TimesJobs - Digital Marketing Solution brochure

7/26/2019 TimesJobs - Digital Marketing Solution brochure

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A Focused MarketingSolution



Facts about Times Jobs

• A established player in the e-

recruitment market since 2004

• Is one of the leaders in trafc ounique users per month in the

Jobs category*

•

Total egistered !atabase - "0million#

• Times Jobs has o$er 52 millionPage views

is T%& ' a di$ision of Times Internet (imited )agship business

a part of T+, TI,& ./1 and has established a strong competiti$eposition in the online recruitments space

*Over 6 Mn Unique Users* as per March 15

comScore data

About



Wh !



"#A$%&' &(AFF%) of a3uentprofessionals making their on monetar

decisions



W%,+

(A-.%-. targeting

capabilities

is thus a



FunctionalArea

.ender

Annual

Salar

+ducation /"uali0cation

'ears o

+1erience

)urrent

$ocation

A Well3,e0ned Audience 4&argeting Parameters

%ndustr

Area oSecialiatio

n



)ustom &argeting Parameters

,ducation52th 6 .raduate-/ther 6 .raduate-,ngineering 6.raduate-edical 61ost .raduate-/ther 6 1ost .raduate-,ngineering 6 1ost .raduate-edical 6 %A71.! 61rofessional 6 !octorate 6 /thers

Total,8perience

0-5 yrs6 2-9 yrs6 :-50 yrs6 55 ' 59ys 6 59#

Annual &alary (T " (acs 6 " - 9 lacs6 : ' 50 lacs 6 50 ' 59 lacs 6 59# lacs;urrent(ocation

etros 6 <orth 6 &outh 6,ast 6 =est 6 &tate =ise

;urrentFunctional Area

IT-&oftare 6 IT-+ardare 6 + 6 arketing 6 &ales 6&ourcing 7 !istribution 7 &upply chain 6 anufacturing 6>uality 7 1rocess 6 1ro?ect anagement 6 ;ustomer

&er$ice 6 anagement 6 /thers

;urrentIndustry

Technology 6 ;onsumer !urables6 F;. 6 Telecom 6+ealthcare 6 %F&I6 ;onstruction 7 eal ,state 6 %1/ 7 IT,&6,ducation 7 Training 6 edia ,ntertainment 6 /thers



Wh is the best marketingchannel or ou!

• "ualit &rafc

– A clear ad$antage o$er generic@ horiontal portals• $isited by orking professionals across

– ,8perience range 0 to 29 years and – (e$els Fresher to ;B/s

• This Target .roup is – Independent –

A3uent – akes their on monetary decisions

• )omrehensive S+.M+-&+, targeting caabilit

– Targeted impressions as per product speciCc T.• &egmented targeting for each of your product oDering

(esults in• 6+(* imression sillage / wastage• Targeted branding• %etter ;Ts



&imes7obs8com is the 9:th mostowerul digital brand in %ndia



; &rafc Metrics<comScore March ; 2=9:>

&%M+S7*?S8)*M Jan-5: Feb-5: ar-5:

&otal #nique isitors<===>

5@E5 2@54 2@54E

Average ,ail isitors

<===> 520 59: 545

&otal Minutes <MM> 5 5 5E

&otal Pages iewed<MM>

": "G "G

&otal isits <===> 4@""E 9@202 9@042

Average Minutes erisit 4H4 "H: "H:

Average isits erisitor

2H" 2H4 2H"



&imes7obs Audience

Pro0le

PA- % di



PA- %ndia(each

egion3wise #ser &rafc ?reak3u

* %ased on acti$e resume break-up

Non Metros

30%

Ouside

India 3% Delhi

NCR17%

MumbaiRegion

11%

Chennai8%Hyderabad

%

!ol"ata

#%

$une%

&hmedabad'%

(engaluru11%

$ocation3wise ?reak3u o #ser &ra



S l P ti l M il



Samle Promotional Mailer ;&ravel 4 &ourism

S l P ti l M il



Samle Promotional Mailer ;(eal +state

S l P ti l M il +



Samle Promotional Mailer ; +3)ommerce



am e romo ona a er3 ?FS%



)PM %-(8 (ates3,isla AdProerties



Come Page D E== 25=?anner



7ob Search (esult Page D 9:= :==



Alication )on0rmation Page D E==B25=



Page D $og *ut 2==B25= /9:= :==



&ravel

• Typical T. –

.o getters7 Achie$ers – IT 1rofessionals &r anagers 7 Top e8ecuti$es – Age group "0 to 49 years

;on$erts into – Industry ' IT &oftare or +ardare All functional areas – =ork ,8perience 0 to 20 years

– Functional Area ' IT &oftare or +ardare – Industry ' <on-IT – =ork ,8perience 0 to 20 years

&imes7obsG targeted imressions ; 92 millionH

&imes7obsG registered ,? strength ; 585 millionH

SterlingColidas

Case 1



Sort ,esign / $oaded with Ieel goodG eatures• Price (ange ; (s8585=lacs ; (s8J85=lacs

• Typical T.

– A3uent Achie$ers – =orking Indi$iduals 7 anagers# 7 1rofessionals – Independent !ecision makers

;on$erts into – =ork ,8perience 9 years#

•

&imes7obsG targeted imressions ; :85 millionH• &imes7obs registered database ; : millionH

– &alary bracket per annum sHE - "9 lacs• &imes7obsG targeted imressions ; 28K millionH• &imes7obsG registered ,? strength ; : lacH

&alary info is a$ailable for 40K of the total !%

Segmented targeting can be done for all +onda models starting from Ford

Conda AmaeFacelift (aunched in 205:)

Case 2



Android Smart PhoneL rich on qualit eatures• Price (ange ; (s89ENNN; 95NNN

• Typical T. – ,steem &eekers 7 &tri$ers – Aspiring achie$ers or corporate ladder climbers – =annabe .adget geeks but budgetary constraints – &tarting ,8ecuti$es 7 Junior anagers 7 Loung professionals

;on$erts into – =ork ,8perience 0 to 50 years

• &imes7obsG targeted imressions ; E9 millionH• &imes7obsG regsitered ,? strength ; 9O millionH

– &alary bracket per annum sH2 - 59 lacs• &imes7obsG targeted imressions ; 9J millionH• &imes7obsG registered ,? strength ; : millionH

SAMS#-. 7K

Case 3



.illette Shaving 4 .rooming roducts• Price (ange ; Across all budgets

• Typical T. – Freshers – ale – =orking 1rofessionals &tarting ,8ecuti$es 7 Jr or &r anagers 7 Top e8ecuti$es

;on$erts into – =ork ,8perience 0 to "0 years

• &imes7obsG targeted imressions ; EE millionH• &imes7obsG registered ,? strength ; 9K millionH

Segmented &argeting can be done for the entire .illette range as per product

prices

.illette

.rooming (ange

Case 4

*ther e1amles o Segmented



*ther e1amles o Segmented&argeting• ?FS%

eHgH ;redit cards across the spectrum

• White .oods

eHgH (aptops or TMs across the range

• FM).eHgH .rainier &tyling .el

+imalaya Anti stress assage oil

Nodiac 1oer None

• +ducation

eHgH ;ourses for orking professionals ' I&% programs 7 &ymbiosis

/$erseas education O ?ob opportunities' /pulent us /$erseas ,du 1$t (td

• &raveleHgH Tourism ' !omestic or International

=ork o$erseas destinations - &ingapore

•

&elecomeHgH ask for instant credit money from friend7family - Modafone

• +lectronic media / content

eHgH o$ie promotion ' +indi or ,nglish

• Print media / content

eHgH Tra$el magaines ' (onely 1lanet

• %&



y ;o-ordinates

!eepakH.usainPtimesgroupHcom

#5 E59"E5G

Documents

TimesJobs - Digital Marketing Solution brochure