Team:Andra GrecuSorin Pavel

Table of Context• Introduction• Business model - Structure • Products and Services • Conclusion

Introduction

Introduction

• was formed in 1989 through the merger of Time Inc. and Warner Communications.

Values

• Creativity• Customer • Focus• Agility• Teamwork• Integrity • Diversity

Past Names

Time Inc. (1922-1990)

Warner Bros. Pictures Inc. (1923-1967)

Seven Arts Productions Inc. (1957-1967)

Kinney National Company (1966-1971)

Warner Bros.-Seven Arts (1967-1971)

Warner Communications (1971-1990)

Time Warner (1990-1992, 2003-present)

Time Warner Entertainment (1992-2001)

AOL Time Warner Inc. (2001-2003)

Business model and Structure

Business Model• A media and entertainment company

• It is currently competing on a Global Market, with players such as Disney, Bertelsmann, Viacom, News Corporation, Sony, TCI, Universal, NBC.

• 200 subsidiaries worldwide. • Total Worldwide Employment figure

of 38,000 as of March 2009.• Divisions :

Internet, publishing, film, telecommunications and television

Commercial Properties

•Owns several large properties in New York City•Buildings in the Rockefeller Center •Time Warner Center

Financial Facts

• In 2004, Time Warner's market capitalization was $84 billion

• AOL-Time Warner merger - market capitalization $280 billion

• 2009, Time Warner posted a $16.03 billion loss

Analysis of the risks that face the current business model

• Several of the Time Warner businesses are characterized by rapid technological change

• Piracy of feature films, television programming and other content may decrease the revenues

• Time Warner’s businesses may suffer if it cannot license or enforce the intellectual property rights

Products and Services

Time Warner: Products and Services

Global leader in media and entertainment

Time Inc.Warner Bros. EntertainmentTurner Broadcasting SystemHome Box Office

Time Inc.Time Inc. is one of the largest content companies in the world, with a portfolio of more than 115 titles, including some of the world’s most popular, powerful and trusted brands.

20% share of overall domestic magazine advertising spending as of December 2009

22 U.S. Print titles as of January, 2010

26 U.S. web sites as of January, 2010

48+ million Average number of unique visitors each month to Time Inc. U.S. Web sites (source: December ’09 comScore Media Metrix)

CORE STATISTICS

BRANDS

All YouCoastal Living Cooking LightCottage LivingEntertainment WeeklyEssence Fortune People Illustrated Sports Illustrated For KidsSouthern Accents Southern Living Sunset Teen People This Old House Time For Kids Time AsiaTime AtlanticTime U.S.

Warner Bros. Entertainment• a fully integrated, broad-based entertainment company – a global leader in the creation,

production, distribution, licensing and marketing of all forms of creative content and their related businesses, across all current and emerging media and platforms

Warner Bros. Pictures Group

Warner Bros. Pictures Warner Bros.Pictures International Warner Bros.Television Group

Brands

Turner Broadcasting System

#1 and #2

Ad-supported cable networks by reach in total day delivery of Adults 18-49, TBS and TNT

#1 Original series on ad-supported cable, "The Closer" (TNT)

#1 News and information site on the Web (CNN.com)

CORE STATISTICS

Adult Swim Boomerang Cartoon NetworkCNN / U.S. CNN International CNN NewsourceCNN.com HLNNASCAR.com PogoTBS TNT HD truTV Turner Classic Movies Turner Network Television

Brands

HOME BOX OFFICE

40+ million HBO and Cinemax subscribers in the U.S. as of December 31, 2009

21 61st Annual Primetime Emmy® Awards (2009)

5 68th Annual George Foster Peabody Awards (2009)

4 67th Annual Golden Globe® Awards (2010)

1 82nd Annual Academy Awards® (2010)

CORE STATISTICS

•America's most successful premium television company

• HBO continues to be at the forefront in technological innovation and content distribution

Conclusion

Conclusion

Time Warner is an innovator in technology, products and services, and not only a collection of brands

owned under one roof.