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©2018 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only.
Walgreens’ Mobile
Messaging Journey
Erin Neus-Cheong, Director of Digital Product Management
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Walgreens has defined convenience…• More than 9800 drugstores• Approximately 76% of the US population lives within 5 miles of a
Walgreens or Duane Reade store • Over 990M prescriptions filled annually• 88 Million active Balance Rewards members
Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
*as of August 2017
Walgreens digital’s mission is to redefine convenience
Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
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Walgreens Digital Strategy
Reimagine Connect Extenddigital experiences to
our stores
Walgreens through
digital solutions
our greatest assets to an
innovative ecosystem
RBS, QP
In-Store-Mode
Clip2Card
Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
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Walgreens’ Digital Portfolio
& SMSWearablesWalgreens.com Walgreens API
(Developer)
program
Walgreens
mobile appVoice
Assistant
Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
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Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
Reimagine Across Our Businesses…
Rx Refills Photo Prints Digital Coupons Telemedicine
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Confidential and Proprietary. ©2018 Walgreen Co. All rights reserved.
Reimagining MessagingFrom SMS…
Rx Refill Coupon Clipping Rx Reminders