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Three Social Media F-Words (& Five Companies That Use Them)
Ann HandleyChief Content OfficerMarketingProfs@marketingprofs on Twitter
Not the same old twitter stories
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Who’s doing this well?
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Who’s doing this well?
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Who’s doing this well?
Walt Disney Co.
Walt Disney Co.
• Three weeks, 300+ tweets
• Hashtag #disneysa
• Short, trackable links
Walt Disney Co.
“Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”- Melanie Notkin
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The Coffee Groundz
The Coffee Groundz
• First to-go order on Twitter
• Lots of publicity
• Began hosting tweet-ups
The Coffee Groundz
“My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
—J.R. Cohen
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General Mills
General Mills
• 25,000 Facebook fans
• Unexpected volume of interaction
• Let the customers take control
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Intel
Intel
Intel
• Two ways to participate: submit animation or vote
• Short and long-term incentives for winners
• 56k Facebook fans, 17k downloads, 101 countries
• Final film shown worldwide
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Forty
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Forty
Forty
• 13,000 people in targeted audience• Staff photos better than logo ads• 1 million+ impressions (~80/person)• Forty’s team more recognizable• Less than $400
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Got any ideas yet?
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43 case studies
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