TNSTaylor Nelson Sofres A Kantar Group Company

Homework#04Maxim V. Shlyapnev

174M Group

TNS Worldwide» TNS is a global market information and insight group

founded in 1994» TNS specializes on media and advertisement

researches» Money turnover in 2007 - 1,6 billion $» TNS works in 80 countries» TNS has 15 000 employees» Headquarter - London, Great Britain» From the autumn 2008 TNS is a part of international

research group Kantar» The 3rd research company by sales in 2006

TNS research sectors» IT and Telecommunication» Media

˃ Auditory measurement˃ Media monitoring˃ Multimedia projects˃ Special media researches

» FMCG» Automotive» Financial services and B2B

TNS offers expertise» Retail & shopper insights» Stakeholder management» New product development and innovation» Brand and Communication» Mystery shopping» Online research» Qualitative research

TNS market research methods» Audience Measurement » Automotive » Brand and Communications » Continuous Consumer Panels » Custom Research » Finance » FMCG (CPG) » Healthcare » Interactive research (inc. Access Panels) » Media » Product Development and Innovation » Opinion Polling » Political and Social » Retail & Shopper » Stakeholder Management » Technology

TNS offers free information (Russia)» Base research results of basic media

channels (http://www.tns-global.ru/rus/data/ratings/index.wbp)˃ Television˃ Radio˃ Press˃ Internet (You can get monthly report called “Web Index”, that

contains

» Advertising monitoring results (http://www.tns-global.ru/rus/data/monitoring/)

TNS free monthly WebIndex Russia» http://www.tns-global.ru/rus/projects/media/asmi/inet/Reports/

TNS free monthly WebIndex Russia contains» Russian Internet audience at all

˃ Absolute value of internet audience

˃ Dynamics of internet audience˃ Places where people using

internet˃ Type of connection˃ Length of using internet˃ Social-demographic portrait

of internet user» Audience of 150 russian

internet projects

TNS free worldwide MobileLife and DigitalLife projects» Digital Life Project - http://discoverdigitallife.com/

»Mobile Life Project http://discovermobilelife.com/

Any questions?

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