Tips to Get the Most from Your Exhibition and Tricks... · Social Media Checklist • Promote your social media channels in all media and conversation with customers. • Update regularly

Thai Exhibition Association www.thaitradeshow.com 1

Tips to Get the Most from Your Exhibition

http://www.thaitradeshow.com/

Thai Exhibition Association www.thaitradeshow.com

1. Set clear, measurable objectives

Are you focusing on

sales leads, a new product

launch, penetrating a new

market, or customer loyalty?

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2. Discuss Your Options with us

From product display stands

to event sponsorships,

we can help you decide

what configurations

best suit your objectives.

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3. Appoint an Exhibition Coordinator

To maximize efficiency,

appoint one person with

overall responsibility for

planning and budgeting

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4. Read the Manual

Our comprehensive

exhibitor manuals will

save you time and money,

plus help you to enjoy a

hassle-free exhibition

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5. Prepare a Detailed Budget

Allocate funds upfront to

cover stand design costs

and marketing collateral

to ensure you have

everything you need

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6. Invite Customers and Prospects

Sending tickets to your

own network is the single

most effective way of

generating business

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7. Promote Yourself Online

Most visitors pre-plan

their visit on the event

website, so use our web

advertising options to let

them know you’re there

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Thai Exhibition Association www.thaitradeshow.com 9

Proactively Attract Buyers with Digital

Marketing



Why Digital Marketing?

• People are online more. Active Internet users in Thailand grew 21%, social media users grew 19% when compared to 2015.

• Your buyers want information now. And where do they go? Online.

• Digital media can help you stand out from competitors.

• Your competitors are using it.

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Available Digital Tools

• Web Site

• EDM (Electronic Direct Mail)

• Social Media

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

• Organizer’s Digital Tools

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Web Site Checklist • Make sure the keywords your buyers

use are in your web content.

• Update web site regularly to make it relevant to search engine.

• Track web site’s performance with tools like Google Analytics.

• Make it easy for buyers to share your web site with social media tools like Addthis.com.

• Promote your participation in an exhibition with web banner promoting the show, dates, your booth no., and your promotion/products

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EDM Checklist • Keep your brands/products in

your buyers’ minds via strategically-timed EDM.

• Create quality database, continuously freshen and expand it.

• Make your EDM look professional with mailing service like mailchimp.com.

• Send formal invitation letter to your customers to invite them to visit your booth at the show.

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EDM Checklist (cont’d) • Do not forget

“Call to Actions,” e.g., For inquiry, contact... ; Download our brochure, click here… , etc.

• Ask your exhibition organizer if they can promote your brands/products to their database via their EDM campaign (EDM content, banner, etc.)

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Social Media Checklist • Social media

tool choice depends on which country your buyers are.

• For Thai buyers, Facebook Page, Line, Instagram are effective tools

• For Chinese buyers, you might consider Wechat or LinkedIn

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Social Media Checklist • Promote your social media

channels in all media and conversation with customers.

• Update regularly with interesting content + products, activities promotions.

• Use friendly tone of writing.

• Like your exhibition organizer’s social media, e.g., Facebook Page and ask if you can promote your booth/products on their newsfeed

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SEO/SEM Checklist • Search Engines do not recognize

keywords on pictures, do not put texts on pictures.

• Use keywords in your content to help Search Engine finds you more easily.

• Reach more target buyers by buying Google AdWords, Facebook Ads, FB Post Boost.

• Send promotional contents with keywords to your exhibition organizer to promote on their digital tools.

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Organizer’s Digital Tools Checklist • Every organizer has digital

tools, take advantage of it.

• Prepare good contents, banners, pictures, to send to organizer in appropriate languages.

• On site, use QR code with link to your web site, business card, or product brochure, to make it easier for buyers to connect with you.

• Promote your digital tools, esp. social media, at your booth. Organize activities/games with giveaways to draw buyers.

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8. Create a High-Impact Stand

Keep your key

messages brief, bold

and relevant to your

customer needs.

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9. Train and Motivate Your Stand Staff

Get your best people

on the stand, as

their performance is

central to the success

of your exhibition

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10. Chase Up Your Leads

You’ll collect leads

and contacts during

the event, so be sure to

contact them promptly

after the show

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11. Talk to us About Maximizing Your Investment

Many Reed shows

provide Exhibitor

Training Seminars

Source: Tips to get the most from your exhibition Found at http://www.reedexpo.com/en/Exhibiting/Tips-for-success/

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Are You Ready to Exhibit?

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Documents

Tips to Get the Most from Your Exhibition and Tricks... · Social Media Checklist • Promote your social media channels in all media and conversation with customers. • Update regularly