Three Years and GrowingThree Years and Growing

Good Good 4 4 UUHealthy FoodHealthy Food

For the Athlete in YouFor the Athlete in You

Presented by Roy Olafsen, Marketing ManagerPresented by Roy Olafsen, Marketing Manager

The foundersThe founders– Gus IrvinelliGus Irvinelli,, an avid tennis playeran avid tennis player– Julie WolfJulie Wolf,, a well-known marathon runnera well-known marathon runner

Their dreamsTheir dreams– Encourage people to enjoy healthy eatingEncourage people to enjoy healthy eating– Encourage participation in sports activitiesEncourage participation in sports activities

Financial HistoryFinancial History

(thousands) Year 1 Year 2 Year 3

Revenue 2,800 3,200 4,000

Ad Budget 100 225 408

Profit -200 250 1,000

(thousands) Year 1 Year 2 Year 3

Revenue 2,800 3,200 4,000

Ad Budget 100 225 408

Profit -200 250 1,000

Where We’re GoingWhere We’re Going

Miami in 99Miami in 99– Our frist expansionOur frist expansion– Financial plans approvedFinancial plans approved

Los Angeles in 99Los Angeles in 99– Architect plans completedArchitect plans completed– Site plan applications in the worksSite plan applications in the works

Five restaurants by 2002Five restaurants by 2002– Yes, our accountant and banker say we can!Yes, our accountant and banker say we can!

Time to ExpandTime to Expand

Our goalsOur goals– Revenue growthRevenue growth of 300% of 300%– Five locations by the year 2002Five locations by the year 2002

The planThe plan– Chef Chef Michelle JenkinsMichelle Jenkins is busy creating new is busy creating new

culinary treatsculinary treats– Marketing Manager Marketing Manager Roy OlafsenRoy Olafsen is researching is researching

new locationsnew locations

Projected Revenue GrowthProjected Revenue Growth

1999 2000 2001 2002

16

12

8

4

0

(millions)

Good Good 44 U UWe’ve Come a Long WayWe’ve Come a Long Way

Steady revenue growthSteady revenue growth

Innovative menu planningInnovative menu planning

We know what our customers wantWe know what our customers want