website Advertising

Newsletter Advertising

Promotional Emails

Blog Sponsorship

Press Releases

Market Research

..............................................8

...................................................9

............................................10

.................................................11

....................................................12

........................................................12

.....................................................13

Getting Leads .......................................15

Editorial Calendar

Specifications and Ad FormatsContact Us

.................................19

............20............................................20

Lead Gen Emails

Webinars

Online Panel Discussions

White Papers and Downloads

....................................................15

................................................................16

..........................................17

.................................18

Growing Sales .......................................14Corporate Sponsorship Packages ............................14

H i g h e s t L e v e l o f Q u a l i t y L e a d sGFSR


GFSR Editorial Mission Leverage Digital For Your Success

Global Food Safety Resource understands the

critical and evolving role digital media plays in

communicating to an expanded global audience.

Through our multiple digital platforms, we provide

opportunities for you to align your product or service

with highly visible B2B food safety publications,

guaranteed to generate an ROI for brand awareness

or through lead generation activities.

Communicating Best Practices In Food Safety Through Digital Platforms Since 2010

Thank you for sharing our passion for food safety.

Tina BrillingerPublisher, Global Food Safety Resource

*Top Influencer for Food Safety Social Media

4:08 PM

[ 4 ]


To educate food professionals

operating in global supply chains about

best practices for food safety, including

regulatory and industry updates to

meet compliance. We work with

international experts in the

area of food safety to

provide practical

insights and resources,

while providing tools

and solutions to help

businesses protect their

consumers and brand,

while mitigating their food

safety risk.

As an advertiser, you can regularly influence your

target audience by leveraging GFSR’s credible

and highly optimized online content, databases

and social media networks. Let our creative team

make your digital marketing easy, by working

closely with you to build a creative and

customizable campaign that fits any

budget. Let our highly experienced team

of Content Marketers position your

product, service or brand to key

decision-makers.


CredibleGFSR’s membership is growing organically based on top-notch content and resources. With a global reach of 11,500 food professionals, our membership process is double opt-in. We don’t purchase 3rd party lists to develop our database, just to promise you more coverage. At GFSR, we deliver high quality decision-makers who WANT your content and are a qualified source of leads.

EngagedOur blog, Food Safety in a Global VillageTM , has 3,000 readers every month who read 3.25 articles per visit, and we interact throughout 50+ LinkedIn groups to reach 540,000 members who regularly Like and Comment on our posts. The GFSR website garners stunning traffic, with over 23,970 visits per month, 10.4 pages per visit, and an average visit duration of 7:40 minutes! With more than 250 pages of content on GFSR’s website -- 110 pages are ranked on page 1 or 2 in Google (based on pertinent keywords). This makes GFSR one of the most-viewed websites for food safety in the world.

ResponsiveGFSR’s intuitive navigation and search field helps food professionals find the information they seek. With our responsive mobile platform, and content available in 60 languages, food professionals are able to access GFSR content from anywhere in the world.

In the World of Food Safety, GFSR has an Unsurpassed Audience Reach

[ 5 ] Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

Food Service &Hospitality

Grocery & Retail

4%3%

1%

Packaging

Producers

Distribution, Warehouse, Transportation

Other (Regulatory, Research, etc.)

Processing & Manufacturing

63%

8%

14%

7%

Coverage of Food Industry Sectors

Strong Audience of Food Professionals

[ 6 ]

Building Brands

R e a c h 5 5 0 , 0 0 0 + F o o d P r o f e s s i o n a l s F o r S t r o n g R e s u l t s

Quality Assurance and Quality Control Personnel

Food Safety Directors and Managers

C-Suite(CEO, COO, etc.)

Food Scientists, Regulators, and Others

12%

10%

20%

58%


Coverage to an International Audience

United States

France

Canada

Ukraine

Germany

United Kingdom

Australia

Romania

Brazil

Philippines

China

Mexico

Russian Federation

India

Italy

Netherlands

Spain

United Arab Emirates

Finland

TOP 15 COUNTRIES VISITING THE WEBSITE:

3%

4%

2%

% BY CONTINENT

North America

Europe

Pan Asia

Oceania

South America

Africa

11%

12%

68%

[ 7 ]

Building Brands

R e a c h 5 5 0 , 0 0 0 + F o o d P r o f e s s i o n a l s F o r S t r o n g R e s u l t s

Global audience

from

countries visit the website


https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626https://www.linkedin.com/groups/2527626

+ Twitter reaching 540,000 members

T r u s t e d S o l u t i o n s a n d E x p e r t i s e f o r F o o d B u s i n e s s e s T M

https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre https://www.youtube.com/user/GFSRCentre

https://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentrehttps://twitter.com/GFSRCentre

https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224

https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224

https://www.facebook.com/Global-Food-Safety-Resource-Centre-Inc-177870092267224

Social Media Marketing and Direct Promotion

GROWTH: +10%RESULTS: 50+ LinkedIn groups (garnering Likes and Comments)

WHY

Social media expands your reach, builds your brand through a trusted source, aligns you with GFSR’s expertise, and exposes your credible content to relevant decision-makers.

WHAT

GFSR is the top influencer in social media in food safety. Let our marketers position your brand for maximum visibility.

Text ad, plus targeted message to opted-in 3,750 GFSR LinkedIn group members

Above, plus GFSR-authored promotional message to 540,000 LinkedIn food professional group members

Text ad to 6,395 GFSR LinkedIn Group and Company Page members

Building Brands

Reach 540,000

SOCIAL MEDIA

Reach 550,000+ Food Professionals For Strong Results

Please Note: All Rates in USD

[ 8 ]

Contact Doug Jones [email protected]

1.888.437.7395 X 106

B u i l d Y o u r B r a n d T o d a y !Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

Talk to a Representative to obtain Pricing.

Website Advertising with Engaging, High Traffic Content

RESULTS: 250,000 Page Views/Month GROWTH: +238%

WHY

A strong focus on important editorial content, and a dedication to enhancing value and audience engagement, has resulted in a dramatic increase in visits per month, page views and new users. With a stunning 10.4 page views per visit, returning visitors have more than doubled over the last year. As well, time on the GFSR site has grown to a phenomenal 7:40 minutes. The GFSR website is available in 60 languages and, with a responsive mobile platform, we capture the prospect wherever they are located, and in whatever medium they are viewing the GFSR content!

WHAT

We offer ROS or universal banners, and channel- or topic-specific banner advertising packages. Additionally, banner advertising is included as part of corporate sponsorship packages. Brands who advertise with us receive more exposure because of our high Google page rankings.

RESULTS: Increase in New Users GROWTH: +58.9%

*Industry Standards, Regulatory Compliance, Risk Management, Education & Training,

Food Science & Technology, Resources & Events

Monthly Banner on Home Page Only

Monthly Banner in 1 of 5 Sponsored Sections*

Monthly Banner on Any Single Page

Monthly ROS (Run of the Site)/Universal Banner

Building Brands




· More than 250 pages of content, ranked for 1100 keywords in Google· 110 top-ranked pages: positioned on Page 1 or 2 in Google· 250,000+ page views per month

…………. Advertisers Receive Unparalleled Digital Exposure

SEOOver 110 Top-Ranked Pages

GROWTH: +10%RESULTS: Over 110 Top-Ranked Pages

[ 9 ]

250,000 Page V iews/Month

WEBSITE


1.888.437.7395 X 106


Promotional Video Placement (top 1/3 of page)

Banner Advertisement: Middle Horizontal

Banner Advertisement: Bottom Square

Premium Banner Advertisement: Leaderboard

Melanie Raffa, Marketing & Public Relations

Strategist, Strategy Institute

Newsletter Advertising with High-Quality Decision-Makers

RESULTS: Sent to 10,500 Double Opt-In Subscribers GROWTH: +9.5%WHY

With a global reach of 10,500, and a double opt-in membership process, we deliver high-quality decision-makers who WANT our content and are a qualified source of leads. Average open rates are consistently 13 to 15 percent.

WHAT

The monthly eye on Food SafetyTM newsletter is distributed to 10,500 in the second week of the month, reaching a significant portion of key decision-makers in the industry. The GFSR database touches critical control points all along the supply chain, with most members engaged in QA and QC management. There are multiple banner advertising options to meet your budget. In addition, the newsletter is promoted to 540,000 via over 50 social media groups.

Sent to 10,500

NEWSLETTER

“Our partnership (with GFSR) has increased our reach by 1/3 of the contacts we already have. GFSR generates a brand awareness that comes attached with integrity and validated knowledge”

Building Brands




[ 10 ]


1.888.437.7395 X 106


T r u s t e d S o l u t i o n s a n d E x p e r t i s e f o r F o o d B u s i n e s s e s T M

Building Brands

EMAILS


North America Email Campaign

Global Email Campaign


WHY

Do you have a special message or promotion you would like to send directly to GFSR members’ inboxes? Provide us with the content and design as outlined below, and you’re on your way! Note: Only those agreeing to receive promotional emails are included – ensuring strong open rates.

Average open rates are 13.5%

WHAT

Company or brand-specific email promotional campaigns can be targeted to North America (7,000) or to a Global (9,400) audience. Advertisers should provide an HTML file and are urged to include a tracking mechanism to monitor click-throughs. GFSR metrics include open rates.

Promotional Email Campaigns with Targeted Messaging

[ 11 ]


1.888.437.7395 X 106



RESULTS: 9,750 Articles Read/Month GROWTH: +10%

RESULTS: Releases see 15% to 35% More Readership with GFSR Promotion

Building Brands



9,750 Articles Read/Month

BLOG

PRESS RELEASES

Blog Sponsorship Per Month

WHY

Our blog, Food Safety in a Global Village™, has 3,000 readers per month who read an average of 3.25 articles each. With opinion pieces written by Subject Matter Experts, the blog is an excellent way to enhance your brand recognition and thought leadership by aligning your message with leading-edge food safety issues and trends.

WHAT

The Food Safety in a Global Village™ blog can be sponsored on a monthly basis with a Banner Advertisement (square side ad). The content is uploaded twice a month. The blog is promoted through its own email, is highlighted in the monthly newsletter, and is also promoted through GFSR’s social media channels.

Blog Sponsorship -Commentaries by Subject Matter Experts on Food Safety Issues and Topics

WHY

This program ensures your press release receives maximum exposure in all mediums. And, it drives traffic back to your website, to learn more about your news story. Take your press releases ‘beyond’ by distributing them through a news agency in North America, but grow your global reach and promotion through GFSR’s channels.

WHAT

Direct emails to 940+ key media/reporters, publication to the print and digital publications that are relevant to this industry sector, and direct features via GFSR website, newsletter and social media.

Press Release + PR/Social Media Promotion Package

[ 12 ]


1.888.437.7395 X 106




Some of the brands our team has helped develop:

Allan Mai, Founder, Souper

Customer Online Market Research Survey

RESULTS: Learn What your Clients and Prospects Really Want

WHY

In order to best position your product or service offering, it is critical to conduct market research surveys on an annual basis. Things change, new competitors come on the market and the clients’ needs are ever-evolving.

WHAT

Email to full database with your survey and cover letter. Up to 10 quantitative questions, and an analysis of the findings.

MARKET RESEARCH

“GFSR is a resource I use often. As I grow my business into performing a dynamic set of services, as well as expanding my product line, it is convenient to have a place where I know I can find the information I need to ensure I am following all food safety regulations and best practices.”

Building Brands



[ 13 ]


1.888.437.7395 X 106



Website Banner Advertising

Market Research Survey(online)

*No substitutions allowed unless something of equal or lesser value.

Press Releases +PR/Social Media Promotion

Social Media Promoto 540,000

Original Blog Post:Written & Promoted

Original Article:Written & Promoted

Webinar Managed‘End-to-End’

Blog Sponsorship +Social Media Promotion

Promotional Emails withTargeted Messaging

White Papers, e-Books orother Downloadable Content

Newsletter Banner Adwith Featured Product Profile

3 months

2

1 item for 2 months,with Leads

1 month

6 months; 1 Section

1

1

‘Done For You’ with Leads

3 months

4

1 item for 2 months,with Leads

2 months

12 months; 1 Section

4

6

2

2

‘Done For You’ with Leads

Ten quantitative questions, plus analysis

6 months

6

2 items for 2 months each, with Leads

3 months

6 months; Full Website (ROS)

The Deluxe Package The Advanced Package The Supreme Package

By implementing a program that is focused both on Building your Brand, as well as Getting Leads, this comprehensive approach will Grow Sales. Showcasing your presence in the market will drive prospects to see you as a credible thought leader in the industry. Consider the power and the impact of these three Corporate Sponsorship opportunities, to decide which one best fits your needs.

GrowingSales

Put Your Campaign on Auto-Pilot with Leads

and Sales Every Month!


Corporate Sponsorship Packages – G e t a S p e c i a l P l a c e a t t h e T a b l e

[ 14 ]


1.888.437.7395 X 106

G r o w Y o u r S a l e s T o d a y !Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

GettingLeads

EMAILS

Unsurpassed Decision-Maker E n g a g e m e n t


T o g e t h e r , w e c a n m a k e f o o d s a f e . T M

Gennady Volchek, CEO, Authenticateit™ Pty Ltd.

“GFSR is quite a unique channel for us because it combines quality content which the industry looks up to … GFSR also has a strong reputation in the market, and is able to deliver our messages with a strong element of credibility. GFSR is a pleasure to deal with.”

North America Email Campaign

Global Email Campaign

WHY

Do you have a special message or promotion you would like to send directly to GFSR members’ inbox? Provide us with the content and design as outlined below, and you’re on your way! Note: Only those agreeing to receive promotional emails are included – ensuring good open rates.

Average open rates are 13.5%

WHAT

Company or brand-specific email promotional campaigns can be targeted to North America (7,000) or to a Global (9,400) audience. Advertisers should provide an HTML file and are urged to include a tracking mechanism to monitor click-throughs. GFSR metrics include open rates.

Lead Generation Email Campaigns

[ 15 ]


1.888.437.7395 X 106 Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

G e t M o r e L e a d s T o d a y !


Webinars

RESULTS: Generate New, Fresh Leads for Your Sales Team with GFSR Credibility

Webinars are a great way to communicate your message to new prospects. Educate prospects quickly, answer questions immediately and engage with your audience in real-time. Utilize the promotional aspects of a webinar through GFSR to expand your reach and obtain more registrations, while developing new business.

• ‘Done for You’: Managing, training, coaching and facilitating the webinar• Post-event: Recording hosted on GFSR website and optimized for web traffic, then promoted 2x • On-line hosting platform and registration form on a GFSR custom landing page• Distribution of leads – Name, company, email, title, country, phone number• Home page banner ad – 1 month and social media push through LinkedIn, Twitter and Facebook• Four emails to GFSR’s database (2 pre-webinar; 2 post webinar to encourage viewing)• Featured in GFSR’s e-Newsletter a minimum of one time

WHY

Co-Sponsored and Hosted

Promote Your Own

• Home page banner ad – 1 month and social media push through LinkedIn, Twitter and Facebook• Three emails to GFSR’s database (2 pre-webinar; 1 post webinar to encourage viewing)• Featured in GFSR’s e-Newsletter a minimum of one time



“GFSR’s webinar promotions have really improved participation in our online events, especially in terms of bringing awareness and new leads.”

Phillip Berry, Marketing Communications Manager, Roka Bioscience, Inc.



GettingLeads

WEBINARS


[ 16 ]




WHY

Fresh, unscripted and educated … the participants in an online panel discussion can stimulate and drive the conversations that you feel are important in today’s industry. The energy, passion and questions created in this format are unparalleled. By sponsoring this type of event, your brand and credibility rise ‘above the crowd’ with important decision-makers.

GFSR recruits and organizes the speaker panel, as well as provides the facilitator to moderate the online panel discussion and prioritize the questions. GFSR does the organizing and marketing for the session – and the panel addresses the issues important to the industry!

• Recruit and prep the panelists. Managing and facilitating the webinar• Post-event: Recording hosted on GFSR website and optimized for web traffic, then promoted 2x • On-line hosting platform and registration form on a GFSR custom landing page• Distribution of leads – Name, company, email, title, country, phone number• Home page banner ad – 1 month and social media push through LinkedIn, Twitter and Facebook• Four emails to GFSR’s database (2 pre-webinar; 2 post webinar to encourage viewing)• Featured in GFSR’s e-Newsletter a minimum of one time

Online Panel Discussions– Created to Address Important Issues

RESULTS: Position your Organization as a Catalyst for Change and New Ideas … plus Leads

WHAT



GettingLeads

ONLINEPANEL


In a recent online panel discussion, the sponsor estimated that 30% of the participants were top-notch Level 5 leads!


[ 17 ]




RESULTS: Targeted Offerings Bring you Important Leads

White Papers, e-Books and Downloadable Content

Highlight your organization’s thought leadership and generate leads for your sales team. This package is very popular, and past clients have commented that the quality of the leads they receive are superior to other similar promotional packages they have purchased. Clients usually receive 150 to 180 leads using this campaign.

GFSR hosts the document, promotes the offering via emails, the website and in social media, then provides detailed information on the leads.

• White Paper or other downloadable content hosted on GFSR’s website on a custom landing page

• Distribution of leads – Name, company, email, title, country, phone number• Promotional banner ad positioned on GFSR website• 2 months of a social media push through LinkedIn, Twitter and Facebook• Two emails to GFSR’s database • Featured in GFSR’s e-Newsletter a minimum of one time

WHY

WHAT


“GFSR’s white paper promotions have been very successful for us. A great way to connect with new audiences.”

Cynthia Babb, Product Marketing Manager, Sparta Systems, Inc.


GettingLeads

WHITEPAPERS


Heather Nelson, Sales & Marketing Support Manager,

Allergen Control Group

“We approached GFSR with a last minute request. With their help in generating 2 email campaigns, an events page listing, a banner on the website & blog, and a social media push, we are confident GFSR helped to drive attendance and awareness of our event. We found the experience to be near effortless and would recommend Tina and her team to anyone.”


[ 18 ]




2 0 1 7 E d i t o r i a l C a l e n d a r

All Editorial Guidelines are available online at http://globalfoodsafetyresource.com/global-food-safety-resource-centre/global-food-safety-resource-editorial-guidelines or can be provided to you by contacting our Editor, Susan Crossman at [email protected] or 1.888.437.7395 x 107

GFSR reserves the right to change editorial themes or topics without notice to advertisers or sponsors.

[ 19 ]

Contact Susan Crossman [email protected]

1.888.437.7395 X 107

D i s c u s s E d i t o r i a l T o d a y ! Copyright © 2016 Global Food Safety Resource. All Rights Reserved.

THEME:

SUB-THEME:

Food Safety Culture

Maximizing TrainingARTICLE DEADLINE: January 1MATERIAL DEADLINE: February 1

FEBRUARY 15

THEME:

SUB-THEME:

Trends & Innovations

Research & DevelopmentARTICLE DEADLINE: December 1MATERIAL DEADLINE: January 1

JANUARY 11

THEME:

SUB-THEME:

Pathogen Detection

Facilities ManagementARTICLE DEADLINE: March 1MATERIAL DEADLINE: April 1

APRIL 12

THEME:

SUB-THEME:

Food Regulation

Sanitation & HygieneARTICLE DEADLINE: February 1MATERIAL DEADLINE: March 1

MARCH 15

THEME:

SUB-THEME:

Education & Training

Advances in PackagingARTICLE DEADLINE: May 1MATERIAL DEADLINE: June 1

JUNE 14

THEME:

SUB-THEME:

Harmonizing Food Regs

Temperature ControlARTICLE DEADLINE: April 1MATERIAL DEADLINE: May 1

MAY 17

THEME:

SUB-THEME:

Managing Risk

Best Practices AuditingARTICLE DEADLINE: July 1MATERIAL DEADLINE: August 1

AUGUST 16

THEME:

SUB-THEME:

Foreign Material

Food FraudARTICLE DEADLINE: June 1MATERIAL DEADLINE: July 1

JULY 12

THEME:

SUB-THEME:

Pest Control Management

Standards ComplianceARTICLE DEADLINE: September 1MATERIAL DEADLINE: October 1

OCTOBER 11

THEME:

SUB-THEME:

Agricultural Trends

Food LabelingARTICLE DEADLINE: August 1MATERIAL DEADLINE: September 1

SEPTEMBER 13

THEME:

SUB-THEME:

Food Safety Training

Best of 2017ARTICLE DEADLINE: November 1MATERIAL DEADLINE: December 1

DECEMBER 13

THEME:

SUB-THEME:

Plant Environment

Allergen StandardsARTICLE DEADLINE: October 1MATERIAL DEADLINE: November 1

NOVEMBER 15

Key decision-makers and industry-leading food and beverage manufacturers with a large number of double opt-in subscribers in the GFSR database:

Reach Our Core Audience

Some of the companies who follow us:

GFSR is a Proud Media Partner of these Conferences


The GFSR leadership team is present at all key shows and conferences for face-to-face meetings and to promote brand exposure for new members.

2017 Media Kit: Specifications and Formatting

Website Home Page:Square Side BannerVertical Banner

300 pixels wide x 250 tall185 pixels wide x 465 tall

Website Inside Page:

Promotional Email Campaigns:

Advertisement Requirements:

Square Banner 300 pixels wide x 250 tall Blog Sponsorship:300 pixels wide x 250 tall

e-Newsletter Sponsorship:LeaderboardMiddle HorizontalBottom SquareVideo Placement

600 pixels wide x 75 tall500 pixels wide x 75 tall300 pixels wide x 250 tallN/A

• The email Subject Line must be provided. The email copy and graphics must be provided in an “HTML-ready format”.• If you do not have the HTML, the charge is $150/hour US design fee, with a minimum 3 hours to build the HTML copy,

with 2 proofs provided.

• The advertisements must be 50% or less drop-out. Flash or transition ads are not accepted.

Global Food Safety Resource Centre Inc., 2006 Queen Street E., Toronto, Canada 416.690.7395

[ 20 ]




Documents

to view our Media Kit!